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A New Look at Branded Content
TV Board | July 8, 2010
Branded content interstitials are low-cost, one- to two-minute that audiences cannot skip over. They look like programming because they are programming. Read more...
Is FAB as Important as GRPs?
MediaBizBloggers | July 8, 2010
When we're "farting around" our attention is up for grabs in a very specific way. We're looking for something, anything that might entertain us. And that includes ads. Read more...
Simultaneous Viewing and Surfing Commonplace
Adweek | July 8, 2010
Frequent multitaskers tend to both watch TV and surf during news and sports programming, not their favourite crime procedural. Read more...
Gooooaaaal! Marketing Lessons After The Hype
MediaPostNEWS Marketing | July 13, 2010
Five World Cup lessons to incorporate into your own marketing efforts. Read more...
How to Find a Marketing/Advertising Strategy
MediaBizBloggers | July 7, 2010
The perfect advertising strategy identifies the most compelling thing you can say, owns it and, at the same time, undermines any effort of the competition. Read more...
New Study Reveals 75% Use the Internet and TV Simultaneously
Yahoo! Advertising Blog | July 7, 2010
Of the three quarters of TV/online users 9 in 10 say they use TV & the internet at the same time at least once per week. Read more...
The Eternal Truths Behind The Best New Branding Commercials
Forbes | July 7, 2010
A look at the winners at the International Advertising Festival in Cannes demonstrates that TV branding ads are still alive and kicking. The winning entries serve as proof that the recipe for a well-done TV spot is still the same as ever. Read more...
Hulu's New Pay Service Remind You of Something, Circa 1975?
TVWatch | July 6, 2010
Online subscription services actually follows one of the now-oldest alternative platforms of TV, that got going in the late '70s: pay cable TV networks. Read more...
Official World Cup Sponsors Show Best Effectiveness with TV Ads
RBR/TVBR | July 7, 2010
Official sponsors connected better with World Cup fans. Nielsen data showed that the five primary World Cup TV sponsors (Adidas, AT&T, Budweiser, Hyundai and Sony) generated 55% higher Net Likeability on average compared to commercials from other, non-sponsor World Cup advertisers. Read more...
Half of Internet Users Watch Online Video Every Week
NewTeeVee | June 28, 2010
Online video viewers, for the most part, say their over-the-top video habit is not interfering with their normal TV watching. Seventy-two percent said they watched the same amount of TV despite also watching video online — and another 10% said they watched more TV. Read more...
Here's What Fox, NBC and Hulu are Doing with Increased Online Ad Loads
Video Nuze | June 28, 2010
Increasing ad loads is the right thing to do for broadcasters to monetize their online inventory. Read more...
Content Providers Missing Smartphone, Apps Gravy Train
MediaPostBLOGS | June 25, 2010
Television, film and print gatekeepers cannot avoid the app phenomenon, which is less about the bulk reach they are used to and more about the narrow selection, which pays off in a mobile-dominated world. Read more...
Improving TV's Dead-End Web Linking
RBR/TVBR | June 24, 2010
Content should be sorted by demo usability not by media type. Parenting stories should be right next to the parenting video clips, not banished to the "video" tab. Read more...
Ads for Discounts Resonate Most with Women, Says Unicast Survey
Marketing | June 24, 2010
Ads that resonate most with women are for sales or discount codes (46%), followed by prompts for contest entry (31%), an ad with local information like movie listings (24%) and survey and quizzes (22%). Read more...
Taking a Look at the 12-24, 18-24 Demos' Media Usage
RBR/TVBR | June 16, 2010
Younger demos are less likely to watch traditional television. But much of this is driven by economic necessity and lifestyle choices, and is likely to change as the younger becomes the older generation. Read more...
'Lost' Finale Found Fantastic Brand Recall Numbers
MediaDailyNews | June 1, 2010
"Lost" had a 51% higher brand recall versus the ad messages in the prior week on other broadcast and cable TV shows. This is better than other recent series finales, which got 10% to 30% higher brand recall compared to their airings in other recent programming. Read more...
Strata Survey: Don't Kill the TV Yet
PR Newswire | May 20, 2010
To advertisers, TV still matters. Digital has its limitations in reach and effectiveness and must still be used with traditional media like TV. Read more...
Why Apple Still Doesn't Have a TV Strategy
VideoNuze | June 7, 2010
Apple products thrive within the Apple ecosystem. Breaking into the world of TV content distribution has proven much more difficult. Read more...
Using Appeal to Emotions to Sell Paint
The New York Times | June 7, 2010
In a category where everyone fights over the same features and benefits, a paint company channels the emotional journey a consumer goes through when painting their home. Read more...
The '80/20 Rule' Isn't What it Used to Be
RBR/TVBR | June 6, 2010
The old principle that stated 80% of your business comes from 20% of your customers will change. The future will be marked by a wider array of revenue sources where no single category would represent more than 40 percent of their business. Read more...
Talking Points for Local Direct Clients: It's Only About the Consumer
RBR/TVBR | June 14, 2010
Commercials need to identify and solve consumer problems in language the consumer actually speaks. Read more...
Google TV is a Bigger Deal Than You Think
paidContent.org | June 10, 2010
Google TV will be a persistent interface that resides on your TV, giving you access to search functions (searching linear programming, web video, and even the general web to get IMDB facts or background on the season finale of Glee) any time you’re watching TV, not just when you switch the input. Read more...
CW's Holy Grail: Monetized Streaming TV
TheWrap | June 6, 2010
The deals included the sale of commercials not only for their shows on TV, but also for spots within those same shows when they'll be streamed each week online, exclusively on CWTV.com, 72 hours after broadcast. Read more...
Google's Seven Rules for Building Brands with Word of Mouth
MediaBizBloggers - Ed Keller | June 7, 2010
Strategies to use to generate positive word of mouth: Pose a challenge to the community; Hold a contest; Give a gift; Surprise them; Advertise; Let others tell your story; and use Scarcity. Read more...
Lessons from the Downturn: The New Marketing Rules
brandchannel | June 4, 2010
There is nothing more precious than a brand’s good name. As brands look to rebound from the global recession, here are the new marketing rules. Read more...
Millennials Driven, Not Driving
brandchannel | June 2, 2010
Time has become really valuable to Millennials. So much that they are not as bothered with getting their driver's licence as much a previous generations. Read more...
Ad Delivery: Timing is Still Everything
MediaPost Marketing | May 13, 2010
When it comes to advertising investments, there's magic in optimizing both time and place. Commerce starts with "when" -- meaning when people see your message relative to a buying opportunity. Read more...
NBC Gets Social in Web-based Viewership Push
Reuters | May 13, 2010
"Fan It" initiative will offer prizes to fans of its shows, and encourage them to earn points by using websites Twitter or Facebook to create online buzz for programs such as The Office and Chuck. Read more...
Why Watching TV Online (mostly) Doesn't Help Ratings (for now)
boingboing | May 5, 2010
Online streaming and TV are fundamentally separate businesses that are usually distributed, funded and monetized in different ways. Read the whole story...
Viral Ads That Smell as Good as This Guy
Canadian Business | May 10, 2010
Humour has become the most powerful marketing tool in social media. How to do it right is debatable. Read more...
Taking HVAC Contractors from Cool to Hot for Your Station
RBR/TVBR | May 7, 2010
Heating and air conditioning contractors work on a 30% gross margin of profit and the value of one new customer for one of these contractors is potentially huge as new systems installed can range from $5,000-$10,000. Read more...
7 things people get wrong about the internet and TV
Boingboing.net | May 7, 2010
Even though everyone thought the internet might "Napsterize" TV, so far it hasn't happened. It turns out having TV programming available online leads you to watch more TV on your television. Read more...
Those Emotional Canadians
Canadian Business | May 10, 2010
Companies will find it difficult to build a good reputation if it fails to connect on an emotional level. Read more...
Brands We Trust: On a first-name basis
Canadian Business | May 10, 2010
Brands close to our hearts got there with simple, consistent marketing that emphasizes the same qualities — dependability, diversity, humility and honesty — Canadians often ascribe to themselves. Read more...
7 Ways to Grow Station Web Revenue
TVNewsCheck | April 30, 2010
A short list of effective revenue strategies. Read more...
CNN Marries Content and Commercials to Retain Viewers
Advertising Age | April 19, 2010
Adding content to ad breaks helps viewership. At Walt Disney's ESPN, sports fans are regularly treated to sports news running in tickers at the bottom of the TV screen during ad breaks of programs with news content. Research found that viewers kept their eyes on the advertising 81% of the time. Read more...
Advertisers Want Consumers To Lighten Up
Forbes | April 20, 2010
Companies are rolling out carefree ads that use humor, colorful images and upbeat language to get consumers to lighten up--and open up their wallets. Read more...
Panelists Confident that TV Advertising Does Have a Future
RBR/TVBR | April 14, 2010
Television will benefit in the future by extending brands with hyper-local websites that feature informations which would not have made the local TV newscast, along with other neighbourhood-specific material. Read more...
Five Things Sellers Would Like You to Know
MediaBizBloggers - Walter Sabo | April 14, 2010
Things to ask clients if they're not volunteering the information. Read more...
Is 'Cord-Cutting" a Big Deal or Not?
Video Nuze | April 16, 2010
Cord-cutting isn't going to be happening anytime soon since it is still relatively difficult for users to connect broadband to their TV and the loss of first-run conventional and specialty programming that isn't available online. Read more...
Frequency's Second Chance
The Ephron Letter | April 2010
With media multi-tasking becoming a mainstream reality, audience exposure to an ad is no longer a given. That means it will often take more than a single exposure to reach a consumer with an ad. And that calls for frequency. Read more...
Storytelling for Sustainability
Marketing:green | March 31, 2010
Truth is, you can't win anyone over with a superior argument. You need to connect with them on an emotional level. Stories bring an emotional context to the unfamiliar, enabling us to not only process information, but determine if that information should sway us. Read more...
We still look to TV for those water-cooler moments
The Globe and Mail | April 12, 2010
While there are more content options than ever before, it appears that Canadians are still looking for connections to those water-cooler moments. Social media are increasingly building on the content of these TV events, continuing the coverage and conversation. Read more...
Longer Ad Breaks Coming to CW Shows Online
Marketing | March 29, 2010
The CW intends to run just as much advertising during shows viewed online as it does on TV next season. Read more...
The Nature of Belief and Attachment - 7 principles to make your brand more appealing to women
MediaPostNews Marketing | March 23, 2010
In general, the two genders have different ways of perceiving causality, time, and power. This implies seven principles for making your brand more appealing to women. Read more...
The Benefits of Using Employees in Ads
Brandweek | March 14, 2010
The use of workers to humanize corporate entities has been a time-honoured marketing tradition. But in an era of Web 2.0 transparency, their visibility takes on greater meaning, signalling the higher importance of customer service in the marketing mix. Read more...
Opinion: Print Is Dying ...Really?
Mediaweek | March 28, 2010
Print and television will continue to thrive as long as they continue to deliver what audiences have always wanted: compelling stories and iconic images. Read more...
Television Critic's Notebook: Networks Turn Clock Back to Family Hour
LA Times | March 28, 2010
After years of being dominated by shows about graphic police work, medical procedurals and the sexual antics of friends and colleagues, the television landscape is once again dotted by homesteads, ringing with the sound of multigenerational and mostly non-profane voices. Read more...
Advertising Amid Crisis: Word of Mouth Lessons from the Auto and Financial Services Crises
MediaBizBloggers - Ed Keller | March 24, 2010
Brands that maintained stable levels of advertising fared far better in helping to maintain positive word of mouth and brand advocacy compared to those that "went silent" by cutting back their expenditures in paid media and allowed the public conversation to be driven primarily by what they saw or read in the press. Read more...
Nielsen Issues 2010 TV Upfront Facts
RBR/TVBR | March 26, 2010
The Nielsen Company has prepared a fact sheet to help bring to light where consumers are increasingly placing their attention, covering high-level data on how consumers watch video and relate ad trends. Read more...
Internet Not Going to Kill the TV Star
Financial Post | March 23, 2010
Research indicates Facebook, Twitter, and live blogging have actually fuelled viewer interest in television, encouraging groups of people to comment and participate in a real-time virtual living room with watchers from all over the world. Read more...
Web Video Audience Ok With More Ads, Report
Mediaweek | March 23, 2010
While sites like Hulu typically serve around four minutes of ads for every hour of content served, comScore research found that users would be ok with six to seven minutes of ads. Read more...
Old and New Media Coexisting Nicely, Thank You
The New York Times | March 18, 2010
The pairings of web video and television reflect a school of thought that the old and new media can coexist and perhaps even benefit from each other. Read more..
How to Add Fascination to Advertising Message
thestar.com | March 3, 2010
Seven triggers that can make your company or brand more captivating to others. Read more...
Online TV Viewing for Catch-Up
Research Brief | February 25, 2010
Usage patterns suggest that online video is a replacement of DVR use, or used by those who do not have immediate access to TV. Read more...
'Mad Men' Dolls in a Barbie World, but the Cocktails Must Stay Behind
New York Times | March 9, 2010
The dolls are emblematic of the interplay between entertainment and marketing, which is intensifying. The goal is the additional exposure, to help build “longevity” for the “Mad Men” brand. Read more...
Shaun White, Glee and The Rise of the Anti-Cool
Engage:Teens | March 4, 2010
Shaun White not only because he is an a killer snowboarder, but because he is in many ways as relatable as the free-spirited, pimply kid next door. Read more...
Seven Keys to Building Customer Loyalty--and Company Profits
Fast Company | March 4, 2010
Media Behaviour More Influenced by Life Stage
RBR/TVBR | March 8, 2010
New Nesters value television more than other groups and place a high value on television content coming into the home. Read more...
How to Help "Special Occasion" Clients
RBR/TVBR | March 3, 2010
Florists, candy stores, restaurants, jewellers, hotels, accounting and bookkeeping services and plant nurseries could all benefit from consistent, year-long advertising on your station. All you have to do is give them good reasons for doing so. Read more...
That's Advertainment!
Brandweek | February 28, 2010
Nielsen research confirms that product placements are most effective when paired with a traditional ad. Read more...
The Power of Television
Mercury Media | February 2010
Rather than cannibalize television viewing, emerging video platforms, such as broadband and mobile TV, are complimentary, acting as audience multipliers. Read more...
Vancouver Olympics Coverage is Stimulating Millions of Conversations
MediaBizBloggers - Ed Keller | February 25, 2010
In the current Olympics, two-thirds (65%) of conversations about advertiser brands were positive compared to only 6% negative, a ratio of 11-1 positive to negative, which compares favourably to the norm of 7-1 in other studies Read more...
Viewers Give High Marks to Ads Featuring Olympic Themes
nielsenwire | February 25, 2010
A Nielsen survey asking Olympics viewers about commercials aired during NBC’s primetime Olympic coverage through February 20 shows that six of the 10 most liked ads contained an Olympics theme. Read more...
The Top Ten Things Toyota Needs to Do to Survive as a Brand
MediaBizBloggers - Steve Blacker | February 17, 2010
Read more...
Super Bowl Ads Drove Auto Activity Online
RBR/TVBR | February 12, 2010
Auto manufacturers earned a big boost in website traffic after their high-profile ads that ran in the most recent Super Bowl. Read more...
Hulu's 'Ad Selector' Could Set Web Video Pace
Brandweek | February 4, 2010
According to VivaKi’s research, The Ad Selector on average delivered click-through rates that were 106% higher than pre-roll ads. Plus, online ad-recall scores were 290% higher than pre-rolls. Read more...
Five Reasons Why Time Warner Cable Had to Pay Fox
Jonathan Bokor - MediaBizBloggers | February 9, 2010
Most of the biggest hits in television are built by the unmatched exposure they get on the broadcast networks, and those hits (e.g., American Idol, CSI, etc.) drive the entire television ecosystem. Read more...
Online Video Ads Can Boost Page Value
NetNewsCheck | February 9, 2010
Online video provides engaging content and increases the amount of time people spend on a page, which lifts the value for related advertisers as well as that of the entire page. Read more...
Olympics 2010: NBC Slows Streaming to a Trickle in Vancouver
Broadcasting & Cable | February 8, 2010
NBC is taking a step back with regards to live web streaming. The broadcaster will show only curling and hockey live online, with all the other events airing either live on television or held for primetime or late night. Read more...
Super Bowl Sunday -What Drives Word of Mouth Success for Advertisers?
MediaBizBloggers | February 4, 2010
Does the Super Bowl really generate substantially more word of mouth for advertisers? The answer is a clear 'Yes,' and for strong performing ads the word of mouth lift is very substantial. Read more...
Social Media - What Can Cable Do?
Cable360 | February 2, 2010
Companies need to become more like Facebook, and consider how they can use their products to help people become better friends or meet new people. That is how you build engagement through and with your brand, product or offering. Read more...
The Fluid Nature Of Gen Y's Media Habits
MediaPost's Engage:GenY | January 22, 2010
Media habits change as people move through different life stages, and these changes impact how people choose to interact with brands. Read more...
Looking for Profit in the Recovery
TVNewsCheck | January 25, 2010
One strategy stations are using going forward is reaching out to far more advertisers than when the economy was strong and many advertisers couldn't afford TV. Read more...
Become One of the All-Too-Few Brands that Matter
brandchannel | January 15, 2010
Today's successful brands must: Be disruptive and creative, generate excitement, entertain, engage, and add convenience to consumers' lives. Read more...
Social Marketing: A Staggeringly Foolish Plan
MediaPostBlogs Media | January 06, 2010 "The Consumer: A Staggeringly Foolish Plan"
YouTube's function is more database than it is entertainment destination. We're going there with purpose rather than to graze on fun. We're on a mission. We're not just browsing. Read more...
Longform Ads Pull in Revenue but Raise Ethics Questions
TVWeek | January 21, 2010
Paid advertising segments with the look and feel of a real news-talk show is one strategy a San Francisco station is using drive traffic to local retailers' businesses. Read more...
Super Bowl's Ads More Exciting Than the Game?
Adweek | January 20, 2010
The Super Bowl is an ideal advertising vehicle with so many viewing "waiting for the pitch" from advertisers. General recall of ads airing in the 1st quarter has averaged 69% over the last three games. Read more...
TiVo Charts Hit Ads On DVRs: Electronics Are King
MediaDailyNews | January 8, 2010
Among users of DVRs, when Best Buy ran ads in the "A" position of a pod they had an overwhelming three to four times less fast-forwarding other advertisers with spots in the first position. Read more...
5 Marketing Principles Brands Should Embrace in 2010
Adweek | January 13, 2010
A brand that generates little or no conversations will be killed by one that does. In a world where it's more important what people say about your brand than what brands say about themselves, give people something to talk about. Read more...
TV Still Leads a Changing Viewing World
TVNewsCheck | January 8, 2010
Live, linear TV viewing is up 23% from third-quarter 2008, and at least some of that increase may have been spurred by all the exposure TV shows are getting on the internet. Read more...
Innovating for Growth in an Economic Downturn
Ipsos-ideas | 2009
Within consumer packaged goods, more consumers are likely to be seeking out newly introduced products than shying away from them. Read more...
Playing the Game: Why Sports marketing Scores Points for Brands
MediaBizBloggers | January 7, 2010
Sports fans are key consumers for brands to target: They are considerably more likely to start conversations with other people about brands and influence their decisions regarding those brands. Read more...
TV's Car Ride Will Be Smoother In 2010
TVNewsCheck | December 22, 2010
TV will continue to hold its place as a vital component of auto marketing plans. The big change is that instead of driving consumers to showroom floors. TV's job is to drive them to manufacturer and dealer websites. Read more...
Using Longform to Solve Ad Shortfalls
TVNewsCheck | December 14, 2009
Local broadcasters are developing clever branded entertainment, or product integration, initiatives to help local clients drive revenue to their bottom line. Read more...
2010: The Year of Branding Love
brandchannel | December 31, 2209
When it comes to branding campaigns, love is everywhere these days, and it's likely to be a promotional keyword in 2010. Read more...
Canadian Networks Enjoy Portable People Meter Pop
Marketing | December 21, 2009
Network television has bounced back with a flurry of fall hits and rebounding ratings. New shows such as Glee, Battle of the Blades, NCIS: Los Angeles and V have boosted the bottom line at CBC, Global and CTV. Read more...
Big Screen, Smart Screen, Small Screen
nielsenwire | December 15, 2009
Rather than replacing TV with the internet or a mobile device, viewers are just consuming more--often simultaneously. Read more...
The Power of Video in Business Marketing
ManageSmarter | December 7, 2009
Every day, thousands of companies are upgrading their websites and marketing campaigns and incorporating video to show their unique culture, fun manufacturing processes and ways to serve the customer. Read more...
Three Screen Report: TV Remains Strong as DVR and Online Video Show Most Growth
nielsenwire | December 7, 2009
Without a doubt, consumers of all ages spend the majority of their video time (nearly 99%) in front of the television. Read more...
Firm: Ads That Strike Emotional Chords Work Best
MediaPost Marketing Daily | December 2, 2009
Boston-based neuroscience firm Innerscope confirms that TV ads with high engagement scores perform better than commercials that do not connect well on an emotional level. Read more...
Advertising and marketing insights archive
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