|
3 W+K Ads Earn Most-Awarded Status
MediaPost Daily News | February 03, 2012
Three of the six most-awarded TV commercials in the world last year were created by Wieden + Kennedy, according to the Gunn Report’s annual award compendium.
Read the whole story...
Thinkbox TV Planning Awards 2012
Thinkbox | January 2012
Great planning - that delivers brand and business benefits - lies at the heart of the most successful advertising campaigns. These awards are about finding and recognising those TV campaigns, whether used within a multi-media advertising campaign or on its own.
Read the whole story...
Bavaria Wins Top IMC Award
WARC | December 09, 2011
Earned media generated by their publicity stunts was supported by an integrated ad campaign, leading to a 41% sales increase and soaring brand awareness.
Read the whole story...
Mars Canada, Christine Day Lauded at 2011 CMA Awards
Marketing | November 28, 2011
Red did it again. The round candy character long-used in M&M ads has brought more award show gold to Mars Canada and Proximity Canada with a remarkable showing at Friday’s Canadian Marketing Association Awards in Toronto.
Read the whole story...
Cara, MEC Win Best of Show at Media Innovation Awards
Marketing | November 18, 2011
What to know what the best media marketing execution in 2011 was? Look no further than the spinning chickens. It was Cara Operations and MEC Canada‘s succulent special television channel that won Best of Show at Marketing‘s Media Innovation Awards.
Read the whole story...
Columbian Campaign Takes IPA Honours
WARC | November 02, 2011
A campaign from The Colombian Ministry of Defence and Lowe SSP3 encouraging members of the FARC guerrilla group to re-enter society won the Grand Prix at the 2011 IPA Effectiveness Awards.
Read the whole story...
For more on the awards...
Adobe, Bing Win at Jay Chiats
WARC | October 14, 2011
Organised by the 4A's, the trade body for agencies, the annual competition aims to reward "brilliant strategic thinking" from around the world.
Read the whole story...
See the list of winners...
APG Names Creative Strategy Winners
WARC | October 07, 2011
Some 26 papers were shortlisted for the Creative Strategy Awards, which recognise the best strategic thinking in the communications industry. Six Golds, nine Silvers and 11 Bronzes were handed out in all.
Read the whole story...
Canoe Honored with Innovation Award from the Direct Marketing Association
The Wall Street Journal | October 03, 2011
Canoe Ventures, the advanced television joint venture of the nation's leading cable companies, has been named a 2011 Innovation Award winner by the Direct Marketing Association.
Read the whole story...
GMA Pinoy TV Bags Two Special Awards in the U.S.
GMA News | September 23, 2011
The EMMA, given by the National Association for Multi-Ethnicity in Communications (NAMIC), recognizes the members of the television cable industry for reaching different cultural segments through their creative and innovative print, TV commercials, and other marketing materials.
Read the whole story...
Australian Effies 2011
WARC | September 19, 2011
The Effies recognises ideas that work. In Australia, the Effie Awards are backed by the Communications Council and Australian Association of National Advertisers.
See the results...
Emvies '11: Mindshare Sweeps Awards With 18 Medals; Declared Agency of the Year
exchange4media.com | August 27, 2011
Mindshare put up a strong show at the Emvies 2011. Not only did the agency bag 18 metals, it was also declared Media Agency of the Year. Mindshare also won the TAM Awards for Best TV Research Paper and Best Innovation TV, besides winning the People’s Choice Award for the Best Case Study Presented on August 18, 2011.
Read the whole story...
The MFA Awards: Land Rover Case Study
AdNews | June 27, 2011
Coverage of the content partnership reached seven million households, and attracted 220,352 views of video content, with a further 81,146 views on mobiles. The sales target was exceeded by a massive 78% and Land Rover sold out of all allocated Defender 90s in the Australian market on pre-sales alone - $1 million of sales above forecast. This was all achieved on a budget of just $300,000, which generated $1 million of media value.
Read the whole story...
Walkers: Sandwich-Cannes Creative Effectiveness Grand Prix Winner
Creativity | June 27, 2011
The content was distributed through PR, TV and internet, with the buzz inspiring not just sales of Walkers chips but also encouraging the brand's own sales force and retailers to get Walkers crisps positioned near sandwiches.
Read the whole story...
Coca-Cola Wins Warc Asia Strategy Prize
WARC | June 16, 2011
I Lohas, the bottled water brand owned by Coca-Cola, has won the inaugural $5,000 Warc Prize for Asian Strategy.
Read the whole story...
Old Spice Takes Grand Effie
WARC | June 08, 2011
Old Spice, Procter & Gamble's personal care brand, won the Grand Effie at the 2011 North America Effie Awards for "The Man You Man Could Smell Like" campaign.
Read the whole story...
Beast, Big Sky Triumph at AICE Awards
Creativity | May 18, 2011
Beast and Big Sky took the most honors at The Association of Independent Creative Editors (AICE) 2011 awards, with the most-awarded spots including American Express's Geoffrey Canada TV campaign and VW SuperBowl spot The Force.
Read the whole story...
Ikea Takes Cannes Advertiser Of The Year Honours
MediaPost Marketing Daily | May 17, 2011
The folks at Cannes announced yesterday that Ikea would collect its Advertiser of the Year trophy on June 25 during the Film, Film Craft, Titanium & Integrated and Creative Effectiveness Lions.
Read the whole story...
Yellow Pages Campaign Wins AMES
WARC | May 17, 2011
A campaign from Clemenger BBDO Proximity Melbourne for Yellow Pages Australia has won the top prize at the 2011 Asian Marketing Effectiveness (AME) Awards.
Read the whole story...
BBDO, Saatchi, Burnett Win Big Time In Effies
MediaPost Marketing Daily | May 04, 2011
All told, BBDO Worldwide will get 12 statues at the 2011 North American Effie Awards. The agency gets honors as the most effective agency network for the second year in a row. Saatchi & Saatchi gets nine wins and Leo Burnett gets eight.
Read the whole story...
Nike, Pepsi Campaigns Steal Show at Latin America's Wave Festival
Advertising Age | April 22, 2011
Two ideas, simple but thoroughly captivating, won the two coveted Blue Wave awards at Latin America's Wave Festival last week in Rio de Janeiro, and are likely to be contenders at the Cannes Lions International Festival of Creativity in June.
Read the whole story...
Domino's Triumphs at Ogilvy Awards
WARC | March 23, 2011
Domino's Pizza won the Grand Prix at the 2011 ARF David Ogilvy Awards for Excellence in Advertising Research last night, for a "turnaround" plan which transformed consumer perceptions.
Read the whole story...
British Arrows 2011
Thinkbox | March 17, 2011
British Arrows is the new name for the British Television Advertising Awards which recognise and reward the best television and cinema commercials made by British advertising agencies and production companies.
See the results...
Why You Should Care About Awards
Strategy | February 01, 2011
We are faced with the same advertising problems every day. Most products or services are parity. So often creativity is the only thing that separates one brand from another. The power of creativity can transform brands. The power of creativity can change human behaviour. I believe in using that power to be the best of the best.
Read the whole story...
Ogilvy Takes Home Grand Prix at Cassies
Cassies.ca | January 25, 2011
Canada's only advertising award show based on proven business effectiveness and backed by rigorous published cases, announced its winners at the 2011 CASSIES awards last night, as part of the third annual Advertising Week.
Read the whole story...
To see the winners...
Award-Winning Campaigns are Big News
WARC | December 28, 2010
Leo Burnett found there was an 86% correlation between big ideas that won Cannes Lions, or other similar honours, and improvements in key brand metrics.
Read the whole story...
Marketer of the Year 2010
Strategy | December 01, 2010
TD Financial Group’s Dominic Mercuri took home the crown for his groundbreaking integration deals, youth-focused digital and commercials starring a pair of grumpy old men. Read on to learn what Canada’s top marketers were up to in 2010, including The Bay’s Patrick Dickinson, P&G’s Zeeshan Shams, Sobeys’ Belinda Youngs and Société de transport de Montréal’s Denise Vaillancourt.
Read the whole story...
Frito-Lay and Furlong Big Winners at CMA Awards
Marketing | November 29, 2010
Frito-Lay Canada and its agency partners BBDO/Proximity Canada were the Best of the Best at the 40th annual Canadian Marketing Association Awards on Friday night...The night’s other big winner was John Furlong, VANOC CEO, named marketer of the year.
Read the whole story...
Dentsu's Sapporo Work Wins Big in Asia
Marketing | November 16, 2010
A Canadian-made commercial has won Best in Show at one of Asia's newest ad awards, recognizing marketing effectiveness.
Read the whole story...
TBWA/Vancouver Wins Lotus Best of Show
Marketing | November 11, 2010
The agency took home a total of six Lotus Awards for four clients: the YMCA, Tourism Yukon, Okanagan Spring Brewery and the Canadian National Institute for the Blind. Only Rethink and Cossette West took home more awards.
Read the whole story...
Target Adds Cannes Craft Award to its Trophy Chest
Marketing | November 09, 2010
Two weeks after its Newfoundland and Labrador Tourism work earned several honours–including Best of Show–at the Ice Awards in Halifax, St. John's agency Target has received international recognition for the campaign.
Read the whole story...
Rethink Wins Six Golds at ADCC Awards
Marketing | November 09, 2010
Rethink came away the big winner at the Advertising & Design Club of Canada's 61st annual awards show in Toronto last week, taking home six gold and eight silver awards.
Read the whole story...
Hovis Wins Grand Prix at IPA Effectiveness Awards
WARC | November 02, 2010
'As good today as it's ever been', an MCBD campaign for bread brand Hovis, has won the Grand Prix at the 2010 IPA Effectiveness awards.
Read the whole story...
To see the 2010 Effectiveness Award winners...
B!G Awards 2010
Strategy | November 01, 2010
The 2010 winners are all about creating something tangible – proving that a campaign may be effective, but give consumers something to hold in their hands and you just may have them hooked.
Read the whole story...
2010 Agency of the Year
Strategy | November 01, 2010
This year may feel like déjà vu, with DDB and Taxi once again dominating AOY. In the last decade, there hasn’t been a single year that they didn’t take home a medal, and this year is no exception.
Read the whole story...
Media Agency of the Year 2010: Looking Back, Moving Forward
Strategy | November 01, 2010
While there was plenty of new media and digital to go around, some of the standout cases involved innovative TV buys that interrupted programs, leveraged talent and bought ad time in strategic new ways.
Read the whole story...
Newfoundland Tourism on Target at ICE Awards
Marketing | October 25, 2010
Target's multimedia campaign for Newfoundland and Labrador Tourism dominated the Ice Awards in Halifax on Friday, counting Best of Show among its slew of honours.
Read the whole story...
The Creativity Awards Report 2010
Advertising Age | October 25, 2010
Much of the honoured brand work in the seven biggest award shows reflected a more expansive definition of "creative," and an industry starting to move beyond the bounds of advertising and toward more meaningful brand ideas.
Read the whole story...
The Hive Pedals to International Acclaim with Cadbury Bikes
Marketing | October 20, 2010
The Marketing Agencies Association Worldwide announced the winners of the 2010 Globes Awards in Washington, D.C. A handful of Canadian work was recognized, but it was The Hive's "Bicycle Factory" promotion for Cadbury that took home the top honour of "The Best of the Best in the World."
Read the whole story...
Gatorade Picks Up 2010 Jay Chiat Grand Prix
WARC | October 14, 2010
"It's a bright, fresh example of how strategic-driven advertising in the current environment can be more imaginative that anyone would have guessed just a few years ago."
Read the whole story...
Best Buy, LG Win at 2010 Jay Chiat Awards
WARC | October 12, 2010
The annual event, organised by the 4A's, recognises "brilliant strategic thinking" and covers ten categories ranging from the Best New Brand to Social Media Strategy and Research Innovation.
Read the whole story...
BBDO, Mono Win at 2010 O'Toole Awards
WARC | September 28, 2010
BBDO, The Martin Agency and Mono were among the big winners at the 2010 O'Toole Awards. The annual event, which is run by the 4A's and recognises overall creative excellence, took place on the opening night of 2010 Advertising Week in New York.
Read the whole story...
Ford, Hugo Boss Win Golds at EACA Euro Effies
WARC | September 16, 2010
The annual awards scheme seeks to "promote and recognise excellence in commercial communications among campaigns that have run and can prove effectiveness in at least two European countries."
Read the whole story...
Browse the winning cases...
Ringing in the New: Innovation Case Studies from the WARC Prize
WARC | August 17, 2010
Innovation is often poorly exploited because people fail to realise that success is as much due to how you do something as to what you do. Correctly handled, a modest innovation can shine; equally, a brilliant innovation can be thrown away if it is crassly marketed.
Read the whole story...
Frito-Lay, Juniper Park Win Warc Prize
WARC | August 09, 2010
"To be innovative and commercially effective is one of the hardest combinations to achieve in today's marketing world. Many of the Warc Prize entries did just that," said Alex Bogusky, formerly of Crispin Porter + Bogusky. "The SunChips work went even further by proving it is also possible, even in a recession, to advance personal and corporate values through innovation."
Read the whole story...
To read more about the WARC prize and winners...
Hot Tamali Gets "Small" Honours From Ad Age
Marketing | July 19, 2010
"What's really inspiring about the small shops is what they are able to do with a small staff and often for smaller clients," said Abbey Klaassen, executive editor of Ad Age. "So we are looking for things like what are you able to accomplish on a shoe string, and that's what stood out about Hot Tomali."
Read the whole story...
Four Film Lions for Canada, Including Gold for BBDO
Marketing | June 28, 2010
The ad for Pepsico's Tropicana won in the Film competition. Shot in Inuvik in January, the orange juice brand hung a giant floating light over the town to create a small artificial sun at a time of year when the far north sees virtually no sunlight.
Read the whole story...
Taxi, Sun Chips Win Big at 2010 Marketing Awards
Marketing | June 10, 2010
Taxi Canada's Viagra campaign, "Antiquing/Strolling/Reading," won Best of Show, chosen over the more than 1,200 entrants by a 19-member jury.
Read the whole story...
Detroit Public Schools Wins Grand Effie
WARC | June 09, 2010
Detroit Public Schools won the Grand Effie at the 2010 North American Effie Awards for the "I'm in" campaign developed by Leo Burnett.
Read the whole story...
For more on the Effies...
Canadians Win One Show Pencils in Advertising and Design
Marketing | May 21, 2010
There are five new One Show pencils on Canadian ad agency shelves, including two golds for Taxi's television work for Pfizer Canada.
Read the whole story...
Pepsi, Cadbury, Burger King Among Big Winners Wave Festival
Advertising Age | May 20, 2010
Latin America's Wave Festival this week saw a 40% increase in entries as at least some awards festivals seem to be recovering from last year's steep drop due to the global recession. The big winners from Latin America include PepsiCo's name-changing "Pecsi" campaign and Cadbury's Chocolatometer spots, both from Argentina; Burger King's "Whopper Face" from Brazil; and a moving promotional effort from Uruguay in response to violence among sports fans.
Read the whole story...
Wax Cleans Up at Anvil Awards
Marketing | April 26, 2010
The Ad Rodeo Anvil Awards were all about Wax work, as the Calgary agency took home a show-leading eight Anvil trophies and a Best in Show for its work with Eating Disorder Education Organization. The Anvils celebrate the Calgary creative advertising and design community.
Read the whole story...
P&G and BBDO/Proximity Take Platinum Honours at AMES
Strategy | April 26, 2010
BBDO/Proximity Canada and sister agency Juniper Park have won eight trophies at the 2010 International AME Awards, which honour advertising, marketing and effectiveness.
Read the whole story...
To read more about the AME Awards...
Kraft Scores With Hockeyville at Sponsorship Marketing Awards
Marketing | April 22, 2010
According to statistics provided by the Sponsorship Marketing Council, which organizes the awards, Hockeyville 2009 attracted a record 9.3 million votes for Canadian’s favourite hockey town for the year, Terrace, B.C.
Read the whole story...
Gatorade's 'Replay' Scores Grandy
Adweek | April 07, 2010
"It represented the best work done in the last year and certainly shows part of the way forward," said JWT's Ty Montague, co-chairman of the Andys, of the Grandy selection. "Is it fantastically entertaining content?"
Read the whole story...
BOS Wins Big at the Créa Awards
Marketing | March 29, 2010
BOS had the strongest showing at the 5th annual Créa Awards in Montreal, while Cossette took home a Coup de cœur award.
Read the whole story...
So You Want to Win an Award?
Advertising Age | March 25, 2010
Want to improve your win rate in awards competitions? Want to know why the campaign you poured your blood, sweat and tears into didn't win? Want to turn a current campaign into an award-worthy effort?
Read the whole story...
PHD Leads Canadian Charge at Internationalist Awards
Marketing | March 10, 2010
Media shop PHD Canada took one of only two Grand Prix titles at the Internationalist's 2009 Awards for Innovation in Media, underscoring a strong performance for Canadian agencies.
Read the whole story...
For more on the awards...
Juniper Park Sunchips Work Wins Big at Cassies
Marketing | January 29, 2010
A 13-member judging panel, chaired by Bensimon Byrne creative director David Rosenberg, deemed the Sunchips case study the best of the show's record-breaking 177 entries.
Read the whole story...
The Best of Latin American Marketing in 2009
Advertising Age | January 18, 2010
Adlatina, one of Ad Age's international partners, searches Latin America and Spain for the best marketers, ad agencies and industry executives, and publishes an annual ranking called "Los Destacados" ("The Outstanding Ones").
Read the whole story...
Burger King, Dove Among Top Case Studies in 2009
WARC | December 31, 2009
Burger King, Dove and Dos Equis were among the brands which featured in the most popular case studies downloaded by Warc's subscribers this year.
Read the whole story...
Award-Winning Videos Take Plaudits at WARC
WARC | December 29, 2009
Creative executions from some of the campaigns which picked up major awards this year were, perhaps unsurprisingly, the videos that Warc's users chose to view the most often in 2009.
Read the whole story...
Sid Lee, CTC and CBC - Marketing's Top Three for 2009
Marketing | December 07, 2009
"It's never an easy decision, but we feel strongly that these three companies were the best of the best in 2009," said Christopher Loudon, editor-in-chief and executive publisher of Marketing.
Read the whole story...
Subaru's Sumos Take Top Prize at CMAs
Marketing | November 30, 2009
The Canadian Marketing Association Awards saw Subaru Canada and DDB Canada drive away with some heavy hardware.
Read the whole story...
Advertising Helps Brands in New Zealand
WARC | November 25, 2009
Advertising is continuing to provide a substantial payback for brands in New Zealand, even in categories suffering during the recession, winning entries from the CAANZ Effie Awards 2009 show.
Read the whole story...
To read case studies from the 2009 New Zealand Effie Awards...
Rethink, DDB, BBDO Enjoy Strong ADCC Showing
Marketing | November 16, 2009
The 60th annual Art and Design Club of Canada Awards showed creativity is alive and well across Canada, as agencies from coast to coast took home gold trophies last week.
Read the whole story...
Cheez Whiz, What a Night
Marketing | November 13, 2009
Kraft and MediaVest won Best of Show at the 10th annual Media Innovation Awards, the capper on Media Day at Marketing Week.
Read the whole story...
NSW Roads & Traffic Authority - Australian Grand Effie Winner
WARC | November 2009
'Pinkie' was the most salient and persuasive youth speeding campaign ever; it made one of the biggest global media impacts in Australian communications history; it made passengers ambassadors and decreased the incidence of speeding. And it helped save young lives.
Read the whole story...
Morrisons Takes Top Honours at IPA Effectiveness Awards
WARC | November 10, 2009
Morrisons, the supermarket chain, won the Grand Prix at the 2009 IPA Effectiveness Awards, for a campaign, developed in conjunction with Mediaedge:cia, encouraging teachers and children to grow their own food in schools.
Read the whole story...
Marketer of the Year: Hyundai
Advertising Age | November 09, 2009
The Carmaker Won Handily in the AdAge Reader Poll, Besting Walmart, McDonald's, Lego and Amazon.
Read the whole story...
Latest Viagra Campaign Wins Two Golds in London
Marketing | November 06, 2009
Taxi left this week’s London International Awards with a spring in its step, having won Canada’s only two gold statues for its latest Pfizer Viagra work.
Read the whole story...
TBWA's Sexy Film Fest Ad Wins Lotus Best of Show
Marketing | November 05, 2009
TBWA\Vancouver once again took Best of Show at the Lotus Awards in Vancouver. This time, it was for long-time client the Vancouver International Film Festival and a spot called “Sexuality.”
Read the whole story...
Target Nets Top ICE Award for Turtle Campaign
Marketing | October 29, 2009
Halifax hosted the best of Atlantic Canada’s advertisers and agencies last night at the eighth annual ICE Awards, and Target Marketing and Communications went home with the biggest honour of the night.
Read the whole story...
Orbitz, Bertolli Big Winners For Gay/Lesbian Ads
MediaPost Marketing Daily | October 28, 2009
While many mainstream marketers still shy away from ads directed at gays and lesbians, a leading advocacy group found plenty of companies to honor this year, including Orbitz, Bertolli, Subaru and Allstate.
Read the whole story...
Halo 3 triumphs at APG Creative Strategy Awards
WARC | October 09, 2009
The launch campaign for Halo 3, devised by McCann Erickson and T.A.G. for the Xbox video game, took the Grand Prix at the APG Creative Strategy Awards 2009, with Eurostar and the Diamond Trading Company among the other major winners.
Read the whole story...
McDonald's and Comcast Top Winners at ANA Multicultural Excellence Award
Advertising Age | October 06, 2009
McDonald's Corp. and Comcast, along with their multicultural ad agencies Burrell and Grupo Gallegos, were the big winners at the Association of National Advertisers' annual Multicultural Excellence Awards.
Read the whole story...
Goodby Wins Five, 'Best In Show' At '09 Creative Media Awards
MediaPost Daily News | September 24, 2009
For the second year in a row, San Francisco-based Goodby, Silverstein & Partners had a near sweep of Media magazine's Creative Media Awards, winning five of the event's 17 awards, and taking Best in Show.
Read the whole story...
Boom, MacLaren Momentum Enjoy Historic Night at Promo Awards
Marketing | September 21, 2009
Boom Marketing nabbed Best of Show honours and MacLaren Momentum scooped up 10 awards at the Canadian Agencies Practicing Marketing Activation (CAPMA) Promo Awards in Toronto.
Read the whole story...
Hispanic Creative Advertising Awards 2009
Advertising Age | September 19, 2009
The best Hispanic advertising this year cleverly mined cultural insights into Latinos in the U.S. without resorting to stereotypes.
Read the whole story...
BMW, Nivea Among Euro Effie Winners
WARC | September 17, 2009
BMW, Nivea, Lenor and Dove were among the big winners at the EACA Euro Effies 2009 last night, taking four of the seven Golds handed out at the annual awards ceremony, which aims to recognise the most effective campaigns run across two or more countries in Europe.
Read the whole story...
For more on the Euro Effies...
BrandWeek's 2009 Marketer of the Year Videos
BrandWeek | September 17, 2009
A collection of interviews with BrandWeek's marketers of the year for 2009.
See the videos...
The Tracy Awards: A Show Designed to 'Celebrate' Crapvertising
Advertising Age | September 11, 2009
"Ever see advertising that's so horrendous, you wish you could somehow get back at whoever made it by burning down their house and nominating them for an award of some sort for bad advertising?"
Read the whole story...
Cassies Gets Record Entries
Marketing | September 09, 2009
Thanks at least in part to a new recessionary award category, the Cassies has received a record number of entries this year. The award show, which recognizes the proven business effectiveness of ad campaigns, received 177 entries for its 2009 award show–the most since it was founded in 1993.
Read the whole story...
Powerful Year Wins BC Hydro BCAMA Award
Marketing | August 14, 2009
B.C. Hydro has been named the 2009 Marketer of the Year by the BC Chapter of the American Marketing Association. BCAMA president Georgia Dahle said the utility company received the recognition because of its Power Smart campaign which educates customers on ways to reduce their energy use.
Read the whole story...
Five Film Lions for Canada; Obama Wins Titanium & Integrated Grand Prix
Marketing | June 27, 2009
Canada’s Cannes trophy case has five more Lions inside, including a Film gold, but the space set aside for 2009 Integrated & Titanium trophies will remain empty. Barack Obama’s White House mantle, however, has a new addition.
Read the whole story...
New Films of IPA Effectiveness Award Winners
Thinkbox | June 2009
Here you will find a series of filmed case studies where you can get the inside track from key people involved in 4 of the 2008 winning cases. You can also watch a film about what Neil Dawson and Nick Manning had to say about the awards.
See the videos...
James Ready, Red Bull Win Marketing Awards Top Honours
Marketing | June 10, 2009
It"s not always advisable to mix alcohol with Red Bull, but the Marketing Awards did just that by awarding top honours to the blue and grey energy drink brand alongside Leo Burnett"s James Ready outdoor beer campaign.
Read the whole story...
AICP Names 2009 Next Awards Winners
Creativity | June 09, 2009
The Association of Independent Commercial Producers (AICP) revealed the winners of its Next Awards, which "honor multidimensional brand promotions in the moving image." The show also included Audience Choice awards which were selected at the ceremony and announced in real-time.
Read the whole story...
Trigger Pulls Best of Show at Anvil Awards
Marketing | April 27, 2009
Calgary"s annual Anvil Awards show were once again dominated by two agencies Friday night, though Wax can definitively claim top spot by winning 13 Anvil Awards including Best of Show.
Ready the whole story...
PHD and Dove Win Big at the Festival of Media Awards
Marketing | April 21, 2009
PHD Canada added to its win total at the Festival of Media Awards Monday in Valencia, Spain, as its much-lauded "Dove Sleepover for Self Esteem" won in the Best Targeted Campaign category.
Read the whole story...
Read earlier story...
To learn more about the Festival of Media Awards...
Leo Burnett Wins Two Gold ANDY Awards for James Ready
Marketing Daily | March 23, 2009
"Our campaign is about "help us help you keep our beer affordable," " said David Buckspan, group account manager at Leo Burnett. James Ready competes in the discount beer category, and has used such marketing tactics as recycling beer caps and labels to reinforce the idea that it"s a "no frills" beer. "The idea was the media guys bought these boards, only we don"t have the money or wherewithal to fill them."
Read the whole story...
Kraft Licks Competition In Reggie Awards
MediaPost Marketing Daily | March 16, 2009
Kraft Foods took home the top award at the Promotion Marketing Association's annual meeting last week for its Oreo Double Stuf Racing League marketing campaign.
Read the whole story...
To learn more about the Reggie Awards...
A Grand Evening for Kraft at the Cassies
Marketing | January 30, 2009
"The winning cases provided clear proof that fresh insights, a big idea and great advertising can indeed reward those who have the courage to bring them forward; and equally, to stand behind them," says Cassies chair Mark Childs.
Read the whole story...
|