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The following presentations have been created to provide buyers new to the Canadian market, or advertisers, with a preliminary understanding of the Canadian television market.
The presentation may be viewed in full, or in modules for those interested in specific segments. The modules are listed in sequential order
Full presentation
1. Canadian Statistics
2. Canadian Broadcasters
3. The Buying Process
For related information, also refer to:
What TV Can Do For You
Why Television Advertising Works
TV Basics publication.
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