Media Reach, Time Spent and Attitudes 2009

The research contained on this page details the average reach and time spent by demographic group for all major media,  and the perceived effectiveness of the advertising carried by all major media (attitudes).

The "Reach & Time Spent" data has been extracted from the latest Spring BBM Analytics RTS database, while the "Attitudes" data is based on custom research conducted by Angus Reid Strategies.

The "Attitudes" measured in the Angus Reid survey rank perception of the advertising carried by all major media according which media consumers feel carry advertising which is the most:

  • Influential
  • Authoritative
  • Powerful
  • Effective
  • Persuasive
  • Engaging
  • Relevant 

PowerPoint files:

National

Regional

Adults

18+
18-34
18-49
25-49
25-54
35-49
35-54
50+
55+
60+

Males

18+
18-34
18-49
25-49
25-54
35-49
35-54
50+
55+
60+

Females

18+
18-34
18-49
25-49
25-54
35-49
35-54
50+
55+
60+

English

18+
18-34
18-49
25-49
25-54
35-49
35-54
50+
55+
60+

French

18+
18-34
18-49
25-49
25-54
35-49
35-54
50+
55+
60+

Adults 18+

Atlantic
Quebec
Quebec Fre
Ontario
Man/Sask
Alberta
B.C.

Data Tables:

RTS - Reach & Time Spent

RTS - Coding

Angus Reid Strategies - Attitudes

Methodology:

Angus Reid Strategies Omnibus

Past Reports:

 

Media Reach, Time Spent & Attitudes 2008

Originally Posted: 5/28/2009 8:38:29 AM
Last Updated: 3/19/2013 3:04:34 PM