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U.S. Net Advertising Volume (NAV)
U.S. Net Advertising Revenue by Medium - $US millions
 
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010

TV

43536

47744

48943

53462

54782

56923

57144

57224

51157

57400

share

25.8%

27.7%

27.7%

28.3%

27.9%

27.8%

27.8%

29.4%

31.3%

33.7%

Dailies

44305

44102

44939

46703

47407

46601

42209

34740

24821

22795

share

26.3%

25.6%

25.4%

24.7%

24.1%

22.7%

20.5%

17.9%

15.2%

13.4%

Magazine

17789

17212

17112

17961

19351

20373

20975

19533

15554

15623

share

10.6%

10%

9.7%

9.5%

9.8%

9.9%

10.2%

10.1%

9.5%

9.2%

Radio

18421

19489

19688

20107

20179

20209

19702

17756

14303

14992

share

10.9%

11.3%

11.1%

10.6%

10.3%

9.9%

9.6%

9.1%

8.8%

8.8%

Outdoor

5193

5232

5504

5834

6301

6805

7283

6991

5901

6143

share

3.1%

3%

3.1%

3.1%

3.2%

3.3%

3.5%

3.6%

3.6%

3.6%

DM

19734

20231

21210

22559

23085

24478

24890

23459

19853

20604

share

11.7%

11.7%

12%

11.9%

11.7%

11.9%

12.1%

12.1%

12.2%

12.1%

Directories

12374

12265

12189

12689

13021

12619

12435

11177

8934

6858

share

7.3%

7.1%

6.9%

6.7%

6.6%

6.2%

6%

5.8%

5.5%

4%

Online

7134

6009

7267

9626

12542

16879

21208

23448

22661

26041

share

4.2%

3.5%

4.1%

5.1%

6.4%

8.2%

10.3%

12.1%

13.9%

15.3%

Total

168486

172284

176852

188941

196668

204887

205846

194328

163184

170456

 

Sources:
MAGNA Insights

Click here for full chart including breakdowns

 

CDN Ad Revenue     U.K. Ad Revenue     AUS Ad Revenue

Originally Posted: 7/14/2009 3:27:33 PM
Last Updated: 8/18/2011 3:24:29 PM