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With 98.9 percent of American homes able to receive digital television, the
DTV transition is all but complete. Since the June 12 transition, 1.3 million
homes went from unprepared to prepared, according to the latest figures from
Nielsen.
Only 1.2 million homes were unable to receive digital signals. Most unready sets
are not located in central parts of the house, but in spare bedrooms, kitchens,
basements, offices and garages. Income also plays a factor, with 54 percent of
unready homes earning less than $25,000 per year and 29 percent earning between
$25,000 and $50,000.
Some unready homes may not be completely without TV, watching TV via low-power
stations or spill-in stations broadcasting from Mexico and Canada which were not
required to make the transition on June 12. Currently, 59 percent of completely
unready homes receive at least one low-power or foreign station. On average,
homes that receive low-power stations have 3.3 stations available to them.
Homes without digital access are not necessarily turning to TV on the Internet.
As of mid-July, 60.7 percent of completely unready homes have no Internet
access.
Households headed by older adults are the most prepared with less than 1 percent
of TV homes in that age group completely unready. Among homes with the head of
household under 35, 2.7 percent of homes are completely unready.
There remain a number of markets that lag behind the general population such as
Albuquerque-Santa Fe, Las Vegas, San Antonio, San Diego and Dallas-Ft. Worth.
% Of Homes Completely
Unready For DTV
| Date |
Total |
White |
African American |
Hispanic |
Asian |
Under 35 |
Over 55 |
| July 26, 2009 |
1.1 |
0.8 |
2.2 |
1.6 |
1.3 |
2.7 |
0.4 |
| July 12, 2009 |
1.3 |
1.0 |
2.6 |
2.2 |
1.9 |
3.2 |
0.5 |
| June 28, 2009 |
1.5 |
1.1 |
3.5 |
2.3 |
2.5 |
3.5 |
0.6 |
| June 21, 2009 |
1.8 |
1.3 |
4.0 |
2.8 |
2.9 |
4.0 |
0.8 |
| June 14, 2009 |
2.2 |
1.6 |
4.6 |
3.6 |
3.2 |
4.4 |
1.1 |
| June 7, 2009 |
2.5 |
1.9 |
5.1 |
4.3 |
3.1 |
4.6 |
1.3 |
| May 24, 2009 |
2.7 |
2.1 |
5.4 |
4.7 |
3.2 |
5.0 |
1.5 |
| May 10, 2009 |
2.9 |
2.3 |
5.7 |
4.9 |
3.4 |
5.4 |
1.6 |
| April 26, 2009 |
3.1 |
2.4 |
5.9 |
5.0 |
4.1 |
5.7 |
1.7 |
| April 12, 2009 |
3.2 |
2.5 |
5.9 |
5.4 |
4.3 |
5.9 |
1.7 |
| March 29, 2009 |
3.4 |
2.7 |
6.2 |
5.6 |
4.4 |
6.3 |
1.8 |
| March 15, 2009 |
3.6 |
2.9 |
6.6 |
6.1 |
4.4 |
6.5 |
2.0 |
| March 1, 2009 |
3.9 |
3.2 |
6.7 |
6.5 |
4.5 |
7.2 |
2.2 |
| February 15, 2009 |
4.4 |
3.6 |
7.5 |
7.4 |
5.1 |
8.1 |
2.6 |
| February 1, 2009 |
5.1 |
4.1 |
8.7 |
8.5 |
6.3 |
8.6 |
3.2 |
| January 18, 2009 |
5.7 |
4.6 |
9.9 |
9.7 |
6.9 |
8.8 |
4.0 |
| December 21, 2008 |
6.8 |
5.6 |
10.8 |
11.5 |
8.1 |
9.9 |
5.2 |
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Source: The
Nielsen Company |
Sources: Adweek, 07/29/2009, Nielsen Wire, 07/29/2009
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