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Commercials must accurately reflect the subject matter/content of the movie, video, video game or product being advertised. A script may be requested if the audio is not distinct or if foreign language words are used in which case a translation will be requested.
For video games, each commercial will receive a rating code based on commercial content and we will require the ESRB rating code that has been assigned to the game before a number can be issued. Consistent with ESRB practices, all video-game related commercials must include both audio and video mentions of the ESRB rating code. If the game is not rated, we may request the product to ensure the commercial accurately reflects the content of the game.
Suggested scheduling restrictions of Post 9:00 p.m. or Post 11:00 p.m. will be used if the commercial shows scenes of violence, horror or mature situations. These scheduling restrictions are recommendations to our stations and their use will be at the discretion of the broadcaster.
Gratuitous violence or scenes that sanction, promote or glamorize violence will not be acceptable. The rating of each movie, video or video game commercial is the responsibility of Telecaster. The rating letter will appear after the number, for example C169PH01-PG.
Advertisers not satisfied with Telecaster's decision may send a written appeal to the Manager, Telecaster Services. The commercial may be reviewed by an appeals committee whose decision is final.
Rating Codes For Movies, Videos, Video Games & Commercials That Require Time Restrictions
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Rating Code
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Content |
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Movies & Videos: Family Viewing (F)
Video Game: Everyone (E)
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Content of commercial reflects adult theme or situation, but presentation is suitable for all viewers; no scenes of sex or violence. Commercial will appeal to many people of different ages and tastes.
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Movie & Videos: Parental Guidance (PG) Video Game: Teen (T)
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Content of commercial reflects adult theme or situation, and may contain scenes of adventure/fantasy violence (non-realistic or historical violence, non-blood letting), mild language or romantic involvement which is not sexually explicit.
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Mature Viewing (M)
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The content of the commercial reflects a theme suitable for mature audiences and may contain some background or non detailed scenes of realistic violence, horror, terror or sexual activity. Examples may include explosion scenes in the background in which no one is shown getting hurt, kissing scenes that are intimate but are not the main focus of the commercial, or a dramatic car chase scene with gunfire but no one is shown getting hurt.
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P9 Rating (P9)
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The content of the commercial reflects a theme suitable for mature audiences only and contains more detailed scenes of realistic violence, horror, terror or sexual activity. The scene may be accentuated with special horrifying sound effects (screams, creaking doors etc), quick flash cuts of the topics listed above that set a tone of horror and fear and thus take the commercial to a level that requires a suggested time restriction of a minimum of Post 9pm programming. Examples include horror movies and action movies that have many scenes of horror and violence, people being shot at with a gun, fight scenes with multiple punches and kicks that make contact with the other people in the scene, an intense kissing scene that takes over the commercial as the main focus (same sex kissing as well as heterosexual kissing) and scenes that build on sexual innuendo such as a couple coming out of an airplane washroom together in a way that implies that some form of sexual activity may have been going on.
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P11+
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The content of the commercial reflects a theme suitable for adult audiences only. The rating is reserved for commercials that show more extreme scenes of violence, horror, terror or sexual innuendo. Examples include commercials that promote videos for extreme fighting/wrestling or extreme sports/stunts where people are getting seriously injured from a stunt that went wrong or from the action in the fight. However, showing someone being set on fire or killed is not acceptable. A commercial/infomercial for an adult chat line service or adult video may also fall under this time restriction and nudity is not acceptable.
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Revised October 2008
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