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Asian Television Network International Limited announced the launch of three new Chinese channels and six new South Asian channels on Rogers Cable in fall 2009. Here is a list of the new channels:
STAR ONE unleashes the next generation of Hindi entertainment with an innovative, diverse mix of programming and cutting edge production values that appeal to urban, upwardly mobile Indian audiences across the globe.
STAR INDIA GOLD brings to audiences the best and biggest Bollywood blockbusters. With one of the largest Indian film libraries in the world, STAR GOLD offers a wide variety of films for the entire family, showcasing legendary Bollywood stars and filmmakers.
STAR NEWS offers viewers 24-hour Hindi news. It covers the full spectrum of news ranging from politics to business, investigative reports to consumer issues, and crime to the environment.
STAR VIJAY is one of the most popular Tamil entertainment channels in India, Sri Lanka, Malaysia and Singapore. Programming on VIJAY caters to the distinctive Tamil culture, and has been making waves with innovative programs in a variety of genres including talent hunts, music shows, sitcoms, thrillers, reality shows and dramas as well as youth oriented programming.
SET MAX is the Sony Entertainment Television Network channel that provides its viewers with the best of Hindi Movies from Bollywood. The channel will show some of the biggest old and new Bollywood blockbusters and broadcast many exclusive film-related programs. The channel is committed to offering the viewer a programming line-up that provides the best in Asian family entertainment.
MH1 is one of the most popular Punjabi music and entertainment channels from Punjab, India. The channel broadcasts bhangra, indipop and various features in this genre.
STAR CHINESE MOVIES brings viewers some of the best Chinese movies from the 1970s to 1990s with access to the world's largest contemporary Chinese film library.
CHANNEL V TAIWAN: Channel (V) is Asia's trend-setting music and lifestyle channel featuring original programmes, latest chart-topping music videos, interviews with music stars, concerts and popular VJs.
STAR CHINESE CHANNEL is STAR's flagship Mandarin channel in Taiwan and is popular among Chinese audiences across Asia. The channel presents a wide range of general entertainment programming including game shows, talk shows, contemporary and costume drama series.
Source: Broadcaster, 07/07/2009
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