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Yeo Valley Boy Band
Thinkbox | November 30, 2011
‘As a generation, we have grown up with boy bands and we were looking to create a parody of the greatest boy-band videos. It’s a tongue-in-cheek moment delivered through a credible song people could enjoy on its own.’ The West Country young farmers have gone on to rival The X Factor’s own contestants, with viewers calling for the ad to return.
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Case Study: Lipton
Financial Times | November 14, 2011
Thanks to its proactive stance on achieving sustainability in tea, Unilever showed that implementing a mainstream initiative is possible, while also reaping financial and reputational benefits.
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Coke 'Shape' Ad Leads Q2 Ace Effectiveness Scores
MediaPost Marketing Daily | July 12, 2011
The ad, which pulled a 670 Ace score compared to the beverage category's norm of 551, was also Coke's highest-scoring ad in the past three years.
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Powerade: Keep Playing
WARC | May 05, 2011
Both the TV ad and the campaign delivered strong results across all metrics because they seamlessly integrated Powerade into the ads in a way that was natural and relevant to consumers. Additionally, the core message was simple, realistic, believable and resonated well with consumers.
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The Verdict: PepsiCo's CFL Refresh Pays Off
Strategy | December 01, 2010
The CFL has delivered record-setting numbers for TSN this fall, and that, combined with the shift to a more interactive promotional strategy at the organization, has meant a much more successful season for everyone.
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How The Chimps Kept PG Tips Brand Leader Through 35 Years of Intense Competition
Thinkbox | September 28, 2010
The early PG Tips campaign is an ode to consistency and like-ability and a showcase for the results that can be achieved from creating an intense emotional attachment to the brand. It’s a classic example of TV’s ability to establish these crucial emotional connections in our brains, with some brilliant and consistent creative, and also a consistent share of voice.
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Coke, McD Use Olympics To Recharge Canadian Viability
MediaPost Daily News | September 22, 2010
"Canada is a great success story for us ... we were literally able to reverse all those [negative] trends" as it was able to motivate stakeholders throughout its system from bottlers to retailers.
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World Cup Campaign Helps to Boost Coca-Cola
MediaPost Brand Marketing | July 21, 2010
Profits were up 16% in Coca-Cola's second quarter and analysts credit advertising tied to the World Cup to a 5% volume growth in sales (2% in North America). Last quarter, sales dipped 1%.
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Buoyed by Rising Sales, Dr Pepper Further Ups Ad Spend
Advertising Age | May 06, 2010
Dr Pepper Snapple Group is attributing big first-quarter volume gains to heavy marketing spending. The marketer of brands such as Dr Pepper, Canada Dry, 7Up and Mott's boosted first-quarter media spending by 25% and says it plans to increase its second-quarter outlay by about 20%, or $25 million.
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Maxwell House Brews Some Good
Strategy | May 01, 2010
“This was a creative and original endeavour. We as marketers juggle ad costs vs. impact, and Maxwell House boldly addressed this as a way to capture the attention of their audience. Applause.”
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Evian Takes Viral Mega-Hit Roller Babies to TV
Advertising Age | April 15, 2010
After 10 months, a grand total of 102 million views, 130,000 comments and 500,000 Facebook fans, Evian is finally putting its babies to work on TV.
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Gatorade's 'Replay' Scores Grandy
Adweek | April 07, 2010
"It represented the best work done in the last year and certainly shows part of the way forward," said JWT's Ty Montague, co-chairman of the Andys, of the Grandy selection. "Is it fantastically entertaining content?"
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Consumers Trust Soft Drink Ads the Most
WARC | February 17, 2010
Consumers in the US trust the ads of soft drinks brands more than communications from products in any other category, a new study has found.
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Coke Gets Millions in Media from 'Idol'
MediaPost Marketing Daily | January 15, 2010
Front Row Analytics said the beverage company had "exposure by 340 total sequences, including logo recognition, product endorsement, and signage," which amounted to $11,966,667 for the show's January 12 season debut.
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All That Advertising Brings Buzz for Coffee Marketers
Advertising Age | June 11, 2009
The coffee wars generated a flurry of advertising in May. McDonald's launched its first McCafe blitz, Dunkin' Donuts made its first concerted doughnut push in more than a decade and Starbucks began its first pure branding campaign. While it's too soon to say what the impact on sales has been, all three marketers saw a major uptick in buzz, as measured by Brand Index.
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BC Dairy: DDB'S DIY Teen Milk Cred
Strategy | June 2009
A bald eagle with a self-esteem problem gets a verbal lashing from a smack-talking goldfish. A family of Russian nesting dolls meets a tragic end. And a pair of flatulent Lego bachelors have a contest of stink-tastic proportions. The moral of every story? Must drink more milk.
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Big Budgets Build Beverage Brands
Advertising Age | March 26, 2009
G2, a low-calorie version of Gatorade, got substantial marketing support at launch with Super Bowl ads and an unprecedented push in social and digital media and event marketing. "After launching G2, we felt it was our Rookie of the Year and MVP all rolled into one, and now we're happy to add IRI Pacesetter brand to the list," said G2 spokesman Jill Kinney.
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Starbucks' Volunteer Push Gets Boost From 'Oprah Effect'
Advertising Age | January 21, 2009
Ms. Winfrey encouraged Americans to help the chain double its goal of 1 million hours pledged on the coffee company's site, pledge5starbucks.com. The "Oprah effect" already seems to be working: According to the site, about 350,000 hours were pledged by this afternoon on the East Coast.
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Bogged Down in Marketing Success: Ocean Spray Wades Into New York (podcast)
AdAge Daily | October 9, 2008
Ocean Spray's "Straight From the Bog" ad campaign featuring two country bumpkin cranberry farmers has boosted product sales by double digits, said Senior VP Kenneth Romanzi. Romanzi, as well as the two actors who play the hip-deep yokels, are in Manhattan this week for a PR stunt that includes the installation of a temporary cranberry bog in Rockefeller Plaza.
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How Pepsi Won Quebec
The Globe and Mail | August 28, 2008
Coke may be the official brand of the Olympics, but in Quebec, Pepsi still gets the gold...Pepsi's Quebec ads help to explain its success. While Coke has usually just translated its national and international campaigns in the province, Pepsi has customized its ads to meet distinctly Qu"b"cois tastes.
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PepsiCo Scores with Super Bowl Spend
BrandWeek | May 28, 2008
PepsiCo appears to have scored a touchdown with its decision to advertise two of its lesser-known brands during the Super Bowl. Amp and SoBe LifeWater both received their first Super Bowl spots and first quarter sales numbers show that consumers noticed.
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