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Foot Locker: Art Prize Case Study
BestAdsOnTV.com | September 07, 2011
It trumped Australia's most prestigious art prize by one dollar, turned the art world on its head and put Foot Locker at the heart of sneaker culture.
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Abercrombie to 'Jersey Shore': Ditch Our Brand
CNNMoney | August 17, 2011
"We are deeply concerned that Mr. Sorrentino's association with our brand could cause significant damage to our image. We understand that the show is for entertainment purposes, but believe this association is contrary to the aspirational nature of our brand, and may be distressing to many of our fans."
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How Skechers Shaped Up Into No. 2 Footwear Brand
Advertising Age | January 31, 2011
Skechers Fitness Group President Leonard Armato took a chance last year on a last-minute Super Bowl advertising opportunity for Skechers' Shape-Ups toning shoes - and came up lucky...sales soared 30% last year to more than $2 billion.
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Nike - Write the Future
Thinkbox | August 05, 2010
"The campaign generated an unprecedented level of engagement from football fans around the world [with] more than 35 million views on YouTube, and our social media fan base has swelled to over 9 million."
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Nike Cites Strategy In Reporting Its Strength
MediaPost Marketing Daily | June 24, 2010
Riding high on its "Write the Future" world football campaign, Nike executives announced that fourth-quarter profits came in strong and say its proactive strategy throughout the recession is paying off in a big way.
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Nike, Adidas Battle for World Cup Buzz
Adweek | June 11, 2010
Rivals Nike and Adidas are spending millions of ad dollars, and heading into the tournament, Nike’s got the buzz score edge, according to market research firm YouGov's BrandIndex report.
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Levi's, Benetton Enjoy Success in India
WARC | November 18, 2009
Levi Strauss and United Colors of Benetton are set to be among the first multinational apparel brands to post $100 million in annual sales in India, a result of more than ten years of marketing activity in the country in each case.
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Patagonia's Underwear: Designed for Exposure
Fast Company | July 01, 2009
One day, Yvon Chouinard, the enterprising founder of Patagonia, told his product design team to free the company's underwear from wasteful plastic and cardboard packaging...The change in packaging inspired the company to take a fresh approach to the way it markets and sells under garments, and instead of the predicted failure it resulted in a huge jump in sales.
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Sales Jump 11% After Asics Gives TV a Try
Advertising Age | March 25, 2009
"We want to reach out to all runners, not only to increase our awareness but also to continue to build an emotional connection, which has been successful with our print efforts," Gary Slayton, Asics VP-marketing communications, said in a statement. "TV is still a strong tool in awareness-building media. We will use very targeted cable programming in order to be as efficient and to have as much impact as possible."
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Nike Canada: Hockey's summer shift
Strategy | April 2008
CTVglobemedia's TSN broadcast an eight-game Canada vs. Russia Super Series over two weeks last fall with some of hockey's fastest and most intense next-generation players. Toronto-based Cossette Media took advantage of the excitement to get Thornhill, Ont.-based Nike Canada in the faces of young hockey fans and generate interest in Nike's summer training program.
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