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Media Behaviour More Influenced by Life Stage
RBR/TVBR | March 8, 2010
New Nesters value television more than other groups and place a high value on television content coming into the home. Read more...
How to Help "Special Occasion" Clients
RBR/TVBR | March 3, 2010
Florists, candy stores, restaurants, jewellers, hotels, accounting and bookkeeping services and plant nurseries could all benefit from consistent, year-long advertising on your station. All you have to do is give them good reasons for doing so. Read more...
That's Advertainment!
Brandweek | February 28, 2010
Nielsen research confirms that product placements are most effective when paired with a traditional ad. Read more...
The Power of Television
Mercury Media | February 2010
Rather than cannibalize television viewing, emerging video platforms, such as broadband and mobile TV, are complimentary, acting as audience multipliers. Read more...
Vancouver Olympics Coverage is Stimulating Millions of Conversations
MediaBizBloggers - Ed Keller | February 25, 2010
In the current Olympics, two-thirds (65%) of conversations about advertiser brands were positive compared to only 6% negative, a ratio of 11-1 positive to negative, which compares favourably to the norm of 7-1 in other studies Read more...
Viewers Give High Marks to Ads Featuring Olympic Themes
nielsenwire | February 25, 2010
A Nielsen survey asking Olympics viewers about commercials aired during NBC’s primetime Olympic coverage through February 20 shows that six of the 10 most liked ads contained an Olympics theme. Read more...
The Top Ten Things Toyota Needs to Do to Survive as a Brand
MediaBizBloggers - Steve Blacker | February 17, 2010
Read more...
Super Bowl Ads Drove Auto Activity Online
RBR/TVBR | February 12, 2010
Auto manufacturers earned a big boost in website traffic after their high-profile ads that ran in the most recent Super Bowl. Read more...
Hulu's 'Ad Selector' Could Set Web Video Pace
Brandweek | February 4, 2010
According to VivaKi’s research, The Ad Selector on average delivered click-through rates that were 106% higher than pre-roll ads. Plus, online ad-recall scores were 290% higher than pre-rolls. Read more...
Five Reasons Why Time Warner Cable Had to Pay Fox
Jonathan Bokor - MediaBizBloggers | February 9, 2010
Most of the biggest hits in television are built by the unmatched exposure they get on the broadcast networks, and those hits (e.g., American Idol, CSI, etc.) drive the entire television ecosystem. Read more...
Online Video Ads Can Boost Page Value
NetNewsCheck | February 9, 2010
Online video provides engaging content and increases the amount of time people spend on a page, which lifts the value for related advertisers as well as that of the entire page. Read more...
Olympics 2010: NBC Slows Streaming to a Trickle in Vancouver
Broadcasting & Cable | February 8, 2010
NBC is taking a step back with regards to live web streaming. The broadcaster will show only curling and hockey live online, with all the other events airing either live on television or held for primetime or late night. Read more...
Super Bowl Sunday -What Drives Word of Mouth Success for Advertisers?
MediaBizBloggers | February 4, 2010
Does the Super Bowl really generate substantially more word of mouth for advertisers? The answer is a clear 'Yes,' and for strong performing ads the word of mouth lift is very substantial. Read more...
Social Media - What Can Cable Do?
Cable360 | February 2, 2010
Companies need to become more like Facebook, and consider how they can use their products to help people become better friends or meet new people. That is how you build engagement through and with your brand, product or offering. Read more...
The Fluid Nature Of Gen Y's Media Habits
MediaPost's Engage:GenY | January 22, 2010
Media habits change as people move through different life stages, and these changes impact how people choose to interact with brands. Read more...
Looking for Profit in the Recovery
TVNewsCheck | January 25, 2010
One strategy stations are using going forward is reaching out to far more advertisers than when the economy was strong and many advertisers couldn't afford TV. Read more...
Become One of the All-Too-Few Brands that Matter
brandchannel | January 15, 2010
Today's successful brands must: Be disruptive and creative, generate excitement, entertain, engage, and add convenience to consumers' lives. Read more...
Social Marketing: A Staggeringly Foolish Plan
MediaPostBlogs Media | January 06, 2010 "The Consumer: A Staggeringly Foolish Plan"
YouTube's function is more database than it is entertainment destination. We're going there with purpose rather than to graze on fun. We're on a mission. We're not just browsing. Read more...
Longform Ads Pull in Revenue but Raise Ethics Questions
TVWeek | January 21, 2010
Paid advertising segments with the look and feel of a real news-talk show is one strategy a San Francisco station is using drive traffic to local retailers' businesses. Read more...
Super Bowl's Ads More Exciting Than the Game?
Adweek | January 20, 2010
The Super Bowl is an ideal advertising vehicle with so many viewing "waiting for the pitch" from advertisers. General recall of ads airing in the 1st quarter has averaged 69% over the last three games. Read more...
TiVo Charts Hit Ads On DVRs: Electronics Are King
MediaDailyNews | January 8, 2010
Among users of DVRs, when Best Buy ran ads in the "A" position of a pod they had an overwhelming three to four times less fast-forwarding other advertisers with spots in the first position. Read more...
5 Marketing Principles Brands Should Embrace in 2010
Adweek | January 13, 2010
A brand that generates little or no conversations will be killed by one that does. In a world where it's more important what people say about your brand than what brands say about themselves, give people something to talk about. Read more...
TV Still Leads a Changing Viewing World
TVNewsCheck | January 8, 2010
Live, linear TV viewing is up 23% from third-quarter 2008, and at least some of that increase may have been spurred by all the exposure TV shows are getting on the internet. Read more...
Innovating for Growth in an Economic Downturn
Ipsos-ideas | 2009
Within consumer packaged goods, more consumers are likely to be seeking out newly introduced products than shying away from them. Read more...
Playing the Game: Why Sports marketing Scores Points for Brands
MediaBizBloggers | January 7, 2010
Sports fans are key consumers for brands to target: They are considerably more likely to start conversations with other people about brands and influence their decisions regarding those brands. Read more...
TV's Car Ride Will Be Smoother In 2010
TVNewsCheck | December 22, 2010
TV will continue to hold its place as a vital component of auto marketing plans. The big change is that instead of driving consumers to showroom floors. TV's job is to drive them to manufacturer and dealer websites. Read more...
Using Longform to Solve Ad Shortfalls
TVNewsCheck | December 14, 2009
Local broadcasters are developing clever branded entertainment, or product integration, initiatives to help local clients drive revenue to their bottom line. Read more...
2010: The Year of Branding Love
brandchannel | December 31, 2209
When it comes to branding campaigns, love is everywhere these days, and it's likely to be a promotional keyword in 2010. Read more...
Canadian Networks Enjoy Portable People Meter Pop
Marketing | December 21, 2009
Network television has bounced back with a flurry of fall hits and rebounding ratings. New shows such as Glee, Battle of the Blades, NCIS: Los Angeles and V have boosted the bottom line at CBC, Global and CTV. Read more...
Big Screen, Smart Screen, Small Screen
nielsenwire | December 15, 2009
Rather than replacing TV with the internet or a mobile device, viewers are just consuming more--often simultaneously. Read more...
The Power of Video in Business Marketing
ManageSmarter | December 7, 2009
Every day, thousands of companies are upgrading their websites and marketing campaigns and incorporating video to show their unique culture, fun manufacturing processes and ways to serve the customer. Read more...
Three Screen Report: TV Remains Strong as DVR and Online Video Show Most Growth
nielsenwire | December 7, 2009
Without a doubt, consumers of all ages spend the majority of their video time (nearly 99%) in front of the television. Read more...
Firm: Ads That Strike Emotional Chords Work Best
MediaPost Marketing Daily | December 2, 2009
Boston-based neuroscience firm Innerscope confirms that TV ads with high engagement scores perform better than commercials that do not connect well on an emotional level. Read more...
Advertising and marketing insights archive
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