Information Centre

Advertising Forecasts
Links to the latest ZenithOptimedia Advertising Expenditure Forecast report and Net Ad Volume chart

Broadcast Calendars
Printable broadcast calendars through 2015

Canadian Media Technology Trends
Latest Canadian technology penetration rates for both English and French Canada

Canadian Television Landscape
Presentations that give a topline overview of the Canadian television market

Comparative Advantages of Television
Benefits of advertising with television as compared to other media

Cross Media Reach & Time Spent Comparison
Weekly per capital figures of time spent with comparing all media

Frequently Asked Research Questions 

Answers to the questions that are commonly asked of the research department

Live vs. Playback
Latest data on live vs. playback viewing in Canada

Media Terminology
Definitions of common media terms

Net Advertising Revenue by Medium
Canadian advertising revenue by media for the last ten years

Powers of Television Advertising
Information on television as an advertising medium of choice, the key strengths of television advertising, and why television advertising works

PPM Audience Data
Rolling 52 week PPM average weekly reach and time spent data

Programmatic + RTB & TV
Information on programmatic buying and real time bidding

RTS Database
List of available RTS categories

Screen Time
Time spent with Linear TV and Online

Television Categories
Definitions of the types of television categories available in Canada

Television Truths
A presentation that addresses some of the more prevalent myths surrounding television, specifically, the impact of changing consumer behaviour on television viewing, the impact of PVRs on the opportunity to see commercials, and the ongoing effectiveness of television advertising

TVBasics
Compendium of facts about the television medium in Canada, offering data on Canadian viewing trends, stations, and advertising volume

TV Briefs

TV Day Presentations
Presentation summaries of TV Day speakers

TV Viewing Trends
Quarterly and annual viewing trends by market, region, and station group

Originally Posted: 4/3/2008 9:32:36 AM
Last Updated: 5/22/2015 3:20:53 PM