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The Value of Long-Running Shows for Viewers and Advertisers
TVWatch | January 13, 2012
Stalwart shows are easy to sell in a fractionalized and fast-moving entertainment world. more...
In New Ads, Stirring Memories of Commercials Past
New York Times | January 12, 2012
Advertisers are bringing back vintage characters, themes and jingles in hopes that evoking fond memories of the past may help shoppers feel better about buying products now. more...
Say it with Heart
RBR/TVBR | November 26, 2011
Heart emotions make many more decisions than the mind and in many cases, the heart vetoes the mind. more...
Top-10 Reasons Why 2012 Will Be the Year of Television (Once Again)
OnlineSPIN | January 5, 2012
New technology is helping to strengthen and build television's importance in our lives. more...
12 Consumer Trends Affecting Food/Beverages
Marketing Daily | January 3, 2012
Meal fragmentation, eating alone, and our increasing tendency to snack more often are just a few of the trends that will affect how we shop for and consumer our favourite foods. more...
Social Media Helps Drive TV Market
TVBlog small screen big picture | January 3, 2012
In the continuum of TV advertising, 2011 should be remembered as the year that quieted doubters about the medium's long-term health. There is hardly evidence that other options can provide that fast, wide reach with sight, sound and motion that sets TV apart. more...
Google Turns to Television to Lure Consumers
Globe and Mail | December 28, 2011
TV has seen the biggest jump in Google's ad spending, leaping form $6-million in 2010 to 38.1 million in the first nine months of 2011, a six-fold increase. more...
The Great Takeaways of 2011
JackMyersThinkTank, December 28, 2011
Connected TVs, what's ahead for 3DTV, and where TV programming is now being developed are just a few of the trends shaping the industry. more...
Social Data Uncovers Brand, TV-Show Affinity
Adweek | December 22, 2011
Research from Bluefin Labs provides insight about some of the year's most buzzed about TV programs. more...
Looking Back, Forging Ahead
TV Board | December 19, 2011
Television will remain the go-to platform for highly engaging, highly resonant brand advertising. more...
What Apps Can Teach Brands
MarketingDaily | December 13, 2011
It takes a truly special app to gain traction. Those that do, can teach numerous lessons to brand operating outside the app-happy universe. more...
Boomers Become Earlier Tech Adopters Every Year
Engage:Boomers | December 12, 2011
Boomers have more discretionary income to spend on non-essential consumer products. more...
The Death of Television (TV we knew it)
The Huffington Post | December 12, 2011
Television is not a box or a screen; it is a personal experience shared between a storyteller and an audience. It is an expectation of creative execution and quality. No matter when, where or how someone watches television, it is still TV. more...
Families with Kids are Avid Technology Shoppers
Research Brief | December 12, 2011 "Like Father, Like Son"
Recent research reveals that fathers with children aged 6-14 are significantly more likely to be planning technology purchases. more...
More Political Headed for Primetime, Sports
TVNewsCheck | NOvember 30, 2011
Political advertising dollars are expanding into other areas and a lower proportion of overall political spending is going into news. more...
Thoughts on What Makes A Great Traffic Manager
RBR/TVBR | December 9, 2011
Great traffic managers are detail-oriented people who work well independently that can have significant influence in the way of lost revenue or un-balanced books. more...
If Steve Jobs Ran Your Broadcast Station
RCBR/TVBR | November 19, 2011
Broadcasters should aim to become the dominant news, content and marketing source in their market. more...
8 Brand Success Pointers from Coca-Cola
ad:tech New York 2011
Core principles to maximize brand value from Wendy Clark, SVP of integrated marketing communications at Coca-Cola Company. more...
Traditional Media is Social's "Rock in the Pond"
Keller Fay | November 3, 2011
Messages delivered by traditional media reverberate throughout the social spectrum like shock waves through a still pond hit by a rock. more...
A Boomer State of Mind
Engage:Boomers | November 21, 2011
Baby boomers mindset includes being youth-oriented, physically active, with a can-do spirit. They attend concerts and go on vacation to recapture their youth. more...
Do We Need Commercial-By-Commercial Ratings?
Media Matters | November 15, 2011
Introducing such data is unlike to be an improvement over the current system. more...
Yellow Pages Decline Could Be TV's Gain
RBR/TVBR | November 11, 2011 "It's 'Cookie Time'! How to Take Advantage of the Great window of Opportunity for 2012"
Clients considering larger broadcast budgets include attorneys, doctors, dentists, movers, insurance agents, garage door companies, bookkeeping services, pest control, HVAC, and plumbers. more...
Local TV Drives Auto Dealer Successes
TVNewsCheck | November 13, 2011
A successful local auto dealer effectively drives web traffic by simply having his URL on his TV ads. He also despises account executives that talk more about their audiences than his core customers. more...
When Will Brand Dollars Move Online? Maybe Never
Advertising Age | October 25, 2011
If current online ad formats are nowhere near as effective as TV at making an emotional connection with an audience, why should brands move dollars away from TV? more...
What Liquor Can Teach Us About Smart Marketing Strategy
RBR/TVBR | October 18, 2011
Alcohol marketing is a giant ego-building machine that uses emotional marketing to convince potential customers that they more sophisticated, attractive, and cooler than everyone else. more...
Pay-TV: Breaking the Habit isn't Cheap
The Washington Times | November 3, 2011
An Experiment in pulling the plug on the 500-channel universe in a bid to save money boomerangs and ends up costing more. read the whole story...
Stations Can Turn Digital Dimes Into Dollars
TVNewsCheck | November 3, 2011
Advertisers trust their TV reps - 71% say the are confident in their reps' abilities to represent other media. more...
How Yahoo's IntoNow "Listens" And Revolutionizes the Way We Watch TV
Fast Company | November 2, 2011
IntoNow is a leap forward in what it means to "watch TV" with the creation of a media consumption experience that is genuinely new. more...
Five Signs that Your Advertisers' Ads Aren't Working
RBR/TVBR | October 25, 2011
Fve indicators you should be discussing with clients if their advertising effectiveness is stalling. more...
5 Things Holding Back TV Everywhere's Rollout
VideoNuze | October 19, 2011
Measurement, rights, authentication/Infrastructure, a business model, and lessened competitive urgency are items slowing the rollout of TV everywhere. more...
Apple TV: Jobs' Last 'Just One More Thing'?
MediaPost | October 26, 2011
In a hundred ways Apple TV makes sense, but what it will actually look like remains a mystery. more...
Why Consumers Rebel Against Slogans
Harvard Business Review | November 2011
Consumers respond to brand marketing more so than to slogans, which often have a" reverse priming" effect on spending. more...
Grueling Recession Boosts Interest in News
MediaPost | October 17, 2011
People are dialled in because they are scared they may never be able to retire and their portfolios are crashing. more...
Innovate the Steve Jobs Way
BusinessWeek | October 2011
Seven Jobsian principles for breakthrough success. more...
Older and Wiser: Mature Customers' Needs
Research Brief | October 12, 2011
Older audiences respond to themes of nostalgia and references to films and TV shows of the past, showing grandparents with their grandchildren, and depicted in situations where they are humorous, wise and important to those around them. more...
Showing Emotion is the New Black
Keller Fay | October 6, 2011
Emotional content is key to people's desire to pass along things they hear about brands, either through word of mouth or online sharing. more...
TV, Social Media Promote Each Other
Online Media Daily | September 28, 2011
The worlds of social media and TV have a symbiotic relationship that's become fuel for each other. more...
Disney-ABC TV Boss Anne Sweeney Says Television Will Get Even More Personal
Deadline | October 5, 2011
Television has always been something you watch. Now, increasingly, it's also something you do. more...
For Advertising, Study Says More Screens Are Better
New York Times | September 28, 2011
The ability to remember an ad was enhanced when multiple screens were involved - TV, computer, smartphone, and tablet. more...
Did Digital Media Save Comedy?
TV Board | September 27, 2011
If your friends are talking about a show -- in the real world or online -- you'll be more likely to watch in the future. more...
Social Media Needs TV and TV Needs Social Media
MediaBizBloggers | September 29, 2011
Social media tools can drive higher ratings for the on-air programs. more...
The Pie Shrinks, But TV Hangs on Strong
TV Board | September 26, 2011
Why the love for TV? - it's got reach, it's affordable, and it works. more...
No Two Customers See Things the Same
Engage:Boomers | September 6, 2011
Older people, those over 40, rely more on their emotions than younger consumers in their decision making. Stories work better for holding an older consumers' attention than expository. more...
How Marketers Can Combat TV Fragmentation
MediaDailyNews | September 22, 2011
There's no avoiding buying TV in a fragmented advertising marketplace, the mass reach of popular programming cannot be replicated in other media. more...
Can Brand and Response Advertising Really Work Together?
MediaBizBloggers | September 21, 2011
Brand advertising in conjunction with direct response ads works more efficiently than direct response on its own. more...
Stations Must Aggressively Sell Car Dealers
TVNewsCheck | Sepember 14, 2011
Demonstrating the reach of television, as well as options such as time-targeted ads and multi-platform plans, is key more...
Fragmentation of Media Adds to TV's Value
In many ways, the very fragmentation of modern media has made television all the more valuable. more...
Video Viewers Embrace Tablets, Not Smartphones
Online Media Daily | September 16, 2011
A new PwC study finds that while traditional TV is still king, consumers are more receptive to new video platforms than they were a year ago, particularly tablets. more...
Do Vignettes Really Work?
MediaBizBloggers | September 13, 2011
A 60-second bridging scene from AT&T's "Rethink Possible" commercial doubled the audience versus the average commercial rating. more...
How Can Networks Spin Online Chatter Into Ratings Gold?
Multichannel News | September 5, 2011
Social initiatives for TV allow you to amplify your message. You still need to build a base amount of general awareness, but social is the connective tissue that links everything together. more...
Millennials' Open Source Attitude
Engage:GenY | September 9, 2011
Perhaps because they came of age in the most connected time in history, Millennials share freely and help others every chance they get. They value being known as the person who solved a problem and expect companies to be as caring and sharing as they are. more...
How Emotional Marketing Turned the Toyota Prius into a Social Revolution
RBR/TVBR | September 7, 2011
Your product brand must do more than just meet a specific functional need. It must also fit into the story of your customer's life. Toyota built the Prius brand from the customer mindset up, not the car down. more...
When Nike Stopped Selling Shoes and Began Selling Fitness
Business Insider | August 1, 2011
Nike's true strength doesn't lie in its vast exposure. The brand is so powerful because it has become synonymous with athletics, fitness and health. more...
Internet TV: Canadian Growth Could Be Stunted
CBC News | August 30, 2011
Internet usage caps are a consideration for many a online viewer. more...
Ford's Futurist Talks Trends
Marketing Daily | August 29, 2011
Cultural shifts are changing what people want from their vehicles. Fuel economy and digital technology that let drivers stay connected are becoming just as important as power and style. more...
SyncTweet Will Sync TV Ads with Your Twitter Stream
GigaOM | August 26, 2011
SyncTweet can automatically send Tweets during commercial breaks with the hashtag of the show that viewers are watching. more...
How the BBC is Quietly, Confidently Shaping the Future of TV
Fast Company | August 8, 2011
The new BBC iPlayer app for TVs is aimed at those Netizens who've also bought a net-connected TV because they like the interactivity, social networking, TV on-demand, email, weather reports and everything else that a "normal" TV can't offer. more...
Ads That Promise Superiority Work Best on Men
BizReport | July 11, 2011
Ads telling men they'll smell sexier, be stronger, or own the ultimate driving machine continue to resonate with male audiences. more...
Is Your Brand Cool?
Engage:Teens | July 7, 2011
To modern teenagers, your brand is cool if it doesn't try too hard to make a statement, progressively communicates, focuses on innovation over improvement, merges branding and personalization, is transparent, and is responsible. more...
Ad Money Reliably Goes to Television
NY Times | August 7, 2011
Despite worries of a double-dip recession, companies are not pulling back from their television ad spending plans, demonstrating the resiliency of the medium. more...
Domination Marketing - How advertising sells with intimidation
RBR/TVBR | August 5, 2011
Humour is one of the best ways to bond with customers who are motivated by negative emotions. read more...
A Demographic Gray (or Graying) Lures TV Industry
NY Times | June 26, 2011
This is a population with lots of disposable income who are less brand loyal than you might think. The bottom line is, the 50-plus group is watching TV and buying products and services, and advertisers ignore that at their peril. more...
Mobile Tagging Extends TV Ads for Brands
Direct Marketing News | August 1, 2011
Marketers can now use TV advertising combined with mobile apps to drive in-store purchase. more...
The Values Driving Today's Teens
Engage:Teens | August 4, 2011
Today's teens were just seven years old on September 11, 2001 and this generation has been profoundly impacted by world events, and their personal values reflect the "new normal" the world is experiencing. more...
CBS Nielsen Drill Into Consumer-Product Relationship
MediaDailyNews | August 3, 2011
CBS reveals more complex and valuable TV audience segments that their advertisers can use to better align with their market. more...
Just Five Percent of Broadband-Only Homes are Cord-Cutters: LRG
Multichannel News | July 25, 2011
Eight percent of households have a broadband internet connection but no TV service, but only one in twenty of these consumers cite the availability of internet video for not getting a TV package. more...
Video Apps Generate Higher TV Engagement
RBR/TVBR | August 2, 2011
Consumers report that the synch-to-TV apps increase their engagement with television programming and the advertising associated with it. more...
Bluefin Labs Introduces New TV, Web Analytics
MediaDailyNews | July 7, 2011
Blue fin has mapped the "TV genome" to come up with a new set of metrics it calls Response Level and Response Share. more...
85% of Video App Users Watching Same or More Scheduled TV Study
Video Nuze | August 2, 2011
As TV viewing devices multiply, video apps are adding value to TV programs and networks. more...
The Secret to Apple's Marketing Genius
The Atlantic | July 11, 2011
Most phone ads are about specs and features, Apple's are about how a product can change your life. more...
Why Television?
TV Board | July 25, 2011
Television is a great branding medium that connects viewers and advertisers. more...
How Emerging Media is Helping its Traditional Media 'Friends'
Ipsos | July 5, 2011
The way we view content will continue to evolve, but we will always want to be entertained and share with others. Social media tools can help increase viewership and engagement. more...
Modern Males Play Greater Role in Purchase Decisions
BizReport | June 22, 2011
Highlighting the influence of men, research from Jacobs Media reveals that six out of ten women would make a purchase on the recommendation of their partner or spouse. more...
Marketing Without Words: The Power of Emotional Attachment Branding
RBR/TVBR | June 9, 2011
Emotional marketing turns a product in to an aspiration and an attitude for living. more...
Impulse Buying on TV Enters an Even Faster Phase
NY Times | June 29, 2011
Audio fingerprinting technology will enable cellphones to decipher which infomercial a user is watching and then send the viewer to a mobile website where the product can be easily bought. more...
Why Social TV Will Be a Multi-Billion Dollar Business
lostremote | June 27, 2011
Social TV guides will empower viewers to make smarter choices and discover shows they never knew existed. For viewers who aren"t tagging, checking in, or clicking on TV commercials, second-screen ads will add another path of interactivity. more...
Emotional Marketing Best Practices: Building Brands for Widely Diverse Audiences
RBR/TVBR | June 17, 2011
Strong brands focus on selling a good story rather than particular products. more...
TV Advertising Stays Relevant Amid 'Web Guerrilla'
Bloomberg | June 20, 2011
While wireless gadgets are the most personal device, TV has the advantage that its audience is receptive and waiting to be entertained and humoured. more...
Case Study: Using TV Star Tweets to Engage Viewers
eMarketer | June 13, 2011
Television networks and shows are using social media to enhance the viewing experience, encourage tune-in and foster conversation among viewers. more...
Why Marketers That 'Like' Results Must Spend with Care in Social Media
One Metrics Insider | June 1, 2011
While it's very tempting to drink the 'free' social media Kool-Aid, marketers should conduct a careful analysis before they shift spending from items that actually drive sales to social initiatives that may not. more...
Estimated 33% of Viewers Multitask While Watching TV
MediaDailyNews | June 15, 2011
One-third of TV viewers multitask while watching TV and 56% of all multitasking involves using the internet. more...
TV Genius Launches Twitter Analysis
Broadcast Engineering | June 13, 2011
A measurement analysis system for Twitter activity about TV programs enables broadcasters to obtain live feedback statistics about how audiences are reacting to programming. more...
Copywriting best practices: Using Humour to Convey a Product Message
RBR/TVBR | May 24, 2011
Viewers will tolerate, even enjoy, the monotony of a repeated point if it is wrapped in humour. Nothing takes the edge off monotony like a good laugh. more...
Push-Thinking vs. Pull-Thinking
MediaBizBloggers | June 2, 2011
Pull-Thinking makes people want a product because it fills a need. Push-Thinking gives people more features and can confuse them to the point where they want you less. more...
Supercharging the Path to Purchase Via Word of Mouth
Keller Fay | June 2, 2011
TV is often the spark for word of mouth, with conversations taking place immediately after TV exposure. more...
Tablets are TV Buddies while eReaders Make Great Bedfellows
nielsenwire | May 19, 2011
Seventy percent of tablet owners and 68 percent of smartphone owners use their devices while watching TV. Thirty percent of tablet time is spent with TV and 20 percent of smartphone use is done in front of the tube. more...
Why Advertising "Doesn't Work" -- Marketing Problems
RBR/TVBR | June 2, 2011
Reasons advertising efforts fail could be - the wrong demo is targeted, horrible creative, a stingy budget, unreal expectations about results, or fundamental marketing problems such as a selling a product that nobody wants. more...
Stations Game for Sports Growth
Broadcasting & Cable | May 30, 2011
Stations that offer standout hyperlocal coverage and fresh and compelling local angles and play to their multiplatform potential show that sports is as essential to the local news Holy Trinity as it"s ever been. more...
Monetizing the New TV Ecosystem
Broadcast Dialogue | May 17, 2011
With the new TV ecosystem providing viewers the opportunity to watch TV shows on all kinds of platforms the challenge is now in refining business models. more...
An App That Drives Appointment Television Viewing
Broadcast Dialogue | May 31, 2011
BET app successfully drives appointment television viewing more...
Online Video Adds To, Not Eats, Prime Time Linear TV Revenues
RapidTVNews | May 24, 2011
Research has found that online video viewing is additive to linear television viewing, not eating into prime time. more...
Netflix Succeeds By Focusing on Superior Navigation and Keeping Prices Down
Television News Daily | May 5, 2011
Its core growth strategy is two-fold: offer a superior customer experience with easy navigation and keep prices down. more...
Social Media Marketing: Building from the Relationship Up, Not the Sale Down
RBR/TVBR | April 7, 2011
Social media is about building trust. It softens the ground so the seed of a sale can take root and grow. It is about getting people to spend more time with your brand, which will ultimately drive purchasing, but not right away. more..
Netflix Streaming Overtakes Surfing as Biggest Driver of Web Traffic
The Globe and Mail | May 17, 2011
A Sandvine Inc. study shows Netflix movies and TV shows account for nearly 30% of web traffic into homes during peak evening hours vs. 17% for web browsing. more...
TV Contests Draw Attention to Low-Profile Auto Dealerships
Automotive News | May 9, 2011
A TV contest that went searching for a new dealership spokesperson tapped a seemingly insatiable demand for two pop-culture trends: contest-style reality shows and social media. more...
Why the Brain Responds to Popular Music in Advertising
MediaPost | April 13, 2011
Stopping power is one reason to use nostalgic songs. They tap into our emotions and can help determine the importance of the information. Emotions "tag" information for relevance. more...
Television Consumer Trends by Occupation
RBR/TVBR | May 14, 2011
No other medium can bring an entire nation, and sometimes even the entire globe, together at the same time more...
Google Takes to TV to Promote Browser
New York Times | May 4, 2011
The company is taking the battle mainstream with an ad campaign using the old-fashioned medium of prime-time TV to talk about the web. more...
Social Network Advertising Nudges, Doesn't Drive
Research Brief | May 11, 2011
According to a recently released report, a collaboration between Forrester Research and GSI Commerce, social media rarely leads directly to purchases. more...
Netflix CEO: Still Not Trying to Be An Internet MSO. Really.
paidContent.org | May 3, 2011
Netflix doesn't have news, events or competitive top programming, that is why Netflix CEO Reed Hastings doesn't view his company as a direct competitor to TV. more...
Internet Users View Ads As Distraction
Online Media Daily | April 18, 2011
People do not click on internet ads because they are a distraction taking them away from their task at hand. more...
How to Maximize Sales Effectiveness and Efficiency with Clients
RBR/TVBR | April 30, 2011
If it doesn't sell it doesn't matter. It's not about the advertiser, it's only about his potential clients. more...
How Social Are Social Media, Really?
Keller Fay | April 20, 2011
When it comes to "social value," all media are social, and in several important ways "traditional" media have a far more compelling story to tell than the social networking sites. more...
A Pepsi Challenge: Make 'Friends', Lose Customers
thinkbox | April 5, 2011
Pepsi endured an overall sales slump of over 5%, which is worth up to half a billion dollars. This can be attributed to the lack of branding or even visibility in the market, allowing Coca Cola to steal market share at an unprecedented rate. more...
The Frightening Brand - How Luxury Products Intimidate You Into Loving Them
RBR/TVBR | March 23, 2011
Aspirational brands help fill the souls of consumers who buy into them. more...
How Social Media Helps TV
Marketing Magazine | April 18, 2011
If you look at the tweets about a TV show, the vast majority occur during the live airing of the show, not an hour later. more...
Cross-Platform Conversation Boosts Event TV
Media Daily News | April 13, 2011
Television's secret sauce is its ability to gather hundreds of thousands or millions of people for a shared experience. more...
Best Practices for Creating Testimonial Ads
RBR/TVBR | April 18, 2011
Create spots with simple production values that feature your most passionate fans with unscripted enthusiasm for your brand. more...
TV Viewers More Receptive to Thematic Ads
TVWeek | April 10, 2011 "Turner Experiments With Building A Smarter Ad for Its Cable Networks"
TV viewers are 25% more receptive to promotions that play off the content they are watching. more...
How to Emotionally Connect with Consumers
RBR/TVBR | April 1, 2011
Human emotion drives nearly everything in our world, including sales. more...
7 Things You Need To Know About Millennial Women
Engage:GenY | April 15, 2011
Gen Y makes up half of the 18-49 demographic, which means marketers can't afford to misunderstand them. more...
What Makes a Bank Ad Work?
RBR/TVBR | April 9, 2011
Strong executions fall along a continuum from brand recognition to personal reassurance to customer empowerment. more...
Most Effective Facebook Wall Posts: Short and After Hours
Online Media Daily | April 6, 2011
Short posts, less than 80 characters that ask a question and sent after hours have higher levels of engagement. more...
How to Sell Online Display Advertising for a Premium
Editor and Publisher | March 15, 2011
Show your client how to make more money and you will make more as well. more...
The Importance of Using Talking Points in Commercials
RBR/TVBR | March 25, 2011
People don't buy logically, they buy emotionally. Talking points are used to help consumers justify their position on buying. more...
TV Station Says Facebook Helped with Ratings Win
LostRemote | March 24, 2011
Most local TV stations average around 15,000 to 30,000 Facebook fans, but KUTV in Salt Lake has more Facebook fans than some network TV shows. more...
TV's Future is Not Bound by Tradition
NetNewsCheck | March 22, 2011
People still love to watch television, but they hate to be bound by the traditional broadcast schedule. more...
Balance Media's Future and Present
Marketing Magazine | March 22, 2011
Today's audiences consume TV the art form, not the platform. more...
Daily Deals Driving Real Revenue Online
Online Media Daily | March 21, 2011
Awareness of daily deals drive revenue for local business at times when they need more customers. more...
Keeping It Simple Key to TV Online Ad Sales
NetNewsCheck | March 3, 2011
Local relationships are the difference between selling and not. more...
OTT Threat is Overstated
RBR/TVBR | March 14, 2011
OTTs will only survive if they can gain enough subscribers to secure the first-run content that people actually want to watch. more...
Stations' Mobile Apps Showing Promise
TVNewsCheck | March 15, 2011
With mobile apps, station can more easily provide on-the-go news content for consumers, many of whom are diving into news on their phones at all hours of the day. more...
The Ten Commandments of Social Media Marketing
RBR/TVBR | March 4, 2011
People do not make friends with companies, they make friends with people who work at companies. more...
Games to Tie Viewers to Live TV
Marketing Magazine | March 10, 2011
Because the modern TV audience has their phones and computers at their side, its essential that broadcasters start capitalizing on this three-screen reality. more...
Dealers Jump on the Branding Bandwagon
Automotive News | January 31, 2011
Building a dealership brand is becoming a key part of the business and a cornerstone of long-term profits and consumer loyalty. more...
72% of British Youth Discuss TV Shows While Viewing
BizReport | March 9, 2011
Thirty-four percent described Social TV as 'fun', 32% said it made TV 'more interesting' and 42% commented on the ensuing sense of 'community'. more...
Death of 30-Second Spot Has Been Greatly Exaggerated
Media Daily News | March 2, 2011
The dominant length of TV spots continues to reign because marketers understand that the best way to monetize their ads are to get them in front of the largest audience possible. more...
How Twitter is Changing Television
MyMediaInfo | March 2, 2011
Social tools enable a viewing experience that is group-immersive with depth and intensity and allows the audience to feel like they are part of something bigger. more...
Report: Shorter is Better in Video
BizReport | January 26, 2011
Longer form content may perform well for movies or network and television shows, but shorter form content is more likely to be shared. more...
Internet TV Riding a "Megatrend"
Online Video Daily | February 17, 2011
Connected devices are the biggest thing internet TV has going for it. more...
What is Your Brand Against?
Harvard Business Review | February 15, 2011
It's often easier to rally people against something than for something. Just think of some of the most successful social and political movements through history " up to and including the current Tea Party movement. More often than not, these movements start with people protesting against or saying 'no' to something." more...
Ad Creative More Influential Than Media Plans
Marketing Magazine | January 27, 2011
The quality of ad creative is often judged on qualitative measures"its feel, its tone, how "right" it is for a brand"but its affect on sales has just been made more mathematical with a new study from ComScore ARS. more...
Increase Interactivity to Build Your Station's Brand
RBR/TVBR | February 22, 2011
Online tools help create more of a community or tribe around your brand. more...
Amazing Brands: What they do and how they do it!
The Brand Ascension Group
Brands become great because they know what they stand for. They continuously delight their customers, evolve with the times and build a community so that others want to be associated with them. more...
10 Packaged Goods Marketing Trends Popping Up in 2011
Times Colonist | January 30, 2011
The major forces in the marketplace for 2011 involve those that help consumers simplify their life. more...
Report: Type-In Ads Boost Brand Recall
BizReport | February 17, 2011
Online ads that require audiences to enter some type of information, such as a slogan or code to access content, increase engagement with the brand. more...
What We Learned From VW's TV Ad Success
Engage:Moms | February 9, 2011
Developing a campaign with universal family appeal does more than just bring dads (and kids and even grandparents) into the conversation, it actually gives mom the opportunity to use your campaign as a way to connect with her own family. more...
Six Marketing Lessons From Egypt
Marketing Daily | February 3, 2011
You can't predict when a tipping point will occur, consumer expectations may radically change the landscape and steady growth can balance other issues. more...
TV Marketing That Breaks Through the Clutter
RBR/TVBR | January 31, 2011
Ads that engage the emotions of the audience are more effective and have more staying power. more...
Why Super Bowl Ads Should Cost Five Times As Much
Online Video Insider | February 3, 2011
Twenty-five percent of viewers will tune into the Super Bowl to watch the ads. Viewers are 50 times more likely to interact with relevant ads due to the attention factor. more...
Experiment: One Week Without Cable - viewers suffer from paradox of choice
Hill Holiday | January 29, 2011
Consumers in a cord-cutting experiment found that constantly having to pick what to watch next was daunting. It interrupted the usual flow of TV-time activities in the house and interacting with slow, inefficient user interfaces made the act of watching TV much more difficult than it should be. more...
How Social Media Makes Us Dumber
MediaBizBloggers | January 6, 2011
Our friends are omnipresent in a way they have never been before and the biases and beliefs of those friends are polluting our information streams. more...
The Largest Target Market You've Never Thought About: Caregivers
Engage:Boomers | January 27, 2011
Caregivers are a huge and growing market. A typical caregiver is a woman in her 50s who's caring for her parents while juggling a job with the needs of her own family. more...
Half of Super Bowl Viewers Tune In for Ads
Brandweek | January 26, 2011
New research shows that many viewers tune in for the ads, the half-time show or "just for the fun of it." more...
How to Make a Winning Super Bowl Ad
Media Daily News | January 26, 2011
Winning ads are are likeable in that they are cute and funny, tell a good story and appeal to the masses. more...
Why Do Teens Really Watch The Super Bowl?
Engage:Teens | January 20, 2011
People -- including a large number of teens -- often talk more about the commercials during the Super Bowl than about the best catch or the longest throw. more...
Social Media Marketing Tactics for Television
RBR/TVBR | January 17, 2011
Social media's greatest virtue is that it enrolls a passionate community - not just a general audience. more...
The 1st Baby Boomer Turns 65 - and Why it Doesn't Matter
brandchannel | January 7, 2011
What matters about boomers is not that they are old, but that no one in this famously youth-obsessed generation can still pretend that they're young. more...
CES 2011: Trends, Implications for Marketers
Media Daily News | January 11, 2011
TV's 3rd dimension is sociability. Socialized TV is important for marketers as it increases real-time viewing of broadcasts. more...
What Auto Dealers Expect from Local Media
RBR/TVBR | January 10, 2010
Presentations need to be dealer-focused and illustrate what value clients are going to receive. more...
10 Behavioural Distinctions of Older Customers
Engage:Boomers | January 3, 2011
Older Customers lean toward greater practicality in buying decisions than younger cohorts and are more responsive to marketing appeals reflecting altruistic values. more...
Profiting From Early Local News
Washington Post | January 2, 2011 "A plethora of local news for early risers"
Replacing cops reruns in the wee hours of the morning not only yields are larger audience, but the stronger lead-in lifts the traditional morning news time period. more...
Advertising Worth Talking About
Admap | November 2010
Twenty-two percent of all word-of-mouth is stimulated by paid advertising, including print, online, TV and outdoor. more...
The Myth of Fast-Forwarding Past the Ads
The New York Times | December 20, 2010
Since many DVR owners are in playback mode at the 8 and 9 p.m. hours, broadcasters need to consider promoting earlier than normal. more...
Broadcast TV Still Go-To Community Medium
TVNewsCheck | December 13, 2010
Local is becoming more and more important. We are moving in a world of communities, and the first form of community is the local community where you live. more...
TV Execs See More Web Watching in 2011
Globe and Mail | December 13, 2010
The evidence " not just in Canada but around the world " is that the ability to maintain audience loyalty is increased as more convenient access is given to TV content. more...
10 Trends Affecting Media Consumption Around The World
Marketing Magazine | December 7, 2010
A new white paper shows a divide between developed and developing markets in the global media landscape; developed nations are fragmenting while developing ones are booming. more...
Advertising in the 21st Century
MediaBizBloggers | December 9, 2010
Good advertising can enrich people, it can inspire them and I regard advertising as a noble profession. If there's a better way to showcase to people what your brand has to offer, explain the benefits and ways to get the product/service, I haven't experienced it. Nobody has. more...
CHCH to Test Direct Mail-Like Targeted TV Ads
Marketing Magazine | December 7, 2010
The system uses public domain demographic information to accurately pinpoint "consumer needs and interests." The result is more relevant TV commercials for audiences. more...
Still Counting on the Power of Television
The New York Times | December 6, 2010
A major reason those forecasters are predicting that the advertising industry will recover faster from the recession than they had expected is the continued, strong demand among marketers for commercial time on television. more...
The 18 Best Commercials of 2009-2010
Real Time Cannes | June 28, 2010
The selections by the Film jury at Cannes for the world's top commercials that first aired between March 1, 2009, and April 30, 2010 featuring Old Spice, Johnny Walker, Tropicana and more...
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