Attitudinal Survey 2012
Year after year Canadians report that they perceive advertising delivered by Television to more powerful, effective and persuasive than advertising carried by any other medium.
In a telephone survey conducted by BBM Analytics, Canadians were polled on their attitudes toward the advertising they see and hear. The attitudinal measures in the BBM Analytics survey rank consumer perception of the advertising carried by all major media according to which medium they feel carries advertising which is the most:
- Influential
- Authoritative
- Powerful
- Effective
- Persuasive
- Engaging
- Relevant
Also included on each file is a ranking of media which people cite as their "main source" for News.
Click here to access 2012 rankings for cross-media Reach & Time Spent as reported by the BBM Analytics RTS Spring 2012 survey.
PowerPoint files:
|
National |
Regional |
||||
|
Adults |
Males |
Females |
English |
French |
Adults 18+ |
BBM Analytics OmniVU March 2012 - Attitudes
Past Reports: