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The Power of Video in Business Marketing
ManageSmarter | December 7, 2009
Every day, thousands of companies are upgrading their websites and marketing campaigns and incorporating video to show their unique culture, fun manufacturing processes and ways to serve the customer. Read more...
Three Screen Report: TV Remains Strong as DVR and Online Video Show Most Growth
nielsenwire | December 7, 2009
Without a doubt, consumers of all ages spend the majority of their video time (nearly 99%) in front of the television. Read more...
Firm: Ads That Strike Emotional Chords Work Best
MediaPost Marketing Daily | December 2, 2009
Boston-based neuroscience firm Innerscope confirms that TV ads with high engagement scores perform better than commercials that do not connect well on an emotional level. Read more...
What To Watch In 2010: Social TV
Forbes | November 30, 2009
TV shows have always been social fodder. Social networking audiences can create conversations in and around TV shows with friends who are geographically dispersed thereby increasing viewership. Read more...
Hulu's Tough Choices
BusinessWeek | November 24, 2009
Hulu hopes to start charging for its content as it becomes a convenient hub for online viewers. Read more...
Harley-Davidson Revs Product Placement
Adweek | November 12, 2009
Product placement helps socialize motorcycling and sensationalizes the thrill and excitement of riding. Read more...
Still More Art Than Science in Advertising
TVNewsCheck | November 20, 2009
Products designed for mass markets will continue to find value in reaching a mass audience in order to drive sales. Read more...
Stephen Colbert Shows TV's Future: Audience Engagement
brandchannel | November 11, 2009
What really makes Colbert popular, and wherein lies his branding genius, is that he is a master practitioner of TV 2.0: broadcasting that engages his own audience as participants in his stunts. Read more...
10 Things Corporations Can Learn from Pro Wrestling
Fast Company | October 28, 2009
Wrestling often acts as a carnival mirror to our culture, stretching and magnifying the underlying fears, prejudices and tension points amongst us. It can also provide all sorts of lessons that the corporate world should pay attention to. Read more...
Top 10 Ideas for PR Releases to Gain Station Exposure
RBR/TVBR | November 20, 2009
An expanding business, contribution to a charity, product release, joint ventures, and re-organizations are some PR-worthy news that can give your station positive exposure. Read more...
Where's the Face on Your Brand's Facebook Page?
Brandchannel | Fall 2009
In order for brands to maximize their interactions and relationship with their fans in social media, there is a need to have real people, with real passion and interest in the brand engaging existing fans online. Read more...
More Than Ever, You Can Say That on Television
New York Times | November 14, 2009
Ever since George Carlin laid out the "Seven Words You Can Never Say on Television" in 1972, television writers and broadcasters have been digging more deeply into the thesaurus, seizing on new ways to titillate, if not offend. Read more...
Insights that Incite
DDB The Yellow Papers Series | Fall 2009
Unlocking the simple, yet untapped perspectives that drive business success. Read more...
Good Old Longevity! It Has Appeal in Ads
Adweek | November 9, 2009
Businesses that make a point of mentioning their longevity help assure consumers they're not fly-by-night outfits. Read more...
Gain Market Share for Your Station Even in Tough Times
RBR/TVBR | November 3, 2009
Continue to market yourself, investigate co-op advertising opportunities, seek out joint ventures, build relationships, offer new/or creative payment terms, and keep innovating. Read more...
Are Family-Friendly Shows a Better Environment for Ads?
Advertising Age | November 4, 2009
Advertisers can't ignore where the masses are present and family-friendly shows that can bring together multiple generations of viewers fit the bill. Read more...
A Suit With a View: Web Video's Lower Ad Load is Unsustainable
MediaBizBloggers | November 4, 2009
One of the most pleasant things about watching TV shows online has been the relatively light ad load compared to watching the same shows on television. Unfortunately, it's unsustainable. Read more...
How Green Initiatives Pay Reputational Dividends
Ipsos-ideas | November 2009
The answer revolves around three points: broad issue importance, salience of the environment for a particular company"s industry and image, and environmental program or message fit. Read more...
Car Talk and the Value of Advertising
MediBizBloggers - Ed Keller| October 28, 2009
Not only does advertising drive a large share of word of mouth, but that same chatter is more productive when accompanied by traditional advertising. WOM supported by advertising is 20% more likely to include a strong recommendation to buy or try the brand. Read more...
CBS is Looking More Like a Tiffany Network
BusinessWeek | October 22, 2009
CBS's audiences may be greyer than its rivals, but the large audiences it attracts are capturing the attention of advertisers who want to fish where the fish are. Read more...
More Ads for Basic Brands as Shoppers Spend Less
The New York Times | October 7, 2009
Familiar packaged foods that were once dismissed as dowdy or out of date are regaining their puissance as consumers spend less and eat at home more. Read more...
The New Great CNN.com
MediaBizBloggers.com | October 23, 2009
The new CNN site is clean, simple and empowers users to find what interests them. Read more...
Hyperlocal More than a Slogan to Fischer
TVNewsCheck | October 19, 2009
TV station group links together neighbourhood content, local bloggers and user-generated content from viewers/users to add hundreds of new clients. Read more...
Nets Seek Richer Show Sites
Broadcasting & Cable | October 17, 2009
Vibrant and rich websites are proving to be good for business. Read more...
TV Industry Looks for a Game Plan on Using Twitter
LA Times | October 16, 2009
The pros may outweigh the cons, but of letting legions of opinionated actors and writers tweet about their shows in a filter-less forum can have its drawbacks. Read more...
Nexstar launches "101 Reasons TV Advertising Works"
RBR/TVBR | October 12, 2009
In a challenging economic climate affecting local businesses, it is important for local broadcasters to aggressively advocate the benefits of local television as the ad platform that consistently delivers the best results. Read more...
Must-Have Google Search Skills
RBR.TVBR | October 12, 2009
Simple tips that will help you find specific information more efficiently. Read more...
Sitting on the Shelf - Recency
The Ephron Letter | October 2009
The Recency model accepts that repetition builds brand familiarity, but says advertising actually helps to make the sale by reminding people of brands they already know, when they are ready to buy. Read more...
DVR Retunes Television
Variety | September 29, 2009
DVRs are actually extending primetime both earlier and later, which is good news. At least in week one, that means some viewers were consuming four or five hours of primetime fare a night instead of the usual three. Read more...
Marketing with the New Consumer
Ipsos Ideas | 2009
The New Consumer is capitalizing on the opportunity to eliminate artificial and manufactured needs " rediscovering truth, value, and satisfaction in their lives, while exploring new experiences. Read more...
10 Trends for 2010
Brand Keys | October 2009
Trends marketers should take note of if they hope to maintain a connection to their customers. Read more...
Thrifty Fans Help Subaru Weather the Recession
Adweek| September 29, 2009
Strong brand stewardship has built the brand to be largely recession proof and one that has 40 percent of Subaru owners paying cash for their car, more than double the industry average. Read more...
Putting Everyman in Ads: Employees Pitch Products
The Detroit News| September 29, 2009
Ads starring bona fide employees are being aired by several companies, including Domino's, Ford Motor Co. and Kellogg Co., as well as major corporations around the country. The move cuts marketing costs while creating a bond with audiences. Ordinary faces in commercials add credibility and humanize the brand, experts say. Read more...
A Check-up on the Habits and Values of North America's Young Adults
Ipsos| September 24, 2009
According to the latest study from Ipsos, there are marked differences between American and Canadian young adults when it comes to lifestyle decisions and values. Read more...
Fox Cashes in on Glee Strategy
RBR/TVBR/com| September 23, 2009
Airing the initial teaser episode of Glee after American Idol and then promoting it all summer long has may ensure the show's success. Read more...
In TV Sales, Don't Forget a Bag of Donuts
tvnewscheck| September 22, 2009
Simple and inexpensive ways to create deep meaningful relationships in your market. Read more...
The Great Trust Offensive
BusinessWeek| September 17, 2009
Companies as diverse as McDonald's, Ford, and American Express are revamping their marketing to win back that most valuable of corporate assets. Read more...
In Terms of ROI: What Do We Know About Continuity Vs. Flighting?
Fifty-two week advertising or "drip" advertising works best in many cases. A recency advertising strategy with a frequency of every other day (3x/week) maximizes ROI. In the case of Mars Inc. the media component alone is said to account for 20-60% uplifts in TV ROI even before improvements to creative are implemented. Read more...
Automotive Advertising: It's More than Just "The Deal"
RBR/TVBR.com| August 8, 2009
Educated customers buy more than uneducated customers. Teach them why it"s in their best interest to have some of the features that make your vehicles unique to the market. And give them some good "talking points" they can share with their spouse, the other decision maker. Read more...
Holidays: They're Making a List!
RBR/TVBR.com| September 11, 2009
This holiday season consumers will be practical, thrifty and very budget-conscious, so broadcasters should encourage their clients to start positioning themselves early. Read more...
Sex Sells --And The Recession Made Them Do It
National Post| September 11, 2009
It's becoming an increasingly common tactic ... to make ads overtly sexual with a soft-core porn edge. Read more...
Targeting Tots: How Brands Connect with Children
brandchannel| July 27, 2009
Like it or not, branding to infants and children is big business, and doting parents shouldn't underestimate the power of primary colours on purse strings. Read more...
What Marketers Can Learn from "Cash for Clunkers"
MediaBizBloggers| September 3, 2009
Consumers are looking for an excuse to spend again. Read more...
Viewers Hunger for Web and TV at Same Time: Study
Reuters| September 2, 2009
The possibility of watching (video) anyplace has really increased dramatically, but really the rule of thumb is that you watch it on the best screen. Read more...
Hulu is Broadcast TV Networks' Best Bet for Generating Online Video Payments
NAPTE VideoNuze| August 10, 2009
For broadcast TV networks, figuring out how to get paid for online distribution is not trivial. Years of giving viewers free access to their shows has set expectations. Read more...
Obstacle Delusion
RBR/TVBR| July 31, 2009
Delusions that become obstacle and trip us up in broadcast sales. Read more...
All Media is Local: Work Local. Buy Local. Play Local. Eat Local
RBR/TVBR| August 8, 2009
Consumers growing affection for supporting local businesses is good for local media. Read more...
Marketing to Today's 65-plus Consumers
Adweek| July 27, 2009
Most in this category see themselves as a good 10 to 20 years younger than their actual age. Ads that resonate with this group feature themes of connectedness. Read more...
Poll Asks People What Kinds of Ads They Regard As Effective
Adweek| July 20, 2009, "Poll Finds Ad People, General Public Out of Sync"
Ads that are entertaining, funny, "make me think", and provide new information are regarded as effective strategies among the viewing public. Read more...
Lab Watches Web Surfers to See Which Ads Work
The New York Times| July 27, 2009
Online video "fly out" ads that play next to the media player deliver the same punch as see-though "transparency" ads that appear over the content. Read more...
Why Advertisers Should Turn to Cause Strategies When Times Are Tough
Advertising Age| July 29, 2009
Cause marketing provides outlets for consumers of all financial means to give back and helps build brands. Read more... (alternate link)
Brands Try Insurance Plans
Brandweek| July 18, 2009
Marketers are easing the minds of worried consumers with assurance programs. Read more...
Can We Plan Media for Word of Mouth? "Yes We Can!"
Jack Myers MediaBizBlogger| July 15, 2009
Research shows that there is a clear and predictable relationship between ad expenditures and word of mouth. Read more...
6 Lessons From the Best Marketing Campaign Ever
Fast Company| July 12, 2009
A small tourism board achieved amazing results in its search for a new "caretaker" for Hamilton Island in Queensland Australia. Read more...
More Lessons for Making Money From News Web Content
RBR/TVBR| July 14, 2009
People who repeatedly visit a website feel they are authors themselves and have stake in the site's prosperity. Web money-makers constantly use reader feedback to mold and shape the site. Read more...
How Much Frequency Is Enough?
Jack Myers - MediaBizBloggers| July 8, 2009
While the initial impression is the most important, a weekly frequency of three delivers the best results. Read more...
Getting into A.M. news in an unconventional way
Chicago Tribune| July 6, 2009
An innovative local broadcaster will be inserting a splash of news, entertainment and lifestyle reports in between regular weekday morning programming. The content will also be used for the web. Read more...
Stations Must Re-Think Web Strategies
tvnewsday| July 10, 2009
What distinguishes broadcasters from their many competitors is their connection with the local community. They enjoy a relationship with viewers that specialty channels simply don't have and they can leverage that relationship to become online community builders. Read more...
Food Network Magazine is Media's Next Wave
MarketWatch| July 6, 2009
As media companies compete for advertising revenue during the recession, the key to success will be a company's ability to give a title maximum exposure across many platforms. Read more...
TV Networks Stake Their Claim to The Mobile Gaming Market
paidContent.org| July 6, 2009
TV networks are well positioned to offer mobile apps that leverage existing audience for their franchises. Read more...
Making Money from Streaming News Video
RBR/TVBR| June 25, 2009
Cater to underserved local audience and aggregate content dedicated to that niche. Read more...
Ask For The Pony
RBR/TVBR| June 24, 2009
Agencies and broadcasters might benefit from following the advice from the Family Circus' Dolly: "The best way to get a hamster is to first ask for a pony." Read more...
Promoting New Programming
RBR/TVBR| June 15, 2009 "New TV programs this fall face an uphill battle"
The internet falls far behind television as a source of new program awareness, at about 15 % recall vs. 94% for TV ads. Read more...
More Marketers Connect With Consumers Through Mobile Apps
USA Today| June 25, 2009
Apps are fast becoming part of today's marketing mix because they can connect brands and products directly to consumers. Read more...
New Media's New Status At TV Groups
tvnewsday| June 24, 2009
Digital strategies are an essential part of reaching audiences and have become key to developing the broader television business. Read more...
TV Show Helps Utah Boy Survive Night In Woods
tvnewsday| June 23, 2009
This goes to show you can't learn everything from your parents, school and your peers! Read more...
7 Killer Facts about TV Advertising
thinkbox| June 2009
Seven reasons why TV will continue to be central to the future of advertising. Read more...
A New Kind of Local TV News Show Debuts
Las Vegas Sun| June 16, 2009
Web-friendly newscast aims to be fun and entertaining and avoids the typical news fare of tragedies and traffic. Read more...
Angry Ads Seek to Channel Consumer Outrage
The New York Times| May 15, 2009
Advertising campaigns are harnessing the frustration consumers are feeling as a result of the frightening financial events of the past year. Read more...
Bringing More Value to Advertisers Through Creative Partnerships
RBR/TVBR| June 1, 2009
Using a two-way partnership that helps everyone thrive, TV stations are tapping into their content to give marketers additional exposure beyond paid spots. Read more...
NBC Aims for Year-Round Programming
Marketing Magazine| May 20, 2009
Instead of airing throughout the season, designated shows will have their run and then make way for the next wave of fresh programming. Read more...
Put Your Message in the Moment: What Can and Can't be Said Now
brandchannel| May 11, 2009
In this environment, a "trust us" message doesn"t work. A "join us" message does. Read more...
What Twitter Can Teach Us About Broadcasting
RBR/TVBR| June 2, 2009
Empower your audience to share and participate and you may gain access to millions of dollars worth of free content creation. Read more...
'Oprah' Launches Summer Sweepstakes TVWeek
TVWeek| June 2, 2009
The promotion calls on viewers to watch summer episodes of the show to discover a word of the day, which will also be available on Oprah.com. Read more...
Monetizing Online Video - Broadcasting's Big Problem
RBR/TVBR| May 26, 2009
Making a TV buy is a relatively simple exercise vs. an online one. And if you compare gross impressions for online video to broadcast video, you'll find that a single broadcast view in more valuable than one done over the internet. Read more...
Is Online Video Going Primetime?
BizReport| May 29, 2009
Consumers turn to online video because they can share it. By quickly embedding a video clip on their social pages or sending as a link, viewers can start a conversation. Read more...
Painful Economic Contractions Can Be a Good Thing
brandchannel| May 25, 2009
Brands must be unique in the eyes of the customer and offer greater value than their competitors. Read more...
The TV News Love Affair with Hard Sell Marketing
RBR/TVBR| May 4, 2009
Great marketing campaigns achieve two goals - one for the head and one for the heart. Read more...
Memo To Networks Re Hulu: You're Making A Big Mistake
PaidContent.org| May 18, 2009
Online distribution of content is about efficiency, immediacy, creativity, commerce--and most importantly, about creating and maintaining brand. Read more...
Food2: A New Example of How Cable Networks Leverage Broadband
VideoNuze| May 6, 2009
The online world creates new "shelf space" for TV media to launch properties that target specific audiences and in turn specific advertisers seeking to reach those audiences. Read more...
Why TV Advertising Isn't Dead Yet
BusinessWeek| April 30, 2009
Skittish marketers aren't yet ready to abandon the familiar comfort of the 30-second spot. Read more...
A Funny Thing About the Shortage of Comedies
TVWeek| May 13, 2000
A Magna study asserts that networks should program more advertiser and family-friendly comedy shows. Read more...
Leaders Needed To Re-Engineer Local TV
tvnewsday| May 12, 2009
Local stations need to capitalize on their local relevance and think about themselves as serving specific consumers groups based on what they want to watch. Read more...
Much A-Twitter About Something
Broadcasting & Cable| May 10, 2009
TV executives are looking at the micro blogging service as research tool and eventual money maker. Read more...
Stations Get Creative to Find Revenue
tvnewsday| May 6, 2009
Stations are drilling down a deeper list of advertisers, including many local businesses that have not previously used TV. Read more...
TV: The Medium of Choice in a Recession?
RBR/TVBR| May 7, 2009
Despite a growing list of media options and tight ad budgets, it is logical to begin any reach planning with television. Read more...
TV Stations Attract More Viewers With news Than 'Seinfeld'
Bloomberg| April 16, 2009
More local news attracts more viewers 18-49 than reruns of comedies and other syndicated programming. Read more...
Study finds smartphone users engage with mobile web ads
BizReport| April 30, 2009
More than half (53%) of smartphone users click on mobile ads. 35% have requested coupons or more information and 24% make purchases. Read more...
TV Ads: Measuring Viewer Engagement
BusinessWeek| April 22, 2009
TV networks and advertisers are augmenting Nielsen ratings with engagement metrics to determine prices for ads--and their effectiveness. Read more...
NBC.com is Missing 75% of Potential Ad Revenue in Obama-Leno Video
NAPTE VideoNuze| March 23, 2009
Online TV is missing a significant amount of revenue-generating opportunities and setting bad precedents for consumers' viewing expectations. Read more...
ARF 2009 Re:think Conference " Overview
ARF Conference 2009
This year's conference focused on the urgent need for change and the need for for thoughtful leadership from their advertising research. The use of neuroscience to better understand the relationship between program and advertising engagement levels was also examined, much to TV's benefit! Read more...
Historical Evidence for Maintaining Advertising Spend in a Recession
WARC Online| April 2009,
Strong historical evidence around companies that step up innovation and advertising and their ability to navigate economic downturns. Read more...
Luxury or Necessity? The Public Makes a U-Turn
Pew Social & Demographic Trends| April 23, 2009
Despite a new creed of thrift, TV and technology remain high on people's list of necessities. Read more...
Study Shows TV's Impact on Consumer Purchasing Behaviour
TVWeek| April 15, 2009
Media was found to have an impact on 80% of the awareness phase of the funnel and moved to 53% at the transaction phase. Read more...
Spend in a Recession to Capture Market Share
The New Yorker| April 20, 2009, "Hanging Tough"
Kellogg and Hyundai are clear examples of how to use advertising to gain market share in a down-trodden economy. Read more...
BMW uses five-second Spots
Media in Canada| April 14, 2009, "BMW ads hit the pedal on airtime"
Production of the shorter spots was done for cost-efficiency and to complement dealer advertising campaigns. Read more...
Video Consumer Mapping Study
The Council for Research Excellence| March 26, 2009
An observational study of media habits reveals television's key influence in viewers' lives. Read more...
Marketing Strategies that Build Value
brandchannel| April 6, 2009
In precarious times it pays to advertise and engage in aggressive value building. Read more...
Study: Viewers Turn to Local TV News in Tough Times
Mediaweek| April 5, 2009
A study by Frank N. Magid reveals that 99% of consumers are turning to local TV news at least as much or more frequently than in the past due to the economy. Read more...
Online TV Accounts for 1.6% of Canadian TV Ad Spend: Study
Markekting Magazine| April 8, 2009
A Convergence Consulting Group study says it's imperative broadcasters remain focused on their core business model. Read more...
Media is On Demand - But Content is Still King
Council for Research Excellence, Ball State University Center for Media Design and Sequent Partners| March 26, 2009
The fight for share of wallet is being played out on three screens: mobile, television and the internet. So far, TV is winning. Read more...
Apex Influencer Report
Apex, Leger Marketing study| 2009
Television, by far, remains the most trusted and credible media source in the country. Read more...
How to Steal Customers from the Yellow Pages
RBR/TVBR| August 11, 2008
A Local business that consistently advertises on TV will stand out more to consumers ready to buy than any Yellow Page ad. Read more...
Recession Reporting Hits Home
Broadcasting & Cable| March 14, 2009
Stations are helping viewers get through a down economy and combating bad-news fatigue with stories meant to inspire and empower. Read more...
Nielsen: Social Nets Overtake E-mail
Adweek| March 9, 2009
According to Nielsen, social networking has overtaken e-mail as the most popular Internet activity. Read more...
Sitcoms Thrive
TVWeek| March 8, 2009
Comedies appeal to a very broad audience and advertisers love them. Read more...
Stations Need to Redefine Themselves
TVNewsday| March 10, 2009
Television is much better situated for survival and actually can thrive, but it needs to be redefined in terms of what the business it is in. Read more...
Defeating the DVR to Promote Shows
TVWeek| March 8, 2009
The point of promo creative is not to stop you from fast-forwarding, but to convey the tune-in message and the show information no matter what mode you're in. Read more...
Alcohol in Film, TV and Ads Boosts Consumption: Study
Marketing Magazine March 4, 2009
Viewers who watch programming and ads that show characters drinking consume more than those who watch programs where booze was less evident. Read more...
ARF: TV Ads Are Still Effective, If Not More
Brandweek| February 25, 2009
An analysis of case histories has found that TV is increasing in effectiveness when it comes to increasing sales. Read more...
New Solutions for Tough Times
Broadcasting & Cable| February 21, 2009
Broadcasters who stay focused on serving their communities will survive better than those who panic. Read more...
Economy Affecting Overall Consumer Spending, But TV-Related Spending Relatively Spared
Nielsen| February 20, 2009
Consumers are still investing in home entertainment despite cutting back in other areas, according to Nielsen's SportsQuest" survey. Read more...
How Local TV Sites Can Take Advantage of Papers
lostremote| February 5, 2009
Tips to follow as TV sites push to become their markets top local news destination. Read more...
How Strong is Your Brand?
brandchannel.com| February 2, 2009
Strong brands counteract the downward pull of a tough market by sustaining price premiums and higher margins by clearly differentiating themselves in a way that isn't easily copied. Read more...
The Economics of Giving It Away
The Wall Street Journal| January 31, 2009
Free online products and services are more attractive than ever, but how can suppliers make a business model out of nothing? Read more...
Fox's TV Gamble: Fewer Ads in a Break, but Costing More
New York Times| February 13, 2008
Shorter commercial breaks keep viewer more engaged, improve brand recall and result in less skipping of commercials. Read more...
Nielsen Online looks at Most Popular Streaming TV
RBR/TVBR| February 12, 2009
There is more to online viewership than a simple extension of the TV audience. Read more...
Digging for Dollars
Broadcasting & Cable| February 2, 2009
Local TV stations get creative to make up for lack of automotive dollars and a generally downbeat economy. Read more...
Why Television Still Shines in a World of Screens
New York Times| February 8, 2009
As video drives our growing screen culture, TV continues to stand out with surprising resilience. Read more...
Television Reflects Modern Society
Variety| February 5, 2009
Audiences are living vicariously through edgy TV programs. Read more...
AMA Mplanet 2009: AMA marketers on strategies for an unpredictable economy
WARC| January 2009
CEOs from the American Marketing Association, Amex and Nintendo offer their insights in the face of the new economic reality. Read more...
Mobile TV Turns On
Forbes| January 27, 2009
HDTV and the mobilization of TV content is transforming television. Read more...
Consumers Clinging to Old Favorite Brands
Brandweek| January 20, 2009
In a challenging economy, value is something consumers focus on: What brands can I really trust. Read more...
CBS Pumps Up TV.com to Create a Destination
New York Times| January 11, 2009
CBS believes that more video content that allows users to rate episodes, write reviews and view cast and crew information will drive more community. Read more...
TiVo: Movie Ads Pop on DVR Playback
Adweek| January 21, 2009
A TiVo study finds that six of the 10 most-viewed commercials seen in DVR playback mode during 2008 were for theatrical film releases. Read more...
Online TV Sites Battle for Viewers
BusinessWeek| January 19, 2009
Some online TV sites are leveraging television's inherent social currency and water-cooler effect by encouraging users to form a community and letting them post reviews, form fan groups, vote in polls, and share activity logs with friends. Read more...
Handling category slowdowns
Admap| November 2007
Various global brands that have re-energised their categories in the face of a slowdown. Read more...
Does a Super Bowl Ad Make Sense in a Recession?
Advertising Age| January 12, 2009
The big game remains the single best means to reach a large audience in one shot and captures an audience that has a genuine interest in the advertising. Read more...
Station runs a campaign to fight perception of economic woes
tvnewsday| December 15, 2008, "W. Va., Station Gives Car Dealers a Boost"
As news headlines blow the perception of economic turmoil out of proportion, a W. Va. station is running a campaign to promote the region's strong points and bolster local industries, particularly auto dealers. Read more...
10-Second Spots 78% as Effective as :30s
RBR/TVBR.com| January 15, 2009, "Advertisers seeking national :10s"
While many advertisers are facing leaner marketing budgets, some are using 10-second spots as a way to stretch their marketing dollars. Read more...
Local Outlets Seek New Revenue Streams to Offset Losses
Mediaweek.com| January 5, 2009
TV and radio stations are working to adopt new business models and innovative sales approaches to keep rates and business intact. Read more...
Ad World Looks For Recession's Silver Lining
Broadcasting & Cable| January 5, 2009
At the local station level, it is no secret 2009 is daunting, so innovation is absolutely the order of the day. Hearst-Argyle stations have taken to producing PSA messages to ease recession anxiety. Read more...
Dynamics of The Downturn
WARC Online| January 2009
Price comparison, category switching and "social" online shopping could all increase in the downturn as consumers reappraise routine behaviour and choices. Read more...
Media Agencies Ready to Rumble for ROI
Adweek.com| January 5, 2008
A challenging environment could actually provide the ability for more innovation and opportunities to do the never-been-done-before. Read more...
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