Canadians Win One Show Pencils in Advertising and Design
Marketing | May 21, 2010
There are five new One Show pencils on Canadian ad agency shelves, including two golds for Taxi's television work for Pfizer Canada.
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Pepsi, Cadbury, Burger King Among Big Winners Wave Festival
Advertising Age | May 20, 2010
Latin America's Wave Festival this week saw a 40% increase in entries as at least some awards festivals seem to be recovering from last year's steep drop due to the global recession. The big winners from Latin America include PepsiCo's name-changing "Pecsi" campaign and Cadbury's Chocolatometer spots, both from Argentina; Burger King's "Whopper Face" from Brazil; and a moving promotional effort from Uruguay in response to violence among sports fans.
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Wax Cleans Up at Anvil Awards
Marketing | April 26, 2010
The Ad Rodeo Anvil Awards were all about Wax work, as the Calgary agency took home a show-leading eight Anvil trophies and a Best in Show for its work with Eating Disorder Education Organization. The Anvils celebrate the Calgary creative advertising and design community.
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P&G and BBDO/Proximity Take Platinum Honours at AMES
Strategy | April 26, 2010
BBDO/Proximity Canada and sister agency Juniper Park have won eight trophies at the 2010 International AME Awards, which honour advertising, marketing and effectiveness.
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Kraft Scores With Hockeyville at Sponsorship Marketing Awards
Marketing | April 22, 2010
According to statistics provided by the Sponsorship Marketing Council, which organizes the awards, Hockeyville 2009 attracted a record 9.3 million votes for Canadian’s favourite hockey town for the year, Terrace, B.C.
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Gatorade's 'Replay' Scores Grandy
Adweek | April 07, 2010
"It represented the best work done in the last year and certainly shows part of the way forward," said JWT's Ty Montague, co-chairman of the Andys, of the Grandy selection. "Is it fantastically entertaining content?"
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BOS Wins Big at the Créa Awards
Marketing | March 29, 2010
BOS had the strongest showing at the 5th annual Créa Awards in Montreal, while Cossette took home a Coup de cœur award.
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So You Want to Win an Award?
Advertising Age | March 25, 2010
Want to improve your win rate in awards competitions? Want to know why the campaign you poured your blood, sweat and tears into didn't win? Want to turn a current campaign into an award-worthy effort?
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PHD Leads Canadian Charge at Internationalist Awards
Marketing | March 10, 2010
Media shop PHD Canada took one of only two Grand Prix titles at the Internationalist's 2009 Awards for Innovation in Media, underscoring a strong performance for Canadian agencies.
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Juniper Park Sunchips Work Wins Big at Cassies
Marketing | January 29, 2010
A 13-member judging panel, chaired by Bensimon Byrne creative director David Rosenberg, deemed the Sunchips case study the best of the show's record-breaking 177 entries.
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The Best of Latin American Marketing in 2009
Advertising Age | January 18, 2010
Adlatina, one of Ad Age's international partners, searches Latin America and Spain for the best marketers, ad agencies and industry executives, and publishes an annual ranking called "Los Destacados" ("The Outstanding Ones").
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Burger King, Dove Among Top Case Studies in 2009
WARC | December 31, 2009
Burger King, Dove and Dos Equis were among the brands which featured in the most popular case studies downloaded by Warc's subscribers this year.
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Award-Winning Videos Take Plaudits at WARC
WARC | December 29, 2009
Creative executions from some of the campaigns which picked up major awards this year were, perhaps unsurprisingly, the videos that Warc's users chose to view the most often in 2009.
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Sid Lee, CTC and CBC - Marketing's Top Three for 2009
Marketing | December 07, 2009
"It's never an easy decision, but we feel strongly that these three companies were the best of the best in 2009," said Christopher Loudon, editor-in-chief and executive publisher of Marketing.
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Subaru's Sumos Take Top Prize at CMAs
Marketing | November 30, 2009
The Canadian Marketing Association Awards saw Subaru Canada and DDB Canada drive away with some heavy hardware.
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Advertising Helps Brands in New Zealand
WARC | November 25, 2009
Advertising is continuing to provide a substantial payback for brands in New Zealand, even in categories suffering during the recession, winning entries from the CAANZ Effie Awards 2009 show.
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Rethink, DDB, BBDO Enjoy Strong ADCC Showing
Marketing | November 16, 2009
The 60th annual Art and Design Club of Canada Awards showed creativity is alive and well across Canada, as agencies from coast to coast took home gold trophies last week.
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Cheez Whiz, What a Night
Marketing | November 13, 2009
Kraft and MediaVest won Best of Show at the 10th annual Media Innovation Awards, the capper on Media Day at Marketing Week.
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NSW Roads & Traffic Authority - Australian Grand Effie Winner
WARC | November 2009
'Pinkie' was the most salient and persuasive youth speeding campaign ever; it made one of the biggest global media impacts in Australian communications history; it made passengers ambassadors and decreased the incidence of speeding. And it helped save young lives.
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Morrisons Takes Top Honours at IPA Effectiveness Awards
WARC | November 10, 2009
Morrisons, the supermarket chain, won the Grand Prix at the 2009 IPA Effectiveness Awards, for a campaign, developed in conjunction with Mediaedge:cia, encouraging teachers and children to grow their own food in schools.
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Marketer of the Year: Hyundai
Advertising Age | November 09, 2009
The Carmaker Won Handily in the AdAge Reader Poll, Besting Walmart, McDonald's, Lego and Amazon.
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Latest Viagra Campaign Wins Two Golds in London
Marketing | November 06, 2009
Taxi left this week’s London International Awards with a spring in its step, having won Canada’s only two gold statues for its latest Pfizer Viagra work.
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TBWA's Sexy Film Fest Ad Wins Lotus Best of Show
Marketing | November 05, 2009
TBWA\Vancouver once again took Best of Show at the Lotus Awards in Vancouver. This time, it was for long-time client the Vancouver International Film Festival and a spot called “Sexuality.”
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Target Nets Top ICE Award for Turtle Campaign
Marketing | October 29, 2009
Halifax hosted the best of Atlantic Canada’s advertisers and agencies last night at the eighth annual ICE Awards, and Target Marketing and Communications went home with the biggest honour of the night.
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Orbitz, Bertolli Big Winners For Gay/Lesbian Ads
MediaPost Marketing Daily | October 28, 2009
While many mainstream marketers still shy away from ads directed at gays and lesbians, a leading advocacy group found plenty of companies to honor this year, including Orbitz, Bertolli, Subaru and Allstate.
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Halo 3 triumphs at APG Creative Strategy Awards
WARC | October 09, 2009
The launch campaign for Halo 3, devised by McCann Erickson and T.A.G. for the Xbox video game, took the Grand Prix at the APG Creative Strategy Awards 2009, with Eurostar and the Diamond Trading Company among the other major winners.
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McDonald's and Comcast Top Winners at ANA Multicultural Excellence Award
Advertising Age | October 06, 2009
McDonald's Corp. and Comcast, along with their multicultural ad agencies Burrell and Grupo Gallegos, were the big winners at the Association of National Advertisers' annual Multicultural Excellence Awards.
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Goodby Wins Five, 'Best In Show' At '09 Creative Media Awards
MediaPost Daily News | September 24, 2009
For the second year in a row, San Francisco-based Goodby, Silverstein & Partners had a near sweep of Media magazine's Creative Media Awards, winning five of the event's 17 awards, and taking Best in Show.
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Boom, MacLaren Momentum Enjoy Historic Night at Promo Awards
Marketing | September 21, 2009
Boom Marketing nabbed Best of Show honours and MacLaren Momentum scooped up 10 awards at the Canadian Agencies Practicing Marketing Activation (CAPMA) Promo Awards in Toronto.
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Hispanic Creative Advertising Awards 2009
Advertising Age | September 19, 2009
The best Hispanic advertising this year cleverly mined cultural insights into Latinos in the U.S. without resorting to stereotypes.
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BMW, Nivea Among Euro Effie Winners
WARC | September 17, 2009
BMW, Nivea, Lenor and Dove were among the big winners at the EACA Euro Effies 2009 last night, taking four of the seven Golds handed out at the annual awards ceremony, which aims to recognise the most effective campaigns run across two or more countries in Europe.
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BrandWeek's 2009 Marketer of the Year Videos
BrandWeek | September 17, 2009
A collection of interviews with BrandWeek's marketers of the year for 2009.
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The Tracy Awards: A Show Designed to 'Celebrate' Crapvertising
Advertising Age | September 11, 2009
"Ever see advertising that's so horrendous, you wish you could somehow get back at whoever made it by burning down their house and nominating them for an award of some sort for bad advertising?"
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Cassies Gets Record Entries
Marketing | September 09, 2009
Thanks at least in part to a new recessionary award category, the Cassies has received a record number of entries this year. The award show, which recognizes the proven business effectiveness of ad campaigns, received 177 entries for its 2009 award show–the most since it was founded in 1993.
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Powerful Year Wins BC Hydro BCAMA Award
Marketing | August 14, 2009
B.C. Hydro has been named the 2009 Marketer of the Year by the BC Chapter of the American Marketing Association. BCAMA president Georgia Dahle said the utility company received the recognition because of its Power Smart campaign which educates customers on ways to reduce their energy use.
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Five Film Lions for Canada; Obama Wins Titanium & Integrated Grand Prix
Marketing | June 27, 2009
Canada’s Cannes trophy case has five more Lions inside, including a Film gold, but the space set aside for 2009 Integrated & Titanium trophies will remain empty. Barack Obama’s White House mantle, however, has a new addition.
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New Films of IPA Effectiveness Award Winners
Thinkbox | June 2009
Here you will find a series of filmed case studies where you can get the inside track from key people involved in 4 of the 2008 winning cases. You can also watch a film about what Neil Dawson and Nick Manning had to say about the awards.
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James Ready, Red Bull Win Marketing Awards Top Honours
Marketing | June 10, 2009
It"s not always advisable to mix alcohol with Red Bull, but the Marketing Awards did just that by awarding top honours to the blue and grey energy drink brand alongside Leo Burnett"s James Ready outdoor beer campaign.
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AICP Names 2009 Next Awards Winners
Creativity | June 09, 2009
The Association of Independent Commercial Producers (AICP) revealed the winners of its Next Awards, which "honor multidimensional brand promotions in the moving image." The show also included Audience Choice awards which were selected at the ceremony and announced in real-time.
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Trigger Pulls Best of Show at Anvil Awards
Marketing | April 27, 2009
Calgary"s annual Anvil Awards show were once again dominated by two agencies Friday night, though Wax can definitively claim top spot by winning 13 Anvil Awards including Best of Show.
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PHD and Dove Win Big at the Festival of Media Awards
Marketing | April 21, 2009
PHD Canada added to its win total at the Festival of Media Awards Monday in Valencia, Spain, as its much-lauded "Dove Sleepover for Self Esteem" won in the Best Targeted Campaign category.
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Leo Burnett Wins Two Gold ANDY Awards for James Ready
Marketing Daily | March 23, 2009
"Our campaign is about "help us help you keep our beer affordable," " said David Buckspan, group account manager at Leo Burnett. James Ready competes in the discount beer category, and has used such marketing tactics as recycling beer caps and labels to reinforce the idea that it"s a "no frills" beer. "The idea was the media guys bought these boards, only we don"t have the money or wherewithal to fill them."
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Kraft Licks Competition In Reggie Awards
MediaPost Marketing Daily | March 16, 2009
Kraft Foods took home the top award at the Promotion Marketing Association's annual meeting last week for its Oreo Double Stuf Racing League marketing campaign.
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A Grand Evening for Kraft at the Cassies
Marketing | January 30, 2009
"The winning cases provided clear proof that fresh insights, a big idea and great advertising can indeed reward those who have the courage to bring them forward; and equally, to stand behind them," says Cassies chair Mark Childs.
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