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U.K. Net Advertising Volume (NAV)
United Kingdom Net Advertising Revenue by Medium - £ millions
 
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009

TV

3358

2996

3137

3164

3362

3482

3319

3413

3334

2996

share

24.2%

22%

22.7%

22.1%

22%

22.2%

20.9%

20.7%

20.9%

na%

Dailies

4676

4587

4519

4579

4810

4619

4408

4390

3842

3020

share

33.7%

33.7%

32.7%

32%

31.5%

29.4%

27.8%

26.6%

24.1%

na%

Magazine

1717

1684

1592

1557

1616

1607

1554

1495

1346

975

share

12.4%

12.4%

11.5%

10.9%

10.6%

10.2%

9.8%

9.1%

8.5%

na%

Radio

409

373

376

402

417

399

367

380

348

309

share

2.9%

2.7%

2.7%

2.8%

2.7%

2.5%

2.3%

2.3%

2.2%

na%

Outdoor

510

495

512

575

620

656

682

713

686

572

share

3.7%

3.6%

3.7%

4%

4.1%

4.2%

4.3%

4.3%

4.3%

na%

DM

2049

2228

2378

2467

2469

2371

2322

2171

2040

1686

share

14.8%

16.4%

17.2%

17.2%

16.2%

15.1%

14.6%

13.2%

12.8%

na%

Directories

868

902

918

941

972

1005

994

960

809

TBD

share

6.3%

6.6%

6.6%

6.6%

6.4%

6.4%

6.3%

5.8%

5.1%

na%

Cinema

128

164

180

180

192

188

188

170

171

181

share

0.9%

1.2%

1.3%

1.3%

1.3%

1.2%

1.2%

1%

1.1%

na%

Online

153

166

197

465

825

1367

2016

2813

3350

3541

share

1.1%

1.2%

1.4%

3.2%

5.4%

8.7%

12.7%

17%

21%

na%

Total

13868

13595

13809

14330

15283

15694

15850

16505

15926

na

 

Sources:
WARC - World Advertising Resource Centre

 

Click here for full chart including breakdowns

 

CDN Ad Revenue     U.S. Ad Revenue     AUS Ad Revenue

Originally Posted: 7/14/2009 3:27:32 PM
Last Updated: 6/9/2010 3:48:41 PM