PPM Audience Data

Portable People Meters (PPMs) launched nationally on August 31, 2009 by Numeris are the current system in place for measuring national television audiences.

PPM is a passive measurement system in which panel members carry the device (the size of a pager) throughout the day and then return it to its docking station when they go to bed. The unit does all the work as it "listens" for any encoded television signal which is audible to the wearer and then sends the recorded data to Numeris each night.

Below are rolling 52-week statistics from PPM. The figures are updated weekly and show average weekly reach and time spent with television over the latest 52-week period (based on confirmed/complete weeks). Prior year data can be found at the bottom of the page for comparison.

The Live versus Playback figures are particularly important to advertiser concerns over time-shifting and the use of PVR's to skip television commercials. Viewers only have the ability to skip commercials while they are viewing television in playback mode on their PVR's. Taking into account the current level of PVR penetration in Canada, and the fact that 92% of all television viewed in Canada is viewed Live, the potential that a commercial aired today will be skipped is quite low.

Click here for audience data broken down by region, market, and segment.

Click here for a list of the weekly top 30 programs reported by Numeris.

Audience data provided by Numeris. Data generated using Infosys+TV. For more information, please contact BBM Analytics at 416-445-9800.

Television Viewing Statistics
Latest 52-week period ending July 5'15


Reach & Time Spent (Reach & Time Spent Comparisons)

Demographic Average
Weekly Per
Capita Hours
Average
Weekly
Reach %
Average
Daily
Reach %
Persons 2+ 26.6 97.7 88.7
Kids 2-11 20.5 96.4 84.6
Teens 12-17 18.5 96.6 83.9
A18+ 28.1 98.0 89.6
A18-24 18.4 96.8 82.4
A18-34 19.2 96.4 82.9
A18-49 21.0 97.2 85.7
A25-54 23.2 97.6 87.6
A55+ 38.3 99.1 94.9
Source:

Numeris InfoSys TV PPM; M-Su 2a-2a; National; Total TV;
July 7'14 - July 5'15 (complete weeks)


Live vs. Playback Viewing (Time Shifting Chart)

Demographic % Live TV % Playback
Persons 2+ 92.3 7.7
Kids 2-11 91.9 8.1
Teens 12-17 91.5 8.5
A18+ 92.4 7.6
A18-24 91.1 8.9
A18-34 90.7 9.3
A18-49 90.3 9.7
A25-54 90.4 9.6
A55+ 94.3 5.7
Source:

Numeris Canada InfoSys TV PPM; M-Su 2a-2a; National; Total TV;
July 7'14 - July 5'15 (complete weeks)


In-Home vs. Out-of-Home Viewing

Demographic % In-Home % Out-of-Home
Persons 2+ 93.7 6.3
Kids 2-11 91.8 8.2
Teens 12-17 92.0 8.0
A18+ 94.0 6.0
A18-24 90.9 9.1
A18-34 91.3 8.7
A18-49 92.1 7.9
A25-54 92.9 7.1
A55+ 95.4 4.6
Source:

Numeris InfoSys TV PPM; M-Su 2a-2a; National; Total TV;
July 7'14 - July 5'15 (complete weeks)



National Viewing Trends by Demographic Group
Broadcast Year - Average Weekly Hours Per Capita

2004/05 - 2008/09 measured by People Meters (Set Top Boxes)
2009/10 and onward measured by PPM (Portable People Meters)

2013/14 Broadcast Year

PPM 2013/14

Demographic Average
Weekly Per
Capita Hours
Average
Weekly
Reach %
Average
Daily
Reach %
Persons 2+ 26.9 98.0 90.0
Kids 2-11 20.0 96.9 85.9
Teens 12-17 19.4 97.3 86.7
A18+ 28.4 98.2 90.8
A18-24 19.7 97.2 84.9
A18-34 19.9 96.7 84.7
A18-49 21.6 97.4 87.2
A25-54 23.6 97.8 89.0
A55+ 38.5 99.1 95.5
Source: Numeris InfoSys TV; M-Su 2a-2a; National; Total TV

PPM 2013/14 - Live vs. Playback Viewing Hours

Demographic % Live TV % Playback
Persons 2+ 92.9 7.1
Kids 2-11 92.5 7.5
Teens 12-17 92.5 7.5
A18+ 93.0 7.0
A18-24 93.1 6.9
A18-34 91.4 8.6
A18-49 91.0 9.0
A25-54 90.9 9.1
A55+ 94.8 5.2
Source: Numeris InfoSys TV; M-Su 2a-2a; National; Total TV

PPM 2013/14 - In-Home vs. Out-of-Home Viewing Hours

Demographic % In-Home % Out-of-Home
Persons 2+ 91.8 8.2
Kids 2-11 90.8 9.2
Teens 12-17 91.1 8.9
A18+ 91.9 8.1
A18-24 89.1 10.9
A18-34 89.5 10.5
A18-49 90.5 9.5
A25-54 91.2 8.8
A55+ 93.1 6.9
Source: Numeris InfoSys TV; M-Su 2a-2a; National; Total TV


2012/13 Broadcast Year

PPM 2012/13

Demographic Average
Weekly Per
Capita Hours
Average
Weekly
Reach %
Average
Daily
Reach %
Persons 2+ 27.3 97.9 90.7
Kids 2-11 20.9 96.8 87.2
Teens 12-17 20.4 97.2 87.7
A18+ 28.8 98.2 91.4
A18-24 21.8 97.1 85.5
A18-34 21.3 96.8 85.9
A18-49 22.7 97.5 88.3
A25-54 24.1 97.9 89.9
A55+ 38.2 99 95.6
Source: Numeris InfoSys TV; M-Su 2a-2a; National; Total TV

PPM 2012/13 - Live vs. Playback Viewing Hours

Demographic % Live TV % Playback
Persons 2+ 93.8 6.2
Kids 2-11 94.2 5.8
Teens 12-17 93.6 6.4
A18+ 93.8 6.2
A18-24 94.4 5.6
A18-34 92.5 7.5
A18-49 92.4 7.6
A25-54 92.2 7.8
A55+ 95.2 4.8
Source: Numeris InfoSys TV; M-Su 2a-2a; National; Total TV

PPM 2012/13 - In-Home vs. Out-of-Home Viewing Hours

Demographic % In-Home % Out-of-Home
Persons 2+ 89.4 10.6
Kids 2-11 90.2 9.8
Teens 12-17 87.5 12.5
A18+ 89.5 10.5
A18-24 88.3 11.7
A18-34 88.1 11.9
A18-49 88.8 11.2
A25-54 88.9 11.1
A55+ 90.3 9.7
Source: Numeris InfoSys TV; M-Su 2a-2a; National; Total TV


2011/12 Broadcast Year

PPM 2011/12

Demographic Average
Weekly Per
Capita Hours
Average
Weekly
Reach %
Average
Daily
Reach %
Persons 2+ 27.7 98.1 91.2
Kids 2-11 21.6 97.2 88.4
Teens 12-17 22.0 97.1 87.9
A18+ 29.0 98.3 91.9
A18-24 22.5 98.1 87.8
A18-34 22.2 97.5 87.9
A18-49 23.2 97.7 89.2
A25-54 24.5 97.9 90.3
A55+ 38.4 99.1 95.8
Source: Numeris InfoSys TV; M-Su 2a-2a; National; Total TV

PPM 2011/12 - Live vs. Playback Viewing Hours

Demographic % Live TV % Playback
Persons 2+ 95.0 5.0
Kids 2-11 95.5 4.5
Teens 12-17 95.3 4.7
A18+ 94.9 5.1
A18-24 95.1 4.9
A18-34 93.8 6.2
A18-49 93.8 6.2
A25-54 93.7 6.3
A55+ 96.0 4.0
Source: Numeris InfoSys TV; M-Su 2a-2a; National; Total TV

PPM 2011/12 - In-Home vs. Out-of-Home Viewing Hours

Demographic % In-Home % Out-of-Home
Persons 2+ 87.3 12.7
Kids 2-11 88.1 11.9
Teens 12-17 86.3 13.7
A18+ 87.3 12.7
A18-24 86.0 14.0
A18-34 86.1 13.9
A18-49 86.5 13.5
A25-54 86.7 13.3
A55+ 88.1 11.9
Source: Numeris InfoSys TV; M-Su 2a-2a; National; Total TV


2010/11 Broadcast Year

PPM 2010/11

Demographic Average Weekly
Per Capita
Hours
Average
Weekly
Reach %
Average
Daily
Reach %
Persons 2+ 28.1 98.6 92.2
Kids 2-11 22.3 98.2 90.2
Teens 12-17 22.1 98.4 90.0
A18+ 29.4 98.6 92.7
A18-24 23.2 98.0 88.6
A18-34 22.4 97.5 88.3
A18-49 23.7 98.1 90.2
A25-54 25.0 98.3 91.4
A55+ 38.8 99.4 96.2
Source: Numeris InfoSys TV; M-Su 2a-2a; National; Total TV;

PPM 2010/11 - Live vs. Playback Viewing Hours

Demographic % Live TV % Playback
Persons 2+ 96.2 3.8
Kids 2-11 96.7 3.3
Teens 12-17 96.8 3.2
A18+ 96.1 3.9
A18-24 96.1 3.9
A18-34 95.3 4.7
A18-49 95.2 4.8
A25-54 95.2 4.8
A55+ 97.0 3.0
Source: Numeris InfoSys TV; M-Su 2a-2a; National; Total TV;

PPM 2010/11 - In-Home vs. Out-of-Home Viewing Hours

Demographic % In-Home % Out-of-Home
Persons 2+ 86.8 13.2
Kids 2-11 87.0 13.0
Teens 12-17 85.2 14.8
A18+ 86.9 13.1
A18-24 83.9 16.1
A18-34 85.1 14.9
A18-49 85.5 14.5
A25-54 86.1 13.9
A55+ 88.4 11.6
Source: Numeris InfoSys TV; M-Su 2a-2a; National; Total TV;


2009/10 Broadcast Year

PPM 2009/10

Demographic Average
Weekly Per
Capita Hours
Average
Weekly
Reach %
Average
Daily
Reach %
Persons 2+ 27.7 98.9 93.4
Kids 2-11 22.0 98.4 91.2
Teens 12-17 22.7 98.5 91.5
A18+ 28.9 99.0 93.9
A18-24 24.6 98.5 90.9
A18-34 23.2 98.5 91.0
A18-49 24.0 98.7 92.1
A25-54 24.8 98.9 92.9
A55+ 37.3 99.4 96.5
Source: Numeris InfoSys TV; M-Su 2a-2a; National; Total TV;

PPM 2009/10 - Live vs. Playback Viewing Hours

Demographic % Live TV % Playback
Persons 2+ 97.0 3.0
Kids 2-11 97.3 2.7
Teens 12-17 97.5 2.5
A18+ 96.9 3.1
A18-24 97.2 2.8
A18-34 96.3 3.7
A18-49 96.3 3.7
A25-54 96.2 3.8
A55+ 97.6 2.4
Source: Numeris InfoSys TV; M-Su 2a-2a; National; Total TV;

PPM 2009/10 - In-Home vs. Out-of-Home Viewing Hours

Demographic % In-Home % Out-of-Home
Persons 2+ 86.6 13.4
Kids 2-11 86.7 13.3
Teens 12-17 85.2 14.8
A18+ 86.7 13.3
A18-24 83.0 17.0
A18-34 85.0 15.0
A18-49 85.6 14.4
A25-54 86.5 13.5
A55+ 87.8 12.2
Source: Numeris InfoSys TV; M-Su 2a-2a; National; Total TV;

Originally Posted: 9/13/2010 1:19:10 PM
Last Updated: 7/15/2015 10:50:19 AM