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Home › TVB Resources › Case Studies ›
The Advertising Research Foundation
The ARF Ogilvy Awards
The Advertising Research Foundation
The ARF Ogilvy Awards honour advertising research initiatives that were instrumental in developing outstanding marketing and advertising campaigns and achieved marketplace success. The criteria for the awards are based upon the application of research in four creative marketing elements: strategy development, creative development and refinement, the direction of media exposure, and demonstration of marketplace effectiveness.
David Ogilvy Award Winners
2009
2008
2007
ARF Great Mind Awards
Originally Posted: 4/3/2008 1:38:06 PM
Last Updated: 7/6/2009 3:01:48 PM