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Direct Response (DRTV) advertising refers to commercials which encourage viewers to purchase products or services or to acquire more information via the telephone and/or internet.
DRTV commercials which indicate price must clearly display the following information in video:
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Whether the price stated is in Canadian (CDN) or US funds
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Plus applicable taxes
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Plus shipping & handling
Point three is applicable to products that are offered without cost and where a shipping and handling fee will apply. When relevant, the advertiser should also indicate in video that a money back guarantee does not include the shipping costs.
The purchase terms must be clear and concise.
If the viewer will incur charges for placing the call please refer to the Phone Service Guideline.
Commercials must comply with all other Telecaster Services guidelines.
Revised March 2008
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