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Australian Net Advertising Volume (NAV)
Australian Net Advertising Revenue by Medium - $AUS millions
 
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009

TV

2746

2490

2659

2924

3266

3376

3420

3750

3729

3484

share

30.7%

29.7%

35.8%

30.3%

30.3%

29.2%

28.9%

28.4%

27.3%

27.7%

Dailies

3359

3131

1636

3314

3605

3790

3723

4076

4117

3471

share

37.5%

37.3%

22%

34.3%

33.5%

32.8%

31.5%

30.9%

30.1%

27.6%

Magazine

836

771

789

822

895

978

994

1034

1032

857

share

9.3%

9.2%

10.6%

8.5%

8.3%

8.5%

8.4%

7.8%

7.5%

6.8%

Radio

684

695

702

737

842

898

925

984

992

936

share

7.6%

8.3%

9.4%

7.6%

7.8%

7.8%

7.8%

7.5%

7.3%

7.4%

Outdoor

276

271

261

297

327

354

379

436

454

400

share

3.1%

3.2%

3.5%

3.1%

3%

3.1%

3.2%

3.3%

3.3%

3.2%

Online

0

0

167

236

388

620

1001

1346

1710

1871

share

0%

0%

2.2%

2.4%

3.6%

5.4%

8.5%

10.2%

12.5%

14.9%

Cinema

69

64

58

66

74

84

86

93

96

89

share

0.8%

0.8%

0.8%

0.7%

0.7%

0.7%

0.7%

0.7%

0.7%

0.7%

Directories

978

969

1162

1265

1366

1458

1306

1472

1547

1471

share

10.9%

11.5%

15.6%

13.1%

12.7%

12.6%

11%

11.2%

11.3%

11.7%

Total

8948

8391

7434

9661

10763

11558

11834

13191

13677

12579

 

Sources:
CEASA - Commercial Economic Advisory Service of Australia

 

Click here for full chart including breakdowns

 

CDN Ad Revenue     U.S. Ad Revenue     U.K. Ad Revenue

Originally Posted: 7/14/2009 3:27:32 PM
Last Updated: 6/9/2010 3:47:49 PM