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The research contained on this page details the average reach and time spent by demographic group for all major media, and the perceived effectiveness of the advertising carried by all major media (attitudes).
The "Reach & Time Spent" data has been extracted from the latest Spring BBM Analytics RTS database, while the "Attitudes" data is based on custom research conducted by Angus Reid Strategies.
The "Attitudes" measured in the Angus Reid survey rank perception of the advertising carried by all major media according which media consumers feel carry advertising which is the most:
- Influential
- Authoritative
- Powerful
- Effective
- Persuasive
- Engaging
- Relevant
PowerPoint files:
Data Tables:
RTS - Reach & Time Spent
RTS - Coding
Angus Reid Strategies - Attitudes
Methodology:
Angus Reid Strategies Omnibus
Past Reports:
Media Reach, Time Spent & Attitudes 2008
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