Advertising and Marketing Insights
TV Everywhere is Top of Everyone's Mind
TVNewsCheck | June 5, 2013
Broadcasters agree that the more they can connect people with live TV, the better off they are. It's a way of holding onto viewership and blunting the effect of OTT.
10 Truths About Advertising
Admap | June 2013
Advertising is seen as an integral and accepted part of everyday life, with top benefits ranging from being a source of entertainment to providing useful information. Seventy-two percent of respondents said they believe it makes the world a better place.
Why TV Has Resisted Disruption
Stratechery | May 30, 2013
Great content is not easily substituted, has high barriers to entry, and depends on networks.
Cord-Cutters Lop Off Internet Service More Than TV
The Wall Street Journal | May 29, 2013
Taking advantage of the proliferation of Wi-Fi hot spots and fast new wireless networks, hundreds of thousands of Americans have cancelled their home internet service.
Top 5 TV-Related Social Media Activities
Marketing Charts | May 23, 2013
Key motivations for engaging with TV-related content include - functional, communal, and playful reasons.
The Whole Story - Cross-Platform Media and 'NBC Nightly News'
MediaDailyNews | May 31, 2013
While it is clear that other media are in play while watching TV, it's the TV program itself that is the main event.
Your Kids Have the Same Media Habits as You Do
Adweek | May 29, 2013
For kids, technology is providing a gateway to mimic adult behaviors, like visiting YouTube (53 percent), DVRing (38 percent) and multitasking while watching TV (70 percent).
Top 5 TV-Related Social Media Activities
Marketing Charts | May 23, 2013
The most popular of those are: interacting with friends and fans (72%); searching for info and show schedules (66%); sharing or recommending (61%); watching full clips and trailers (61%); and following/liking a TV show (57%).
The Science Behind Colours in Marketing
Fast Company | May 13, 2013
Something as simple as tweaking the colour of a button changes user behaviour or can endear people to your product.
Putting Non-Traditional TV in Perspective
Media Matters | May 15, 2013
Overall, the amount of time devoted to alternative forms of viewing is tiny relative to traditional TV exposure.
Cultural Currency - There's Still Magic in Mass
Myers Media Business Network | May 15, 2013
The products of our mass culture industries – film, music and television – is where we begin to see how Culture becomes Currency and why there will always be a need for its mass production. So while social media provide the infrastructure to connect, it is the mass media that provide our common ground.
Ted Talk: The Value of Reality TV
TEDxStetsonU | April 12, 2013
Reality TV critic and writer Andy Dehnart explains how the genre connects with viewers and appeals to advertisers.
Why the Big, Bad Broadcast Upfronts Still Matter
Advertising Age | May 12, 2013
Audience fragmentation is the new normal, but broadcast still aggregates the biggest crowds.
How TV Turned Itself Into a Big Event
Sydney Morning Herald | May 4, 2013
TV programs that can build themselves up as an event are attractive to viewers and advertisers.
Reaching Canada's Affluent - 5 Things to Know
Ipsos | May 7, 2013
Five things every marketer needs to know for building successful strategies.
Fox's Original Idea: No More Reruns
TVNewsCheck | May 1, 2013
Repeats used to be successful when there was far less competition. Now, the repeat cycle isn’t successful for networks or affiliates.
How TV and the Internet Melted Into One World
Digital Trends | April 29, 2013
Social media is an incredible toolbox that allows TV broadcasters to take a great piece of programming and spread it to the masses in a way that can be much more impactful than straight advertising.
Racist, Sexist and Totally Inappropriate: Why Rogue Ads Are on the Rise
National Post | May 4, 2013
The industry's drive to make ads go viral or become the subject of media coverage often pushes brand into risky places they might not have dared to tread in the past.
MEC Neuro Study of Social TV Interaction
MEC | April 5, 2013
TV viewers that interact with social media while watching TV drives a 9% increase in program engagement. Throughout the program a cumulative increase in engagement reaches 26%.
Multi-Taskers and Cross-Screen Engagement
Research Brief | March 26, 2013
Consumers relate to each device in unique ways; The television is 'The Everyman'; The computer is 'The Sage'; Mobile is 'The Lover'.
We Can't Stop Talking About TV
WSJ | April 25, 2013
TV has infiltrated almost every setting, from dinner parties to the torrent of tweets on Sunday nights. That's when a glut of good shows air, causing twice the amount of TV-related activity on social media than on Mondays, the next busiest night.
Ready to Get More Social With Your TV?
Marketing Magazine | April 12, 2013
Social media is regenerating a whole bunch of interest in reality television and driving people back to watching it all when it goes to air. It drives back the value of a schedule.
Tablets Boost TV Viewing
Warc | March 27, 2013
There's been speculation for years that mainstream uptake of smartphones, laptops and tablets will have a negative impact on television viewing, but this study has found that the four devices actually work well together, resulting in greater overall consumption rather than having a cannibalising effect.
The Future of TV
Mediacom | April 2013
On demand services and TV everywhere have added a level of 'agility' to TV consumption which has enabled the medium to not just keep pace but thrive with viewing on laptops, phones, and tablets ensuring TV has never been more accessible.
Study Reveals Media Pros Have Digital Media Bias
MediaDailyNews | October 5, 2012
Media pros are much more likely to be heavy users of digital media - particularly mobile and social - and spend 53% of their waking day interacting with email v. 20% for the general population. (study)
TV Advertising Biggest Driver of Brand Conversations
BizReport | March 20, 2013
Overall, 72% of brand conversations were found to be driven by paid media.
Ads Worth Spreading 2013
Six Pixels of Separation | March 15, 2013
People love ads that make them laugh, think, cry, grow and more. When it works... it just works. At this past year's TED conference, ten choice spots were chosen.
Admap | April 2013
The setting - place, time mood, shared company - greatly impacts on how the message is received, or not; so understanding the context of media consumption is vital in mazimizing the brand moment.
TV Engagement Heightened By Social Media Interaction
MediaDailyNews | April 5, 2013
Interacting with social media while watching TV drives a 9% increase in program engagement.
Consumers Say Traditional Media Best for Reaching Them
Yahoo! Small Business Advisor | March 15, 2013
Traditional media helps establish brands by legitimizing it as well as having the ability to visually display your brand's personality.
TV Still First Choice for Advertisers
Rapid TV News | March 27, 2013
Television and television advertising are not only surviving but actually thriving in the new media age.
Hashtags Useful to Follow Interests, Brands
Online Media Daily | March 27, 2013
The hashtag as a marketing vehicle came into its own during the most recent Super Bowl with half the ads including one.
TV, Twitter Share a Ratings Relationship
MediaDailyNews | March 20, 2013
A recent Nielsen study confirms there is a statistically significant relationship between Twitter volume and TV audiences.
Who Are the AlphaBoomers? NBCU's Alan Wurtzel Explains
TV Board | March 20, 2013
AlphaBoomers are a valuable subset of adults age 55 to 64 who are likely experiencing a life transition that triggers many more purchasing decisions.
Nielsen Now Tracks (Almost) Everything You Buy
Advertising Age | March 20, 2013
Credit, debit and bank data combined with TV, online viewing - Nielsen is anonymously matching all that data through a third party to members of its ratings panel that will open a world of targeting possibilities.
Want to Shift Ad Dollars Out of TV Into Web Video? Good Luck With That
Advertising Age | March 15, 2013
While much talked about as a media channel, web video still has its share of challenges, especially around scale, content quality, ad load, usage concentration and price. Web video today represents only 2% to 3% of all video viewed.
TV Advertisers Need to Open Their Eyes...And Ears!
Marketing Daily | March 1 2013
Audio cues serve to refocus a TV viewer's attention on both TV shows and commercials when viewers were multitasking.
10 Insights From Studies of Binge Watchers
Variety | March 12, 2013
Binge viewing creates more viewers for TV shows. Forty-eight percent of binge viewers strongly agree that it gets them caught up on a series they missed and makes them excited to watch new episodes when they air.
Why TV Is a Brand's Best Investment
Thinkbox | 2013
TV advertising works better than anything else. It generates the highest absolute volumes of sales and profit whilst also delivering the best ROI.
Is Traditional TV Advertising Still Good Value for Money?
Campaign | February 28, 2013
"All the TV we buy creates profitable incremental growth for clients. It does that either within a short-term or longer-term model. Linear TV is still the only way to deliver high reach using audio and video, and with viewer engagement," says Mike Colling, managing director of Mike Colling & Co.
Real-Time Bidding Not Coming to TV Advertising at Scale Anytime Soon
Online Spin | March 7, 2013
TV media owners maintain scarcity for the spots by tightly controlling who can buy them, and what buyers can and can't do with spots.
WPP: 2012 Was 'Ugly,' This Year Doesn't Look Much Prettier
MediaDailyNews | March 1, 2013
The fragility of the Eurozone, Mideast turmoil, a hard or soft economic landing in BRIC nations, record U.S. debt, and the U.K.'s possible withdrawal from the Eurozone all weigh heavily on marketers' minds.
Inside the Social Response Lab of A&E's 'Duck Dynasty'
Advertising Age | February 28, 2013
With consumers bombarded by a dizzying array of video-entertainment options in these days of Netflix, VOD and iPads, communicating with die-hard aficionados of specific programs and getting them to spread buzz about their favourite is of critical importance to TV networks.
Internet Is TV's Best Friend
Search Engine Watch | February 26, 2013
The modern era of television is a new media that’s more social, more connected, and more portable…and because of this TV is more alive than it’s ever been.
Fox Now App Promoted During TV Shows
MediaDailyNews | February 13, 2013
The mobile app will get on-air and in-show exposure during fox TV shows to build usage.
How Will That Connected TV Future Look?
VidBlog | February 8, 2013
What we are seeing now are signals of change of a connected TV future, but not much change.
The Changing Face of Brand Leadership
Marketing Daily | January 28, 2013
Brand leadership is first and foremost characterized by product and service excellence offered at a fair price for quality.
Nielsen Research Reveals Importance of Mixed Media Approach to Drive Brand Awareness
BizReport | February 14, 2013
Television is an effective driver of awareness with 59% of consumers becoming aware of new products and brands through TV.
Study on Cartoon Watching Reveals Positive Impact on Bonding and Overall Well-being
CNW | February 4, 2013
Eight out of ten Canadian parents report they love watching cartoons with their kids.
TV King, but Online Prince of the Before & After Phase of Viewing
RapidTVNews | January 18, 2013
Sports fans favour TV yet viewers head online with multiple devices around sporting events to get the full fan experience.
How Effective are Twitter Hashtags During TV Commercials?
Mediabistro | February 6, 2013
Brand names used in Twitter hashtags are very effective.
Three Important Processes Behind Effective TV Ads
BizCommunity | January 30, 2013
The best ads grab your attention, are emotional and have a straightforward message that your audience can remember.
Why Netflix Won't Conquer Canada
Canadian Business | February 2, 2013
With limited content Netflix does not have enough value to be seen as a replacement for a TV subscription. Data usage caps and pricey a la carte TV options also deter consumers.
Part One; Part Two; Part Three
What Advertisers Really Pay For
MediaBizBloggers | January 31, 2013
It amounts to one or more of five things: Reach, Precision, Outcomes, Affluence, or Influence.
Content Marketing Lessons from Coca-Cola
The Social Media Hat | January 21, 2013
The folks at Coca-Cola recognize that storytelling (content) through new technology (social media) is affecting how society is communicating.
Video Ads: The Ingredients for an Ad Viewers Want to Watch
BizReport | January 22, 2013
The most effective way to capture attention in a video ad is to evoke surprise first followed up with joy.
5 Social TV Truths
Digiday | January 7, 2013
All media is inherently social, including TV. When we watch TV, we want to share the experience with others. Gone are the days of couch potatoes; social TV has sparked a movement of active and engaged consumers.
For Super Bowl Advertisers, the Biggest Buzz Comes via the Water Cooler
Keller Fay | January 24, 2013
Getting invited into consumer conversation should not be a goal just once a year for Super Bowl advertisers, but for all advertisers, all year long.
Netflix Original Series 'House of Cards' Is Bid to Turn Video Service Into the Next HBO
Huffington Post | January 24, 2013
Original programming is designed to draw in viewers who will then be able to watch entire seasons of new shows at their leisure.
Deloitte Technology Media and Telecom Predictions 2013
Deloitte | January 15, 2013
TV viewers still want the four pillars of subscription TV - live sports, news, reality TV and first-run drama & comedy - generally not available through third-party OTT services.
Why Netflix's Future Is in 'House of Cards'
The Wrap | December 9, 2012
Content is the draw. You do not identify a movie you watch on TV with a channel, but you definitely identify an original series with a channel.
The Rise of the Singleton
Profit | December 3, 2012
Canada has 3.7 million one-person households (28% of all households). Seniors living alone make up half of these. Young people are marrying later or not at all, divorcees the widowed are in less of a hurry to remarry and more adults of all ages are choosing to live on their own.
Facebook Friends Fan Interest in TV Shows, Study Finds
LA Times | December 28. 2012
Social network conversations about a television show can increase viewership.
A la Carte Subscription Bundles a Key to Preventing Cord Cutting
RapidTVNews | January 13, 2013
According to research from the Diffusion Group a la carte TV subscription packages would lessen the impact of cord cutting.
Broadcasters to Take Control of OTT in 2013
RapidTVNews | January 8, 2013
Brand and content are set to emerge as the two aces in the hand for legacy broadcasters' OTT services.