Success Stories - February 2008

Please note that some of the links may eventually expire.

• Marketing Team: NBA Scores With AutoTrader
  MediaDailyNews | Feb 25, 2008
  The automotive website grabbed nearly 1 million unique visitors and nearly 4 million vehicle searches on Monday, Feb. 19 - a day after the NBA All-Star game.
  Read the whole story...
   
• A New Fortune for Liberty Medical
  Response Magazine | February 2008
  "Using DRTV and stepping out quickly to establish a leadership position in a defined market was the right business decision and took real vision," says Ronald Pruett, executive vice-president and chief marketing officer for Liberty Medical. 
  Read the whole story...
   
• Breaking With Bottle Fires Up Absolut Sales
  Ad Age Daily | Feb 18, 2008
  After trading in its print-based campaign tied to the shape of its bottle for a global multimedia approach last year themed, "It's an Absolut world," the Swedish vodka brand saw its sales spike. 
  Read the whole story...
   
• Don Romano, President of Mazda Canada - "TV Centric Integrated Marketing"
  SAC 2008 | Feb 11, 2008
  As a down-and-out car company in the late 1990s, Mazda had lost sight of who its core consumer was.  The company wanted to connect with a consumer that was young, relevant and innovative, and with the help of their agency began to explore who it was that they were going to target moving forward.
  Read the presentation summary...
  View the PowerPoint presentation...
   
• CTS pushes the needle for Cadillac
  Automotive News | Feb 11, 2008
  "Car ads tend to show the least contented model because they want to show a low lease or entry-level price," she said.  "We decided to showcase our highest-contented vehicles.  It has paid off.  We are selling at a much higher transaction price than we were in the past."
  Read the whole story...
   
• Super Bowl Ad Wrap: This Bud's The Thing
  Centre for Media Research - Research Brief | Feb 11, 2008
  Proof that Super Bowl advertising really does work, on more than one level.
  Read the whole story...
   
• Hey, No Whopper on the Menu?!
  The Wall Street Journal | Feb 08, 2008
  Depriving Whopper fans of their favourite burger turns out to be a surefire way to get them to buy more.
  Read the whole story...
  Read related article...
   
• Avon's Sales Gain 20% On Increased Advertising
  MediaPost's Marketing Daily | Feb 06, 2008
  Avon Products says its increased advertising investment is paying off, with sales of its beauty products jumping 20% in the fourth quarter. Read the whole story...
   
• Wild West helps dealer move metal
  Automotive News | Feb 04, 2008
  Mid-Michigan isn't exactly the Wild West.  But a General Motors dealer here uses images of cowboys, horses and ghost towns, and the Sundance name to sell cars and trucks " and has helped other dealers do the same. 
  Read the whole story...

Archive