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Canwest is expanding its industry-leading specialty television portfolio with the launch of an all-new channel: Global Reality Channel, Canada's first and only destination for hit reality programming 24/7. All reality, all the time, Global Reality Channel offers viewers a one-stop destination for the most popular reality shows and franchises from around the world - from past to present - including Survivor, Big Brother and The Apprentice UK. Global Reality Channel launches on Thursday, July 1, 2010.
"The launch of Global Reality Channel emphasizes Canwest's commitment to delivering top channels that Canadian viewers love, and further strengthens Canwest as a leader in Specialty television," said Peter Viner, President, Canwest Broadcasting. "We're thrilled to be launching this exciting new Specialty channel."
As the second most popular television genre (after dramatic programming) and with 20 million viewers tuning in last fall, reality programming has evident mass appeal among Canadian audiences. "Reality viewers have a voracious appetite for this type of programming and we are pleased to give them a place to discover new shows, relive their favourite moments, or enjoy earlier seasons of hit shows for the first time," said Barbara Williams, Executive Vice President of Content, Canwest Broadcasting. "Global Reality Channel will offer viewers the best and biggest reality franchises."
Hit-reality series confirmed for launch include new seasons of Big Brother and Apprentice UK, as well as viewer-favourite series Survivor, The Apprentice, Project Runway Canada, X-Weighted, Fear Factor, Extreme Makeover Home Edition and Deal Or No Deal Canada. Global Reality Channel will give viewers the exclusive opportunity to catch the most popular reality franchises right from the very beginning.
Source: Broadcaster, 04/28/2010
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