Year after year Canadians report that they perceive advertising delivered by linear Television to more powerful, effective and engaging than advertising carried by any other major medium.
In a telephone survey conducted by BBM Analytics, Canadians were polled on their attitudes toward the advertising they see and hear. The attitudinal measures in the BBM Analytics survey rank consumer perception of the advertising carried by all major media according to which medium they feel carries advertising which is the most:
Also included on each file is a ranking of media which people cite as their "main source" for News.
Click here to access 2011 rankings for cross-media Reach & Time Spent as reported by the BBM Analytics RTS Spring 2011 survey.
PowerPoint files:
National
Regional
Adults
18+ 18-34 18-49 25-49 25-54 35-49 35-54 50+ 55+ 60+
Males
Females
English
French
Adults 18+
Atlantic Quebec Quebec Fre Ontario Man/Sask Alberta B.C.
Methodology
Data Tables:
BBM Analytics OmniVU May 2011 - Attitudes
Past Reports:
Attitudinal Survey 2010
Attitudinal Survey 2009
Attitudinal Survey 2008