Reported Media

TV *

2553

2593

2827

2964

3014

3241

3299

3393

3103

3390

share

32.6%

32.2%

33%

32.7%

31.5%

31.4%

30.3%

29.7%

29.2%

29.6%

Dailies

2501

2510

2529

2611

2659

2635

2572

2489

2030

2102

share

31.9%

31.2%

29.5%

28.8%

27.8%

25.5%

23.7%

21.8%

19.1%

18.3%

Weeklies

832

854

909

961

1016

1094

1154

1211

1186

1129

share

10.6%

10.6%

10.6%

10.6%

10.6%

10.6%

10.6%

10.6%

11.2%

9.9%

Radio

1048

1080

1171

1209

1316

1391

1468

1558

1469

1517

share

13.4%

13.4%

13.7%

13.3%

13.7%

13.5%

13.5%

13.7%

13.8%

13.2%

Online

86

176

237

364

562

900

1241

1602

1822

2232

share

1.1%

2.2%

2.8%

4%

5.9%

8.7%

11.4%

14%

17.2%

19.5%

Magazine

541

558

610

647

665

682

718

692

590

606

share

6.9%

6.9%

7.1%

7.1%

6.9%

6.6%

6.6%

6.1%

5.6%

5.3%

Outdoor

281

273

284

302

344

370

422

463

416

482

share

3.6%

3.4%

3.3%

3.3%

3.6%

3.6%

3.9%

4.1%

3.9%

4.2%

Total

7843

8044

8568

9059

9576

10313

10873

11407

10617

11458

Estimated Media

DM

1264

1285

1383

1490

1532

1608

1595

1542

1270

1313

Yellow P

1004

1008

1016

1048

1068

1058

1033

1000

815

844

Misc

391

403

441

467

480

493

519

500

426

438

Total

2659

2696

2839

3006

3080

3159

3146

3041

2512

2595

Grand
Total

10502

10740

11407

12064

12656

13472

14019

14448

13129

14053

Sources:
Television & Radio - CRTC
Dailies - Canadian Newspaper Association
Weeklies - Canadian Community Newspaper Association

Online - IAB
Magazines - Magazines Canada
Outdoor/Out-of-Home - Nielsen
DM/Direct Mail/Catalogues - Canada Post/estimated
Yellow Pages - estimated
Miscellaneous (incl. Trade & Other Print) - estimated

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U.S. Ad Revenue U.K. Ad Revenue AUS Ad Revenue