Media Reach, Time Spent and Attitudes 2010

The research contained on this page details the average reach and time spent by demographic group for all major media, and the perceived effectiveness of the advertising carried by all major media (attitudes).

The "Reach & Time Spent" data has been extracted from the latest Spring BBM Analytics RTS database, while the "Attitudes" data has been gathered using the OmniVU telephone survey conducted by BBM Analytics.

The "Attitudes" measured in the OmniVu survey rank perception of the advertising carried by all major media according which media consumers feel carry advertising which is the most:

• Influential
• Authoritative
• Powerful
• Effective
• Persuasive
• Engaging
• Relevant

Also included on each file are the media which people cite as their "main source" for News and for Local Weather/Traffic/Sports.

PowerPoint files:

Methodology

Data Tables:

RTS - Reach & Time Spent

BBM Analytics OmniVU May 2010 - Attitudes

Past Reports:

Media Reach, Time Spent & Attitudes 2009