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The Television Bureau video library is Canada's largest TV commercial archive with over 52,000 commercials dating back to 1957. For a nominal charge, we provide copies of TV commercials, video case histories and advertiser presentations to support our clients' efforts in:
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Researching brand or retail categories for new business purposes
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Staying up-to-date with production styles and techniques
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Understanding competitors' ad strategies
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Showcasing television as the most powerful advertising medium through sight, sound, motion and emotion.
TV spots are available on DVD, VHS, 3/4" and Betacam SP. Since TVB works with first-generation materials (as opposed to off-air dubs), the video quality of our reels is superior to that of many similar services.
The library also includes U.S. and international advertising. Access to the commercial library is made fast and easy through our extensive computer database. We can search by advertiser, product, title, year, agency, country and production style to respond to client requests quickly and efficiently.
We also provide video storyboards. These colour commercial print sheets are made directly from video and can be customized to your order.
Automotive Running Footage
On behalf of it's members, TVB can facilitate access to some automotive running footage for the purpose of creating local station produced commercials. TVB will contact the manufacturers with the details of the request, and if the requested footage is available the manufacturers will send the footage directly to the stations, and provide the invoice. Costs currently vary between $25-$110.
Currently GM footage is available for a select group of models; Ford footage is available on all models; Chrysler footage is not available to stations, Chrysler dealers must request the footage directly from head office.
Footage for most European and Asian manufacturers is available upon request.
Please contact Miguel Potenciano if you wish to request footage, and he will enquire regarding its availability.
To inquire about or order video material, please contact:
Miguel Potenciano
Digital Resources Producer
416-923-8813
To inquire about or order commercials, please contact:
Miguel Potenciano
Digital Resources Producer
416-923-8813
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