Under a new name and in partnership with Al Gore, CBC is bringing its former Newsworld International channel back to Canada. CBC has applied to the CRTC to launch Current Canada, a Category 2 digital specialty channel modeled on its American equivalent, Current TV.
The US channel features short videos submitted by viewers. It was re-branded from Newsworld International in 2004 when the CBC-owned service was purchased by Gore.
Current Canada will be a fully integrated web and TV platform aimed at young adults. The CBC estimates that almost one-third of the channel's programming will be created by viewers.
Gore says, " 'by creating a cable network that works in concert with our online community, Current is facilitating a global conversation with our young adult audience.' "
Source: Tech Media Reports, 11/10/2008