Success Stories - January 2008

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• Attorney Marketing Firm CEPAC Helps Bring Legal Awareness to the Television
  TransWorldNews | Jan 27, 2008
  CEPEC clients have found that law firm advertising in the form of television commercials has helped them generate new business.
  Read the whole story...
   
• BP: Coloring Public Opinion?
  AdWeek | Jan 14, 2008
  You'd think sinking billions into alternate energy would earn any corporation a "green" thumbs up.  But if that corporation is also the world's second-largest producer of fossil fuels, there's a lot more explaining to do.  And that's exactly what BP has been doing for seven years in a rebranding effort that touts its alternate-energy initiatives and positions the company as environmentally friendly.
  Read the whole story...

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