Quarterly Time Spent Data
As a means of providing the communications industry with the most accurate usage data available for both Television and Online, with the aid and cooperation from comScore and BBM Canada we are pleased to provide the data below for several key target audiences.
Both BBM Canada and comScore produce the "currency" data on which the Television and Online mediums are sold. Both organizations measure usage with meters and software rather than relying on often inaccurate and poorly constructed self-reported usage surveys.
Weekly Television updates are also available on the TVB website at the following link: PPM Audience Data. For more in-depth Television or Online usage please contact BBM Canada and/or comScore.
Time Spent Online
Average Weekly Time Spent Online - Per Capita Hours - 3-month Average *
Persons:
2+
2-17
18+
18-24
18-34
18-49
25-54
55+
Jan-2010
9.9
9.1
10.0
10.3
10.5
10.6
10.7
8.0
Mar-2011
9.7
7.1
11.0
8.5
Jun-2011
9.6
7.2
10.1
10.2
10.8
8.4
Sep-2011
7.5
8.7
Source:
Measurement data courtesy of comScore Media Metrix; based on measured online monthly minutes at home and out-of-home.
Per capita hours based on comSorce universe estimates (2+ = 25.1MM).
* TVB calculation of weekly per cap hours based on comScore audience estimates and Media Metrix Total Minutes data.
Time Spent with Television
Average Weekly Time Spent with Television - Per Capita Hours - 3-month Average *
28.1
21.7
29.6
25.1
23.9
24.7
25.5
38.1
Jan-Mar 2011
30.0
23.0
31.6
25.3
23.8
26.6
41.8
Apr-Jun 2011
27.7
21.4
29.1
22.3
22.1
23.3
24.8
38.4
Jul-Sep 2011
26.1
22.0
27.0
21.3
21.0
21.9
35.4
Oct-Dec 2011
28.0
21.6
29.4
22.7
22.6
23.6
24.9
38.8
Jan-Mar 2012
31.0
23.5
23.2
24.6
41.1
Measurement data courtesy of BBM Canada National PPM; based on measured weekly hours at home and out-of-home.
Per capita hours based on BBM universe estimates (2+ = 33.2MM).
* TVB calculation of weekly per cap hours based on BBM audience estimates and Total Weekly Hours Tuned data.