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'Beloved, not Beliked': Why TV's Live and Streaming Audiences Are Different
Wired | January 24, 2012
TV viewers don't use online TV the same way. With live live television we "view," with online and on demand we "do." Content that does well online is beloved content that viewers binge on. more...
Why Retailers Love "As Seen On TV" Products
MediaBizBloggers | January 23, 2012
Retailers know that consumers will buy in stores. As many as five to ten sales take place in retail stores for every one direct to consumer sale. more...
Google Bases a Campaign on Emotions, Not Terms
The New York Times | January 1, 2012
Google advertising strives to remind people why Google matters by tugging at the heartstrings of its audience. more...
Super Bowl Ads Get Racier, But Does Sex Really Sell?
USA Today | January 20, 2012
Audiences may not like you as much but for certain types of advertisers it can spike awareness and revenues. more...
Client/Agency Expectations Going Into 2012
Research Brief | January 20, 2012
The vast majority (72%) of agency principals believe that the new business picture will be especially bright as we move into 2012. more...
10 Habits of Profitable, Local News Sites
RBR/TVBR | January 12, 2012
A collection o best practices for broadcaster news sites. more...
The Value of Long-Running Shows for Viewers and Advertisers
TVWatch | January 13, 2012
Stalwart shows are easy to sell in a fractionalized and fast-moving entertainment world. more...
In New Ads, Stirring Memories of Commercials Past
New York Times | January 12, 2012
Advertisers are bringing back vintage characters, themes and jingles in hopes that evoking fond memories of the past may help shoppers feel better about buying products now. more...
Say it with Heart
RBR/TVBR | November 26, 2011
Heart emotions make many more decisions than the mind and in many cases, the heart vetoes the mind. more...
Top-10 Reasons Why 2012 Will Be the Year of Television (Once Again)
OnlineSPIN | January 5, 2012
New technology is helping to strengthen and build television's importance in our lives. more...
12 Consumer Trends Affecting Food/Beverages
Marketing Daily | January 3, 2012
Meal fragmentation, eating alone, and our increasing tendency to snack more often are just a few of the trends that will affect how we shop for and consumer our favourite foods. more...
Social Media Helps Drive TV Market
TVBlog small screen big picture | January 3, 2012
In the continuum of TV advertising, 2011 should be remembered as the year that quieted doubters about the medium's long-term health. There is hardly evidence that other options can provide that fast, wide reach with sight, sound and motion that sets TV apart. more...
Google Turns to Television to Lure Consumers
Globe and Mail | December 28, 2011
TV has seen the biggest jump in Google's ad spending, leaping form $6-million in 2010 to 38.1 million in the first nine months of 2011, a six-fold increase. more...
The Great Takeaways of 2011
JackMyersThinkTank, December 28, 2011
Connected TVs, what's ahead for 3DTV, and where TV programming is now being developed are just a few of the trends shaping the industry. more...
Social Data Uncovers Brand, TV-Show Affinity
Adweek | December 22, 2011
Research from Bluefin Labs provides insight about some of the year's most buzzed about TV programs. more...
Looking Back, Forging Ahead
TV Board | December 19, 2011
Television will remain the go-to platform for highly engaging, highly resonant brand advertising. more...
What Apps Can Teach Brands
MarketingDaily | December 13, 2011
It takes a truly special app to gain traction. Those that do, can teach numerous lessons to brand operating outside the app-happy universe. more...
Boomers Become Earlier Tech Adopters Every Year
Engage:Boomers | December 12, 2011
Boomers have more discretionary income to spend on non-essential consumer products. more...
The Death of Television (TV we knew it)
The Huffington Post | December 12, 2011
Television is not a box or a screen; it is a personal experience shared between a storyteller and an audience. It is an expectation of creative execution and quality. No matter when, where or how someone watches television, it is still TV. more...
Families with Kids are Avid Technology Shoppers
Research Brief | December 12, 2011 "Like Father, Like Son"
Recent research reveals that fathers with children aged 6-14 are significantly more likely to be planning technology purchases. more...
Advertising and marketing insights archive
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