Child Directed Advertising

Commercials which Telecaster has deemed child directed as well as commercials that are to be broadcast during or adjacent to children's programming, must be submitted to Advertising Standards Canada (ASC) for review under The Children's Code.

Adherence to the Advertising to Children Guideline is subject to conditions of broadcaster licenses in Canada, with the exception of the Province of Quebec where advertising to children is prohibited. Please contact a Francophone Telecaster Analyst for further explanation concerning this topic.

A Telecaster approval number will be issued when a commercial has received ASC approval and when the message complies with all other Telecaster Services Guidelines.

Originally Posted: 4/16/2008 1:42:57 PM
Last Updated: 1/23/2013 4:06:46 PM