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Ace Metrix' List Of Top Auto Ads
MediaPost Marketing Daily | December 09, 2011
According to Ace Metrix, the top non-luxury ad is Chevrolet's. It shows a man's son finding his long-lost Chevy from a long time ago. It achieved an Ace score of 632 and is one of the top 3 ads from Chevy in the last year. The firm says the average Ace Score for non-lux is 532.
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Chrysler 'Imported from Detroit' Ad Featuring Eminem Wins Cannes Acclaim
The Detroit News | June 27, 2011
"The true honour should go to the hard-working and determined employees of Chrysler Group and the people of Detroit who served as the inspiration for this campaign and gave us the backdrop to create something truly amazing."
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The MFA Awards: Land Rover Case Study
AdNews | June 27, 2011
Coverage of the content partnership reached seven million households, and attracted 220,352 views of video content, with a further 81,146 views on mobiles. The sales target was exceeded by a massive 78% and Land Rover sold out of all allocated Defender 90s in the Australian market on pre-sales alone - $1 million of sales above forecast. This was all achieved on a budget of just $300,000, which generated $1 million of media value.
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Broadcast TV Puts Car Dealer in Fast Lane
TVNewsCheck | February 18, 2011
From nowhere in 2003, to the third largest Hyundai dealership in the U.S., Scott Fink’s New Port Richey, Fla., store grew because he had a plan and a consultant who made it happen. But in some cases, success came in spite of station account execs who, Fink says, often don’t listen to what he wants and needs in a buy.
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Chrysler's Super Bowl Ad Keeps Bringing 'Em In
MediaPost Daily News | February 17, 2011
Edmunds.com, which has been tracking traffic to its site since the Super Bowl for each of the auto brands that advertised during the game broadcast, found that Chrysler's spot has lifted consideration for the brand by 87% compared to the brand's average on Edmunds.com during the four weeks prior to the game.
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Chrysler Canada Gets Bang From Super Bowl Ad
Toronto Star | February 10, 2011
“It has certainly resonated with a lot of people,” said Chrysler Canada president Reid Bigland. “We normally get an average of about 35,000 to 40,000 hits on any given day. It was nearly 100,000 on Monday and still up 40 per cent from normal on Tuesday.”
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What We Learned From VW's Super Bowl Success
MediaPost Engage: Moms | February 08, 2011
"More automotive advertisers should take the VW higher road on Super Bowl advertising as it sends a message that women and families are important viewers."
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Skoda Fabia - Mean Green
Thinkbox | February 03, 2011
"We have had 1.2m hits on YouTube, 1500 tweets, more than 200,000 visits to the microsite and exceptional ad-tracking results, all driving footfall to our showrooms."
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ChipsAway's Outing on TV Drives Sales and Web Traffic
Thinkbox | January 05, 2010
“We were delighted with both the levels of direct response enquiries from the TV campaign and the boost it gave to our other marketing activities. This campaign has demonstrated that a tangible, measurable return on investment can be gained from even a very small investment in TV.”
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New TV Commercial Driving Strong Interest in Hyundai Equus
The Examiner | December 30, 2010
According to KBB.com’s Weekly Hot Car Report, the new TV commercial Hyundai has put out for its über-luxury car the Equus is driving strong interest. Apparently, consumers are fascinated by the owner’s manual that comes loaded on an iPad.
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Firing Up the Quattro: How Audi Accelerated Into the 21st Century
Thinkbox | November 23, 2010
A look at Audi's advertising from 1981 – when Audi became the first piece of business that BBH won – to 2007, a period in which an overhauled communications strategy delivered a payback of £7.50 for every £1 spent alongside creating the UK's fastest growing prestige car brand.
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Rapping Hamsters Help Kia Motors Allay Quality Concerns as U.S. Sales Soar
Bloomberg | November 17, 2010
“People are looking for value in this market, and they’re looking at brands they might not have considered in the past,” said Rebecca Lindland, an analyst with IHS Automotive, based in Boston. “The advertisements are so good and are helping to create a buzz for the models.”
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Marketer of the Year: Ford Motor Co.
Advertising Age | October 18, 2010
The company's products are better than ever, promoted and marketed by a revamped strategy headed by Mr. Farley. U.S. yearly sales are up 17% through August, which is more than double the industry-wide gain of 8.4%. Ford's $4.7 billion profit in the first six months of this year is the company's largest since 1998.
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TBWA Hits the Spot
Adweek | October 03, 2010
Two TV ads - one for the iPad and the other for Nissan - shared top honors for resonating most effectively with consumers in the third quarter, according to ad tester Ace Metrix.
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Porsche Passion
Admap | September 2010
The car sells as quickly as it can be shipped to the US, and in April 2010 it became Porsche’s best-selling model in the US, selling 4,500 in the first eight months, tracking 20% ahead of projections. Not only are Turbos and S models hard to come by and discounts virtually unheard-of, but 80% of sales are coming from owners of BMW, Mercedes and other competitors – far exceeding the 50% conquest target rate.
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Kia: "This or That"
Adweek | September 16, 2010
"Every time the commercial played, it drove people to our website to find out about the music." The hamsters also became unexpected brand drivers, with dealers reporting that customers were coming into showrooms referencing the ads. "It blew us all away."
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GM's Image Boosted by Controversial Ads on Repaying Loans
Bloomberg | May 13, 2010
Surveys by YouGov Plc, a London company that measures public perception of businesses, showed consumers have a more favorable view of GM since Chief Executive Officer Ed Whitacre’s ad proclaimed repayment “in full, with interest, five years ahead of the original schedule.” It now has a stronger image than Toyota Motor Corp. and has gained ground on Ford Motor Co.
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VW Passat's Beautifully Engineered Sponsorships
Thinkbox | April 2010
"Channel 4 and Mediacom helped to formulate a unique property with Passat's sponsorship of Four Docs. A piece of activity that has been instrumental in differentiating Passat from the competition and one that Volkswagen have invested in again for 2009."
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Subaru Goes Back To 'Share the Love' Well
MediaPost Marketing Daily | November 20, 2009
Usually, year-end closeout-type sales boost traffic but don't do much for the brand, but the inaugural "Love" program in 2008 managed, paradoxically, to increase both showroom traffic (and sales) in the short term, and raised brand measures in opinion and familiarity.
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Subaru Pulls Off Snuggie Ad for Outback Spot
Marketing | November 17, 2009
The spot launched last month, and Lakla said it’s the driving force behind increased dealership visits and a 213% sales increase year-over-year for the month of October.
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Marketer of the Year: Hyundai
Advertising Age | November 09, 2009
The Carmaker Won Handily in the AdAge Reader Poll, Besting Walmart, McDonald's, Lego and Amazon.
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Honda's 'Social Experiment' Nets 2 Million Facebook Friends
Advertising Age | October 22, 2009
A TV spot on MTV might generate a few hundred people joining the experiment the day after, but 50,000 people would sign up the day after a TV ad during an NFL game. "So," said Tom Peyton, senior manager-national advertising, "TV isn't dead."
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GM Scores October Sales Gains
BusinessWeek | October 16, 2009
"The ad campaigns are starting to click," said Art Spinella, president of CNW Marketing Research in Bandon, Ore. "The 60-day money-back guarantee has spiked interest. It has moved GM's products up the shopping list."
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NASCAR, Action Movies Drive Brand Chatter
MediaPost Marketing Daily | October 08, 2009
"Chevy, Dodge, Honda and Toyota are all spending money in NASCAR," says Michael Cooperman, senior director, consumer marketing and product development at J.D. Power, "but the fact that consumers are talking about the domestic brands means their association is having a positive halo effect. Consumers are talking about it, and talking in a positive way."
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Thrifty Fans Help Subaru Weather the Recession
BrandWeek | September 19, 2009
“Recession-proof” usually refers to industries like insurance and health care that continue to do brisk business in a downturn, but is there such a thing as a recession-proof brand? If there is, Subaru may be Exhibit A.
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Autoglass Refashions its Business Around TV
Thinkbox | September 2009
The success of TV has lead Autoglass® to refashion its business in just 12 months. It has benefited from significant sales improvements while also maintaining customer satisfaction at record levels.
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Don't Drive Our Cars, Say Toyota Dealers in Canada
Advertising Age | June 01, 2009
While the U.S. auto industry is verging on collapse, Toyota can boast a record-breaking 2008 in one market, where it sold 25% more cars than ever before. That's not going to make for an instant turnaround for the Japanese automaker, given that the market was Quebec, where the population is only 7 million, but wait until you hear how the brand did it: with an ad campaign that told consumers in Quebec to keep buying cars, but drive them less
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Audi Winning Over Lexus Drivers With Look-alike Ads
Advertising Age | April 22, 2009
Audi of America's strategy to target drivers of the Lexus RX compact SUV for its first entry in the category, the Q5, seems to be paying off...Audi, which has been advertising aggressively in spite of the worst auto-industry downturn in decades, pokes fun at the popularity of the RX in Q5 launch ads.
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M-B: E Class Will Use GLK Ad Strategy
Automotive News | March 09, 2009
To launch the GLK, Mercedes-Benz spent most of its first-quarter marketing dollars on TV advertising, including events such as the Super Bowl pregame show, the Academy Awards and the NCAA men's basketball tournament. "That is why television is still the most relevant in this difficult environment," Cannon said. "People are staying home and watching more television."
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Post Super Bowl, Car Site Traffic Spikes
MediaPost Daily News | February 5, 2009
The Kelley Blue Book - which provides price quotes in print long before they became easily accessible online - said consumers flocked to its website for information on Hyundai, Audi and Toyota vehicles after spots for the brands ran in the Big Game.
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West Virginia Station Gives Car Dealers a Boost
tvnewsday.com | December 15, 2008
The centerpiece of the campaign is two, half-hour primetime specials that showcase 15 dealers at a time " at no cost. Each dealership is featured in an edited 90-second interview with its owner or general manager. That translates to 12 minutes of free airtime because each special is airing eight times between December 4 and New Year's Day.
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Audi Shifts Into 60 Seconds of Super Bowl Time
Mediaweek | December 10, 2008
A year after Audi introduced its R8 luxury sports car with its first Super Bowl spot in nearly 20 years, the automaker announced that it has bought 60 seconds of airtime in February"s big game...Audi elected to jump back into the Super Bowl fray after garnering a great deal of consumer and media attention with last year"s spot, a spoof of the 1972 film The Godfather.
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BMW leads UK car advertisers by ad spend ROI
WARC News | October 16, 2008
UK media data analyst Billetts reports that of the ten top-selling auto brands in the UK, BMW achieved the best value from its advertising.
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Ford gets specific
Strategy | September 2008
Ford of Canada has set its sights on the burgeoning Asian-Canadian population, which clocked in at 1.6 million people in the 2006 Census, including South Asians. Its most recent campaign targeting Chinese-Canadians specifically features comedian, TV presenter, expat Canadian and Olympic ambassador Mark Rowswell, known as the most famous foreigner in China.
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Kia Zigs as Auto Market Zags
BrandWeek | August 4, 2008
"It's a very smart move for them to increase their ad budget because current conditions give them a real opportunity...Kia has the kind of products that consumers are looking for right now: fuel efficient, small, good quality."
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Study: Ads focused on vehicle qualities won on Oscar night
Automotive News | April 14, 2008
TV commercials for cars and trucks during big shows such as the Oscars lead consumers to research the vehicles more deeply online, a study says.
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For auto advertisers, TV still "drives the brand and often the use of the alternative platforms"
Automotive News | April 14, 2008
"Mobile and online extensions are growing," says Andrew Capone, senior vice president of marketing and business development for NCC, a national ad sales company owned by cable TV providers Comcast, Time Warner and Cox. "But they remain supplemental to the core marketing platform, which still revolves around television. If you look at cable, we have 40 to 60 different networks we can insert commercials in. That allows us to provide a targeted niche audience for an advertiser."
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Honda, BOS lead the way at Crea Awards
Marketing Daily | April 11, 2008
Honda and BOS took home the top award for the best advertising campaign of the year at the third annual "ditions Infopresse Cr"a Awards, recognizing the best in Quebec advertising, which attracted over 1,600 people at Montreal"s Stade Uniprix.
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Imperial Oil & Esso Canada: Cryo conspiracy
Strategy | April 2008
When Calgary-based Imperial Oil launched a new slushie drink, Cryo, at its Esso gas stations across the country, Toronto-based OMD Canada stepped up to the challenge with disruptive, cryptic media - and by partnering with Toronto-based YTV, they got teens embroiled in TV and web intrigue.
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IAG Highlights Six Car Marketers for Ad Effectiveness
Ad Age Daily | March 20, 2008
IAG Research announced the winners of its second annual Automotive Advertising Awards during the New York International Auto Show.
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Toyota Highlander
Strategy | March 2008
The Highlander and Highlander Hybrid increased sales by over 65% from 2006, while the rest of the segment increased by just 13%.
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Marketing Team: NBA Scores With AutoTrader
MediaDailyNews | Feb 25, 2008
The automotive website grabbed nearly 1 million unique visitors and nearly 4 million vehicle searches on Monday, Feb. 19 - a day after the NBA All-Star game.
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Don Romano, President of Mazda Canada - "TV Centric Integrated Marketing"
SAC 2008 | Feb 11, 2008
As a down-and-out car company in the late 1990s, Mazda had lost sight of who its core consumer was. The company wanted to connect with a consumer that was young, relevant and innovative, and with the help of their agency began to explore who it was that they were going to target moving forward.
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CTS pushes the needle for Cadillac
Automotive News | Feb 11, 2008
"Car ads tend to show the least contented model because they want to show a low lease or entry-level price," she said. "We decided to showcase our highest-contented vehicles. It has paid off. We are selling at a much higher transaction price than we were in the past."
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Wild West helps dealer move metal
Automotive News | Feb 04, 2008
Mid-Michigan isn't exactly the Wild West. But a General Motors dealer here uses images of cowboys, horses and ghost towns, and the Sundance name to sell cars and trucks " and has helped other dealers do the same.
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BP: Coloring Public Opinion?
AdWeek | Jan 14, 2008
You'd think sinking billions into alternate energy would earn any corporation a "green" thumbs up. But if that corporation is also the world's second-largest producer of fossil fuels, there's a lot more explaining to do. And that's exactly what BP has been doing for seven years in a rebranding effort that touts its alternate-energy initiatives and positions the company as environmentally friendly.
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