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Canadian Kid Shows Get New Licensing Push
Media in Canada | September 11, 2009
Children's entertainment producers and distributors DHX Media announced this week it is launching its own licensing arm, DHX Licensing.
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DirecTV Blitzes NFL Fans With Sunday Opener Ads
AdWeek | September 11, 2009
On Fox Sept. 13, the satellite TV service will premiere six new, nontraditional, 60-second commercials featuring actor/comedian Tom Arnold touting the different features of its service during Fox"s National Football League telecasts.
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New Gadget Could Boost Sports Ratings
Toronto Star | September 11, 2009
It's early in the game, but a change in how television ratings are gathered may well confirm a long-held belief in sports marketing circles: Live sports is the biggest attraction on all of TV.
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Three Screen Report: Media Consumption and Multi-tasking Continue to Increase
Center for Media Research/Nielsen | September 11, 2009
Americans are increasing their overall media consumption, and media multi-tasking is part of the equation, while the average American's TV consumption remains at an all-time high (141 hours per month) compared to the same time frame last year.
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Canadian Company Brings 3D HD to Consumer TVs
Mediacaster | September 11, 2009
Bluestreak Technology will see its MachBlue platform integrated into digital TVs in North America, combining web-based applications with HD video.
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31.8 Million Watch Obama Healthcare Address
Broadcasting & Cable | September 11, 2009
President Obama's healthcare-focused address to Congress attracted 31.8 million viewers across the broadcast and cable networks, according to Nielsen.
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Jameson Adds Some Blarney to the Facts
The reasons distillers want to advertise on TV are the same as for other marketers, principally to generate greater awareness of products.
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Spot TV To Rise 3.6%-6.1% in 2010
TVNewsCheck| September 10, 2009
Total spot TV revenues in 2010 would rise between 3.6 percent to 6.1 percent in comparison with this year's revenues, with local spot revenue rising between 1.0% to 3.0% and national spot increasing by 6% to 12%.
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Cable Nets to Post 4.4% Gain in '09
AdWeek | September 10, 2009
Despite a challenging advertising market, cable networks will post 4.4 percent revenue growth in 2009, hauling in some $44 billion in ad sales and affiliate dollars, per a new SNL Kagan study.
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CASSIES Earn Record Entries
Media in Canada | September 09, 2009
The awards program received 177 entries, up 34% from last year. Part of the success can be attributed to the introduction of a new category, "Success Despite the Recession," that proved to be quite popular, said spokesperson Joanne Ingrassia.
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Nielsen Measures TV Everywhere, Could Produce Single Rating
MediaPost Daily News | September 09, 2009
As programmers and cable operators experiment with the "TV Everywhere" concept for online video, Nielsen is preparing to measure the Internet viewing and fuse the results with its national TV ratings.
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Online Video Chiefs Embrace Ad Model
TVNewsCheck| September 09, 2009
Future investment in quality online video will depend on selling advertising at higher ad rates plus more consumer purchases.
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More Consumers Watch TV Online; Hulu Rising
RBR/TVBR.com | September 08, 2009
Nearly 80% of consumers log on daily for entertainment. In fact, entertainment is cited as one of the most important Internet activities, behind only personal communication and work-related activities.
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Marketers Seek To Score In Tough Times By Playing At The U.S. Open
Forbes | September 08, 2009
The U.S. Open is such fertile ground for upscale brands like Lexus, Olympus, IBM and JPMorgan Chase that they're doing everything possible to get folks in the stands and at home to take notice by covering every inch of stadium space, including the nets, with logos and Twitter addresses.
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Nielsen: Web TV Audience Metric in Works
AdWeek | September 08, 2009
Nielsen sought to reassure its clients Tuesday that it was laying the groundwork to measure the viewing of cable and TV programs available on the Internet and include that data as part of Nielsen's TV ratings.
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Canucks Want TV Everywhere, Says Study
Media in Canada | September 08, 2009
A new study finds nearly seven out of 10 Canadian TV viewers want to be able to access their cable channels on the web or mobile.
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New Data Shows Ad Market on Rebound
Marketing Australia | September 07, 2009
Standard Media Index (SMI) data indicates Australia’s advertising market may be recovering..."If sustained into September, it could suggest the end of the worst advertising downturn in living memory," says SMI publisher Jane Schulze.
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TV Nets Notice Uptick in "Just In Time" Ad Buying
AdAge | September 07, 2009
TV networks have placed a big bet that demand for ad time will increase as the ailing economy limps toward something resembling recovery. And early indications are that some marketers are starting to spend again.
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How couch potatoes watch TV could hold clues for advertisers
boston.com | September 06, 2009
Advertisers really want to see you sweat. Or smile. Or bat an eyelash. Or anything, it seems, that might demonstrate a new commercial or program has enough of an effect on you to prompt a physical reaction.
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CTV grows on demand with Rogers
Marketing Magazine | September 04, 2009
There’s a real upside for CTV to get involved in this kind of platform,” Mike Cosentino said. “We believe we can re-engage viewers that have missed an episode and bring them back to the conventional broadcast.”
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Survey: 33% of Advertisers See Uptick In '09 Spending
MediaDailyNews | September 04, 2009
Bucking conventional wisdom, a new survey of small and mid-sized advertisers from a media buying agency found that 33% of respondents said they expect to increase their ad spending compared to 2008.
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