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Canwest Broadcasting announced today
the launch of a newly branded, wholly owned digital specialty channel:
Twist TV. Set to begin November 1, 2010.
Twist TV is all about real life with a twist; capturing the experiences of
everyday people facing extraordinary situations. The channel's diverse
cast of characters and their colourful stories - from unique personal
challenges, to difficult family issues, to unusual medical circumstances -
are always relatable and often outrageous. With a lineup of programming
that includes tales of out of control kids, pageant moms and life changing
health situations, Twist TV will deliver on the channel's memorable
tagline: "Life throws curves".
Catering to adults 25-54, with a female skew, the channel will offer
exclusive access to a variety of entertaining, reliable and practical show
titles including: Raising Sextuplets, Dad Camp, Little Miss Perfect and 8
Boys and Wanting a Girl as well as the latest seasons of international hit
series Nanny 911 and Wife Swap.
"Canwest's lifestyle channels are the most popular in Canada. Food Network
and HGTV are the top two favourite channels for Canadian women and we are
confident that Twist TV will quickly become another audience favourite,"
said Karen Gelbart, Senior Vice President, Lifestyle Content, Canwest
Broadcasting. "We look forward to introducing this new brand and exciting
programming mix to viewers in November."
The launch of Twist TV follows Canwest subsidiary CW Media's purchase in
2009 of the shares of Discovery Health Channel Canada previously held by
Discovery Communications Inc.
Source: Broadcaster, 09/15/2010 |