|
On September 9th, scary flick channel Scream will be rebranded as Dusk. The launch will see the service expand its programming scope to include a more extensive lineup of movie titles and series that appeal to a broader demographic.
" 'Dusk's visually dramatic new on-air look and schedule builds on the huge popularity of suspense and thriller-based programming, and the growing fascination with supernatural, paranormal-themed films and television series,' " said Jim Johnson, vice-president of marketing at Dusk. He explains, " 'this combination of genres will provide a new viewer experience that will satisfy audience"s appetite for suspense-fueled programs that combine fear and desire with darkness and excitement.' "
Catering to adults 18 to 49, Dusk will offer viewers access to a ramped up lineup of suspense, thriller and supernatural-based Hollywood feature films and television series seven days a week, 24-hours-a-day.
DUSK is a partnership between Corus Entertainment Inc. and Canwest Global Communications and operated by Corus.
Source: Cartt, 06/26/2009
|