2008 Quotes
Quotes from influential people and organizations in support of using television advertising. 

Even though consumer spending has slowed dramatically this year, it's not dead:

"If you're selling something unique or something that consumers perceive to have value for them, they will still buy."

--Marshal Cohen, chief retail analyst with NPD Group
CNNmoney.com| December 9, 2008, "5 stores bucking the sales slump"

"Strong companies use strong brands in down markets to increase market share."

--Bill Wise, VP of business development at Yahoo
Online Media Daily| December 9, 2008, "Analyst: Overabundance Will Drive Down Online Ad Channels" (free registration)

"The gospel of media has always been that no new medium has ever replaced an existing one. Radio adapted to the introduction of television just as print adapted to the development of radio. Broadcast networks adjusted when cable came along. The internet, media traditionalists have continued to assert, might cause upheaval and change for established media, but it certainly could not result in the extinction of those media."

--Jack Myers, Media Futurist, Innovation Consultant, Jack Myers Media Services LLC
JackMyers Media Business Report| December 8, 2008, "Print Media Face Staggering Challenges for the Forseeable Future"

"Television is also doing relatively well in the downturn. As happened in the previous two downturns (in 1991/92 and 2001/02) advertisers will continue to shift their expenditure from secondary media to television, being familiar with its power to build brands."

"Like cinema admissions, television viewing tends to rise in recessions because it offers escapism, and at a much lower price per hour to the consumer."

--report by media-buying agency ZenithOptimedia
C21Media| December 8, 2008, "TV to Benefit in Ad Recession"

"The brands that don't keep advertising will be forgotten. People will not think about you when they do decide to buy."

--Stephanie Brinley, senior manager of product analysis at AutoPacific Inc.
Automotive News| December 1, 2008, "Marketing budgets collapse"

"Staying at home no longer means your entertainment options are limited.  As families continue to look for ways to manage their budgets, they"re realizing that by staying home they actually have more choices, more control and more time together."

--Shruti Joshi, Verizon"s director of marketing
TVWeek| December 4, 2008, "HD Fuels Stay-at-Home Entertainment"

"TV is back in the game. Internet search is a spectacular application. It is a thing of beauty. Internet display advertising is not a killer application. ... I ask people at every cocktail party, when did you last click on a display ad online? I can't find anyone. The transaction usually takes place at the bricks-and-mortar level, so you don't know if [the ad] led to a sale."

--David Verklin, CEO of Canoe Ventures
Broadcasting & Cable| December 1, 2008, "Canoe's David Verklin Navigates Tough Waters"

"We basically have reached the point now where everyone realizes that it's in everyone's best interests to make popular programming available so people can watch it any time they want to watch it."

--David Poltrack, chief researcher at CBS
Associated Press| November 24, 2008, "DVR a 'Frienemy' of Television Programs"

People "love filmed entertainment content"that"s not going to change."

--Jeff Longsdown, a senior analyst for BMO"s Capital Markets" Equity Research Group who specializes in entertainment and gaming

"The human condition embraces being entertained."

--Christa Thomas, a managing director and senior client executive in JP Morgan"s Entertainment Industries Group
TVWeek| November 20, 2008, "Media Still Recession Resistant, Panel Says"

"The TV set is evolving and content itself is evolving." Understanding what friends are watching or doing on their TV screens "has to have a tremendous amount of value."

--Michael Gartenberg, an analyst in the research division of Jupitermedia Corp.
The Wall Street Journal| October 27, 2008, "TV+Social Network=?"

"[People] keep finding more time to spend with the three screens. TV use is at an all-time high, yet people are also using the internet more often - 31% of which is happening simultaneously." 

--Susan Whiting, Nielsen vice chairperson
TVNewsday| November 24, 2008, "Nielsen: TV Usage Rises to All-Time High"

"More and more people are changing the way they consume television. In the next few years, we will rewrite all the rules."

"I call the DVR our 'Frienemy.' "

--Alan Wurtzel, NBC's chief research executive

"The biggest single competitor to network programming in any time slot now is (pre-recorded) network programming."

--David Poltrack, chief researcher at CBS
Associate Press| November 24, 2008, "DVR a 'Frienemy' of Television Programs"

Web ads are eminently ignorable, and rarely move one to laugh or cry.

"Internet ads are small and out of the way. Advertisers want to deliver impact, and I don"t think the impact for these ads is always that strong."

--Greg March, digital group director at Wieden + Kennedy
Adweek| November 24, 2008, "Is the End Near for Display Ads?"

Recession Lessons:

"The lessons are even more important now: people are looking for the right value, and if we are offering [that] and building on relationships, we will get through it."

--Jim Stengel, Procter & Gamble's former Global Marketing Officer

"Don't jump, don't let the urgent overwhelm the important; it's easy to panic, but don't let your brand become a commodity. This is death for marketers."

--Joe Tripodi, Coca-Cola's CMO
Marketing Daily| October 21, 2008, "Marketers Weigh Anchors During Economic Squall" (Free registration)

"There is still great value in consistently communicating your brand or product on TV, in print or radio. But increasingly they serve to help set up a two-way dialogue online with customers who want to engage in a genuine conversation."

--Marke LaNeve, VP-vehicle sales, service and marketing for GM North America
Automotive News/Advertising Age| September 15, 2008, "Quick to experiment, GM seeks to make new-media dialogue pay" (Subscription may be required)

"The lean-back experience of TV is enhanced by HD and the size of the screen." That advantage offers a big marketing opportunity.

...the success of the HD format depends on creation of new programming that viewers feel they need to see in high definition.

--Rebecca Glashow, VP Digital Media Distribution for Discovery Communications
TVWeek| November 9, 2008, "CTAM Panel Tackles Recession Marketing"

"The cost of doing nothing is greater than the cost of doing something."

--Diane Swonk of Mesirow Financial, referring to the collapse of Lehman Brothers Holdings Inc. in September
The Wall Street Journal| November 13, 2008, "Economists See No Growth Until 2nd Half of 2009" (Subscription may be required)

High-definition television is being readily adopted. Consumers, independent of their technology attitudes and incomes, are buying HD TVs.

"I think this speaks to the importance of TV across the broad population. People like their TV, they like the large, crisp screen."

--Charles Golvin, author of a Forrester Research looking at how Canadians use technology
Marketing Magazine| November 13, 2008, "TV Still Tops With Gen Y ...For Now"

The most important thing advertisers can do this year is to follow consumers online, "...you have to pay attention to where [consumers] are spending their time, no matter what the economic conditions are."

--Paula Gignac, president of IAB Canada
Marketing Magazine| November 12, 2008, "Online Ad Spend Up 25%"

Ads appearing in the Super Bowl seem to get more advance publicity every year, helping to offset the price tag.

"Companies realize that it's even more important in a challenging economy to deliver their message in front of the largest audience they'll see all year."

--a spokesman for NBC

"...[E*Trade's Nick Utton] decided to do Super Bowl ads because he felt that it would ultimately show confidence in the brand."

--Nick Utton, chief marketing officer of E*Trade

(E*Trade ads got a favourable reception, resulting in a 32% increase in newly opened and funded brokerage accounts during the week following the Super Bowl)

Wall Street Journal| November 11, 2008, "Tough Times Complicate Case for Buying Super Bowl Ads" (Subscription may be required)

--Jessica Reif Cohen, a VP and managing director of Merrill Lynch & Co. Inc.
Light Reading's cable digital news| November 11, 2008, "Cable Pros See Slow Growth in a Bad Economy"

...there is "no question" that clients are reducing their ad spending. That means advertisers will make a "retreat to quality."

--David Verklin, CEO of the MSO-backed Canoe Ventures advanced advertising service bureau
Light Reading's cable digital news| November 11, 2008, "Cable Pros See Slow Growth in a Bad Economy"

"Consumers are increasingly relying on the web to catch up on content they missed when it aired on television and the networks are beginning to capitalize on this trend. Case in point - anyone who didn't see Tina Fey's impersonation of Sarah Palin on 'Saturday Night Live' had to log on and watch it or risk having nothing to say around the proverbial water cooler."

--Jon Gibs, vice president, media analytics, Nielsen Online
BizReport| November 7, 2008, "Network television websites see huge traffic increases"

"Television is sooo not dead. All that is going on is a diversification of screens."

--Dennis Ryan, chief creative officer at Element 79Christian Science Monitor| November 03, 2008, "Advertisers up the ante as products become TV plots"

Auto dealer Annette Sykora remains a big believer in local TV as a complement to her growing investment in online marketing. TV keeps her dealership brands in front of Lubbock's consumers, she says, while the internet generates the leads.

"In my market, TV is very affordable in relationship to the other mediums and it's a great way to tell a story " for people to actually see and hear what our dealership is about. We use it more to distinguish our dealerships, not necessarily the brands we sell."

--Annette Sykora, the current NADA chairman and a principal in two dealership outside of Lubbock, Texas
TVNewsday| November 4, 2008, "Shifting Auto Ads into Gear with TV, Net"

"TV usage is at an all-time high, and yet there's a lot more people using the internet, and where does the time go, and part of the answer is that it's happening simultaneously."

--Gary Holmes, Nielsen spokesman
Reuters| October 31, 2008, "Nielsen finds strong TV-Internet usage overlap"

Apparently, what is good for CBS is a bad economy. Their lineup of police procedurals, where the criminals always get caught, and sitcoms that are reliably funny in unchallenging ways, seems to be becoming a safe haven for viewers worried about jobs and mortgages.

"When the road gets rocky, the center is the best place to be."

--Kelly Kahl, the chief scheduler for CBS
New York Times| November 3, 2007, "Young Viewers Flocking to CBS in a Season of Disappointments"

"...early trends seem to indicate that online usage is complementing, not substituting for, traditional television viewing."

--Howard Shimmel, SVP/Client Insights, The Nielsen Company
RBR/TVBR.com| October 31, 2008, "TV viewing, internet use complementary"

"Television is no gimmick, and nobody will ever be elected to major office again without presenting themselves well on it."

--Roger Ailes, Television producer and Nixon campaign consultant, 1968
The Huffington Post| October 31, 2008, "Obamamercial- Barack Goes Old School and Crosses the Socio-Techno Divide"

"TV is the "mass" in mass media. If awareness solves your advertising problem, there is still nothing you can do that will have a greater reach or be more effective than broadcasting a show in Primetime."

--Shelly Palmer, Managing Director of Advanced Media Ventures Group LLC
The Huffington Post| October 31, 2008, "Obamamercial- Barack Goes Old School and Crosses the Socio-Techno Divide"

Selling multiplatform media packages:

"...allows multiplatform video (TV) companies to offer a better solution than competitors that can sell only one of these platforms. Moreover, it allows a station to optimize its unique ability to attract the largest base of consumers through the mass audience appeal of its programming and then drive viewers to these niche market and interactive opportunities that advertisers will increasingly demand."

--Tim Hanlon, executive vice president, Ventures Denuo, a Publicis Groupe Company
TVNEWSDAY| October 31, 2008, "It's Not TV Advertisers Want, But Video"

"Prime time represents an important block of time when people want to be entertained and informed."

"It is becoming less about the shows' or TV networks' schedules; more and more consumers can find what interests them and watch it when they find time. The more flexibility that media companies offer consumers for watching on their own terms, in their "personal prime time," the more viewing hours they will capture."

--David Tice, vice president and director of Knowledge Networks" The Home Technology Monitor
TV Week| October 29, 2008, "Younger Viewers Transforming TV Watching, Report Says"

"Everybody was saying that the world is different, the world has changed. But ultimately, it turns out that it"s still about the programming". People still want to see their favourite shows."

--Leslie Moonves, CBS Corp. president-CEO
TVWeek| October 26, 2008, "Moonves: Tradition Serves CBC"

"I think TV is something that advertisers are going to want to hold on to as best they can because it is the most efficient and effective way to reach people."

"Broadcast is a place where the dollars hold. It"s still a medium where people think it can drive demand."

--Andy Donchin, executive vp, director of national broadcast at media agency Carat
TVWeek| October 26, 2008, "Buyers Stick to TV Ads"

""online video viewing" will create many new opportunities for content providers and advertisers" advertisers (should) re-think their approaches to marketing" to captivate these valuable viewers as they drive online video into a mainstream entertainment medium."

--Steve Mitgang, CEO of Veoh Networks
Center for Media Research| October 23, 2008, "Engaged Online Viewers Receptive to Advertising" (free registration)

On the authority and importance of mainstream media:

"The mainstream media is more professional, better educated, held accountable ... more transparent, [with] larger audience, than ever before."

"There is nothing we can publish now that's false, that's plagiarism - a lot of which happened in the past and you never found out about it. Nothing like that can happen now without being caught by someone in the blogosphere."

--David Downie, former executive editor of "The Washington Post"
KTAR.com| October 21, 2008, "Former editor: Local TV more threatened than newspapers"

"The idea is to create buzz; if people see the clips online they might find them funny and tune in to Saturday Night Live regularly. Lapsed viewers might return, or even people who have never seen the show might watch."

--Vivi Zigler, president of NBC Universal digital entertainment, owned by the General Electric Co
Marketing Magazine| October 20, 2008, "NBC Cashing in Online with SNL's Popular Palin Skits"

"I think even with all the discussion on digital, when we are on television, we tend to have more traffic to our websites."

--Mark LaNeve, VP-vehicle sales, service and marketing for GM
Automotive News| September 16, 2008, "LaNeve attacks mpg perception issue, homes in on brand message"

"TV ads are like the compulsory event of the ice skating competition. If you don't have them, you're not getting to the free skate."

--David Dixon of Dixon/Davis Media Group
Roll Call| February 27, 2008, "Are TV Ads Losing Their Punch" (subscription required)

"...where market-share opportunities arise, increasing spending into the malaise is a very proven strategy, and those who do it are going to be the long-term winners."

--Robert D. Liodice, the president and chief executive of Association of National Advertisers
New York Times| October 16, 2008, "Persuading Companies to Keep Up Their Pitches"

"With the democratization of information, consumers can either form around a brand and praise it, or blog it to death. There's no place to hide. Truly successful brands understand how to be part of the dialogue, rather than trying to control it. They understand the vital needs to be transparent and co-create their brands with consumers."

--John Gerzema, Y&R chief insights officer
Marketing Daily| October 13, 2008, "Hidden 'Brand Bubble' Threatens to Burst, Warn Analysts" (free registration may be required)

On the importance of building awareness in regards to automotive advertising:

"If you don't survive the awareness and consideration rounds, you don't get to play in the final round," meaning vehicle sales won't come if a company doesn't lay the groundwork for brand building.

--Chirs Rohrs, TVB (U.S.) President
Advertising Age| October 13, 2008, "TVB to GM: Don't Forget to Use Spot TV"
(registration required)

"(Viewers') appetite for TV is pretty intense. It's a big part of their lives. We're there on the list by gas and food and electricity. Consumer spending, in theory, could be impacted a lot more on the more flexible things."

"People really value their TV subscriptions as their primary form of entertainment. We're seeing more and more people looking for deals, looking for ways to save money. ... This is one thing that people hold on to, even though they may cut down pieces of it."

--Jessica Insalaco, CMO EchoStar's Dish Network
Advertising Age| October 13, 2008, "Pay TV Enjoys Shelter From Recession" (registration required)

"When you're integrated into a program, your product adds a presence and becomes a character in a way."

(Ugly Betty example)

--Dino Bernacchi, GM's director of marketing and branded entertainment
Macleans.ca| October 10, 2008, "Automakers push key vehicles through fall television shows"

GM and Ford will continue marketing:

"There is no choice; they have to market. They will take the money from somewhere else."

--Art Spinella of Bandon, Ore.-based CNW Marketing Research
Marketing Daily| October 10, 2008, "Domestic Auto Giants Face Capital Crunch"

"in tough times there will be a migration of investment dollars to strong brands and measureable activities."

--Jack Griffin, Meredith Publishing president
JackMyers.com| October 9, 2008, "Magazines are Solution to Web's 'Cesspool of Disinformation,' says Google's Eric Schmidt"

"...the nature of brands is changing from authority to community. And brands that are endorsed by communities are much stronger."

--David Kenny, Managing Partner, VivaKi, a member of Publicis Groupe SA
MediaDailyNews| September 15, 2008, "The Future of Media Round Table"

"If consumers can't make heads or tails of the financial crisis, perhaps they'll gain assurance from the type of TV advertising that's running. If they notice business is still working as usual " companies targeting them and asking for their money " that's a good sign, isn't it?"

--Wayne Friedman, MediaPost media critic
TVWatch| September 30, 2008, "TV's Financial Drama"

"The internet is not cannibalistic; it is only additive."

Moonves said the internet is a place for CBS to test programming concepts and offer viewers value added content. He said he is not a big believer in only streaming CBS programming. "We want to offer viewers premium content on the internet that they can"t get on the network, not regurgitated TV content."

--Les Moonves, CBS Corp. president and CEO
Mediaweek.com| September 23, 2008, "CBS' Moonves: Online Content Tantamount to TV Network Success"

"...the optimum consumer-advertising relationship is found in bridal magazines: "If you ripped all the ads out, no one would want to buy it. In these specialized areas, there's a real opportunity to focus not just on advertising - to focus on the right advertising. Consumers are going to be less likely to fast-forward through something they care about."

--Tara Maitra, vice president and general manager of content services at TiVo
MediaDailyNews| October 1, 2008, "The Future of Media: Television"

"The future of broadcast is going to be increasingly focused on live events, reality shows, awards shows, newsmagazines and really big competitions - fare that's topical and timely. It's going to rely on things that unfold right then and there and can't be TiVoed or fed through some other source. If the Lakers won the championship, it's just not quite as satisfying to see it two days later."

--Kevin Beggs, president of programming and production at Hollywood powerhouse Lionsgate
MediaDailyNews| October 1, 2008, "The Future of Media: Television"

"People have been writing about the death of television for years. But as of now, it's still front and center. People are watching more TV than ever before; there are more choices out there. When you think of multiplatform deals, television is still the driver. The brands are driven by television, whether it's cable or broadcast."

--Brad Adgate, senior vice president and director of research at Horizon Media
MediaDailyNews| October 1, 2008, "The Future of Media: Television"

"Watching TV on the internet is not going to replace that lean-back experience of hunkering down in front of your big-screen TV. Nothing is replacing anything at this point. Multitasking is on the rise. There's simultaneous usage, so it's no longer one medium versus another."

--Shari Anne Brill, vice president and director of programming with Carat USA
MediaDailyNews| October 1, 2008, "The Future of Media: Television"

"The current economic situation translates into an increased focus on measurability and return on marketing investment. As more offline dollars shift to online and direct response, firms that can make brands famous and grow clients' business will pick up additional market share."

--Miles Nadal, chairman-CEO, MDC Partners
Advertising Age| September 22, 2008, "What the Holding Company Chiefs Are Saying"

"You can't sell what you can't measure"

--Jeff Zucker, NBC Universal CEO
Reuters| September 26, 2008, "NBC says local TV profoundly affected by downturn"

"Media use begets medium use."

"There's a sense of trust there is for existing media and there's a sense that the internet serves as a compliment to existing media."

--Charles Zamaria, Ryerson University professor
Vancouver Sun| September 24, 2008, "Traditional media remain strong as web surfing grows"

"The traditional 30-second spot isn't going anywhere."

--David Verklin, the CEO of Canoe Ventures
MediaDailyNews| September 24, 2008, "Advertising Week: Verklin Promises 'New Medium of TV' "

"This is not the time to cut advertising. It is well documented that brands that increase advertising during a recession, when competitors are cutting back, can improve market share and return on investment at lower cost than during good economic times. Uncertain consumers need the reassurance of known brands--and more consumers at home watching television can deliver higher than expected audiences at lower cost-per-thousand impressions."

--John Quelch, Senior Associate Dean and Lincoln Filene Professor of Business Administration at Harvard Business School
Harvard Business Publishing | September 24, 2008, "How To Market In a Recession"

"TV is still king."

--Alan Wurtzel, NBCU research president
Mediaweek.com| September 22, 2008, "NBCU's Wurtzel: 'TV Is Still King,' Though Viewers Flocked to Web for Olympics"

"It's very old-school, but the recall rates are very high. This is about being part of a strong user experience."

--Jason Kilar, CEO of Hulu
Online Media Daily| September 19, 2008, "Hulu's Obsession With 'Every Little Pixel' Pays Off"

"...if you want to look at somebody who we all think of as an avatar of marketing genius and consumer insight, look at Steve Jobs, and look at where he spends his money in advertising. It's very interesting, because he spends most of his money in advertising on very simple ads aimed at network television mass audience programs. It's very cheap. It's mass reach, and then he spends the rest of it on outdoor and magazines and throws a little bit on the internet."

--John Huey, Editor-in-Chief, Time Inc.
Media Magazine| September 15, 2008, "The Future of Media Round Table"

"Channel surfing (as measured by people-meters) is good for ad recall. I believe this is true because channel surfing requires focused attention on the TV, which is better than ignoring the TV altogether."

--John Hallward, President, Global Product Development, Ipsos ASI
2008 Ipsos, "The Advertising Challenge: Catch Me if You Can!"

Mainstream television will always win because:

"People try most things that are new for a while and then gravitate to what really matters to them, especially when overwhelmed."

--Bob Guccione Jr., former Editor and Publisher of SPIN, GEAR, and DISCOVER
Media Magazine| September 10, 2008, "The Future of Media"

"Major sports properties work. They come with astronomical price tags, but they're one of the few sure things left in television."

--Ben Grossman, Editor at Broadcasting & Cable
Broadcasting & Cable| August 18, 2008, "Score One for TV"

Using online video to market network TV programming:

"Video online has become a really important part of what we do--and what consumers want. But it has also become an incredibly important part of our marketing program."
--Michael Benson, evp of ABC Entertainment
 

NBC provides a full episode of some shows online one week prior to their on-air debut:

"...giving consumers opportunities to taste the shows so that they engaged with the character in advance of their premiers. The goal, is to turn the audience into marketers themselves."
--Adam Stotsky, president of NBC entertainment marketing

"We're not just selling a movie that opens in a weekend. We're selling a long-term commitment to a television series"
--John Miller, CMO of NBC Universal Television Group, president of The NBC Agency

Mediaweek| September 8, 2008, "Nets Making Greater Use of Online Video"

"The really obvious benefit of television is that people like to watch it. If you're adding up the costs and benefits, it's important not to forget that."

--Benjamin Olken, Massachusetts Institute of Technology economist
Wall Street Journal| September 6, 2008, "A New View On TV"

Storm coverage brings out the best in local media:

"For all of its glamour, the internet is basically useless expect for the local TV and radio sites."

--Steve Pruett, the CEO of the Communications Corp. of America
tvnewsday| September 5, 2008, "Bad Weather Brings Out Local TV's Best"

"It's a myth that advertisers don't reach young consumers via television"

--Brian Wieser, SVP, director of industry analysis, Magna
tvnewsday| September 4, 2008, "TV Advertising Surviving Web Challenges"

"Good content is good content. Obviously, there are trends and fashions of the moment and certain shows fall out of favour and certain shows fall into favour, but good productions are good productions, good actors are good actors and quality content will always emerge. The difference will be the way in which people access it, and that's something that's very much in flux."

--Steven Bochco, writer and producer of Hill Street Blues, LA Law and  Raising the Bar
Forbes.com| August 19, 2008, "Q&A: Steven Bochco's Raising the Bar"

"TV as a whole continues to dwarf every other media. Television still meets advertisers' needs more than any other platform."

"And while wealthier households may have greater access to multiple platforms, television is still the medium that reaches consumers regardless of economic status."

--Brian Wieser, SVP, director of industry analysis, Magna
tvnewsday| September 4, 2008, "TV Advertising Surviving Web Challenges"

Local TV stations are "vibrant local businesses that produce programs that make the top 10 every day."

--Kathleen Keefe, Hearst-Argyle's vice president of sales
tvnewsday| September 3, 2008, "Study: Local News Among TV's Top Shows"

"The Lost of the web " or maybe it will be a Friends " has yet to be born. Even the medium's first hit, Lonelygirl15, struggled to retain an audience."

"The Lonelygirl videos made their debut on YouTube in the summer of 2006. Initially, they reached millions of internet surfers, introducing the concept of professionally produced webisodes to the public. But the videos kept coming well after the buzz faded. On Aug. 1, when the series ended with a 12-episode finale, hardly anyone noticed."

Excerpt from: International Herald Tribune| September 1, 2008, "Web TV producers struggle to find formula for success"

"Clearly, what has given us a lot of visibility has been the exposure we have had on TV and in newspapers, with gas prices increasing and people looking for alternatives."

--Paolo Timoni, President and CEO of Piaggio USA
Marketing Daily| August 29, 2008, "Piaggio Sales Spike On Gas Price News, Traffic Jams"

"Local TV is a great buy and a great way to increase brand, and in difficult times your brand becomes even more important.  We believe helping retailers succeed will only help us grow our share of the TV advertising pie."

--Alan Frank became President and CEO of Post-Newsweek Stations, the TV group of The Washington Post Company
RBR/TVBR| August 24, 2008, "Speaking with Alan Frank"

The purchasing power of those ages 40 to 59 - "Generation Buy"

"" it's a mistake to underestimate the power of people in their 40s and 50s" knowing that this generation has so many dependants, the means to buy the products that appeal to them, and the willingness to try new brands, is powerful information" "

--Larry W. Jones, president, TV Land
Center for Media Research| August 29, 2008, "Boomers Spend More on Family, Switch Brands for Value, Look for Substance in Advertising"

The internet for political advertising:

"It"s not quite there yet. It"s moving exponentially but it"s not TV."

--Joe Trippi, headed Howard Dean"s race for president four years ago, was a senior strategist for the John Edwards campaign this year and is a consultant on internet issues
TVWeek| August 28, 2008, "Political Ads: Web vs. TV"

"Let's say you want to reach 25% of the market. There is no better way of doing it besides using traditional media, which in the local market tends to basically mean spot television or newspapers. The difference is, people are still watching lots of television, but they are watching or using less and less newspapers."

--Rishad Tobaccowala, CEO of Denuo and chief innovation officer at Publicis Group Media
TVNEWSDAY| August 25, 2008, "Last Mass Medium Standing Could Be TV"

"One thing is becoming increasingly clear, while more people are snacking on internet video, the real meal continues to be TV."

--Mark Cuban, Chairman of HDNet
Diane Mermigas: On Media| August 25, 2008, "The Future of Television: Local TV at Crossroads"

"Sports makes compelling TV and provides great storytelling for producers in the non-scripted side of the business. When you have authentic, real competition like the Olympics, it can result in unbelievable numbers. Best of all, sports is TiVo-proof"you can"t DVR sports."

--Bob Horowitz, president of Juma Entertainment
TVWeek|, August 24, 2008, "Sports: TV's Power Play"

"These record numbers validate our multiplatform strategy. They drive viewers to share in the Olympic experience on network television in record numbers."

--Gary Zenkel, NBC Olympics president
The Hollywood Reporter| August 20, 2008, "Summer Games huge Internet and viral hit"

"...consumers are more likely to act on the ads they see on local TV, newspaper and magazine sites. ...media sites outpace portals and all other online media at delivering meaningful advertising results."

--Pam Horan, president of the Online Publishers Association
Mediaweek.com| August 19, 2008, "Study: Ads on Local Media Sites Effective"

"HDTV... is in so many homes now, and is really impacting the way people are watching television, which is still the most dominant medium."

--David Tice, vice president and group account director at Knowledge Networks
MediaDailyNews| August 19, 2008, "Data Offers Clear Picture of Game-Changing Media Technology: It's HDTV"

Assessing the stellar ratings for the Summer Olympics:

The Olympics prove "the pipes work. If you put on great programming that people want to watch, then they'll show up."

--Jeff Zucker, NBC Universal CEO Jeff Zucker
MediaPost| August 19, 2008, "Zucker: Reports of Net TV's Death Greatly Exaggerated"

"Advertisers should be taking advantage of a medium that offers proven effectiveness, increasing value, and is growing."

--Tess Alps, Chief Executive of Thinkbox
FT.com| August 12, 2008, "TV holds its ground against web video"

The Olympics on high-definition TV:

"I sit and stare even at sports that I have no interest in and find myself thoroughly entertained. Suddenly, the Games aren't simply fun to watch. They are beautiful to behold."

--Ed Martin, programming and entertainment editor for Jack Myers Report publications
JackMyers Media Business Report| August 14, 2008, "Cablevision Scrooges Olympics Fans as NBC's Summer Games Triumph On TV and Online"

"Everything has changed but nothing has changed. There have never been more options for viewing the Olympics."

--Gary Zenkel, NBC Olympics president

"The internet hardly cannibalizes television viewing. It actually fuels interest."

--Alan Wurtzel, President of research NBC

Broadcasting & Cable| August 13, 2008, "NBCU: 6% of Olympic Viewing on Alternative Platforms"

"...television is still the king of all media when it comes to reach and exposure. Our core focus is 21- to-29-year-olds, and digital is where you reach them because that's where they are. But TV is still that ubiquitous thing that everybody watches."

--Ken Rose, Southern Comfort's U.S. brand director
Marketing Daily| August 11, 2008, "Southern Comfort Taking The Social Road To Reach 20-Somethings"

"If you have an ad that is relevant, you are more likely to pay attention. Commercial skipping is not as random as some people think and there are clear differences by demographic group."

--Todd Juenger, vp, gm, audience research and measurement, TiVo
Adweek.com| July 30, 2008, "TiVo: Viewers Skip Fewer 'Relevant Ads"

"Although it's great when it works, viral marketing on the web is about as reliable a business plan as a lottery ticket."

--Arthur Greenwald, TVNEWSDAY  columnist
TVNEWSDAY| Jul 14 2008, "Broadcasting Still the Economy's Top Fuel"

"The Olympics offer those all-too-rare online chances to reach a huge common audience " the things TV does best."

--Emily Riley, JupiterResearch Senior Analyst
RBR/TVBR| July 29, 2008, "Olympics may expand online TV viewing"

Will the rise of internet video and piracy erode even television's most valuable franchises? So far, the answer is no.

"The streaming will not diminish the ratings. It encourages viewers and provides them with information. There will be no dilution or fragmentation of the national audience."

--Neal Pilson, a sports-media consultant who advised the International Olympic Committee in negotiations for broadcast rights
Wall Street Journal| August 11, 2008, "NBC's Olympic Ratings Get a Web-Based Boost"

"...the TV market remains very healthy. Not even the impact of a crippling strike and a recessionary economy could keep the upfront broadcast TV market from registering year-to-year gains."

"From where I sit, the internet as a marketing medium has enhanced, not diminished, the value of TV advertising for marketers."

"No other medium can rival TV in developing awareness of a product, service or product feature."

"...if the internet has increased the rate of conversion of aware and interested consumers into purchasers, then TV's ability to produce aware and interested consumers has an even greater value to the marketer."

"Smart marketers recognize this nexus between TV and the internet and are increasing their efforts in both media -- not trading off one against the other."

--David Poltrack, Chief Research Officer, CBS Corp. and President of CBS VISION
Advertising Age| July 29, 2008, "Why the Internet Enhances TV Advertising"

"There is a lot of rhetoric and talk about new emerging media, and particular a lot of attention on video online. But after you sit at a computer all day at work, you want to go at home and watch TV. So I don't think TV is dead yet."

--Robert J. Coen, director of forecasting at ad agency giant Interpublic Group's Magna Global
Broadcasting & Cable| July 28, 2009, "Coen on Ad Climate: Things Could Be Worse"

What media mixes have you seen the best success with?

"I think because of Campbell"s rich equity"both functionally as well as emotionally"I think television has obviously worked incredibly well for us."

"...traditional media"radio and TV"they"re working very hard for us. We"re trying not to fix what isn"t broken, but at the same time take advantage of new opportunities. For us, the traditional is really working and we want to just make it that much better by focusing on what"s important in food communication"strategy, ideas and appetite appeal."

--Paul Alexander, Vice President, Global Advertising for the Campbell Soup Co.
RBR/TVBR| July 27, 2008, "Campbell's Paul Alexander: Brand emotion, product integration and agency collaboration"

"Online viewing is complementary to broadcast viewing, so making our programming more accessible to people drives awareness, interest and ratings both online and on-air."

(See related about CW putting Gossip Girl back online after removing it)

--David Botkin, senior vp, research & audience analytics, CBS Interactive
Mediaweek.com| July 21, 2008, "CBS: 46% of TV Audience Watch Network's Show's Online"

"...research shows that TV and online are perfect partners and I would urge advertisers to recognise the greater impact they can have if they use both together."

"TV benefits from the way online offers a means of expressing and exploring the desires and motivation TV creates. Online usage is not displacing TV viewing and it is time to celebrate the complementarity of these two most powerful digital media."

--Tess Alps, Chief Executive of Thinkbox
Thinkbox| 2008, "TV & Online: Better Together"

"TV remains the most critical consumer outlet and media asset as the largest driver of half of large-cap media revenue and as the dominant time-consuming media (3 to 1 over time spent online) with consumers of all ages."

--Mark Wienkes, Vice President, Equity Research Goldman Sachs
MediaPostPublications| July 29, 2008, "Shore Up Traditional Media With Cross-Platform Content"

"As might be expected, digital video consumers generally find it more acceptable to have advertising included within longer, professionally produced video offerings such as full-length movies or TV shows, should this content be available for free online."

--Adam Wright, Director at Ipsos MediaCT
Ipsos MediaCT| July 24, 2008, "Digital Video Consumers Say Advertising Is A Reasonable Expectation For Accessing Free Online Video Content"

"The only thing older than TV stations in media is radio and newspapers and TV seems to be staying a heck of a lot more relevant than either of those because it's got exciting new technologies."

"The internet cannot replace the other media. The truth is, I don't think we have enough infrastructure to serve 110 million households with big bit, intensive, high-definition, beautiful pictures on demand at peak times, all the time. I don't think we have enough towers, enough fiber, enough satellites to do that. I think it's going to take decades to get that infrastructure in place to do that."

--Bishop Cheen, a senior fixed income analyst for Wachovia Capital
TVNewsday| July 22, 2008, "No Country for Old Media in Digital Age"

"Remember, people don't have internet rooms in their houses, they don't have video game rooms in their houses, most don't even have reading rooms " but most households do have TV rooms. And, in most television households, there is a TV in more than one room. TV technology is everywhere."

--Shelly Palmer, Managing Director of Advanced Media Ventures Group LLC
JackMyers Media Business Report| July 18, 2008, "Ben Silverman's Comments on Margins vs. Ratings Signal the End of Broadcast Television - TheShellyPalmerReport"

"It [Super Bowl advertising] has become, if you like, a sort of measuring stick of who's going to be creating great advertising this year."

--Mark Waller, svp, sales and marketing at the NFL
Adweek| July 16, 2008, "Is the Super Bowl Still a Strong Ad Buy?"

"Commercial television is alive and well " growing 1% year over year, despite the rapid adoption of other platforms."

--John Burbank, chief marketing officer for The Nielsen Co.
Home Media Magazine| July 8, 2008, "Nielsen study shows increased TV and internet viewing in Americans"

"Mass audience television remains the most efficient and cost effective tool for building awareness, audience and revenue."

"The value proposition is analogous to the price of oil. If advertising is the engine that drives commerce, then broadcasting is the oil. All other energy sources are 'promising' " useful and ultimately desirable " but right now today, there is no practical or cost-effective alternative to filling your fuel tank with gasoline. Not even when oil surpasses $150 per barrel."

--Arthur Greenwald, TVNEWSDAY  columnist
TVNEWSDAY| Jul 14 2008, "Broadcasting Still the Economy's Top Fuel"

"Internet use is replacing some activities in Canadians' lives, but it isn't replacing television watching."

"Viewing television on the internet represents less than one per cent of the total time Canadians spend viewing television. In fact, Canadians watch more TV now than they did 15 years ago."

--Richard Stursberg, Executive Vice-President of English Services, CBC/Radio-Canada
Broadcaster Magazine| July 14, 2008, "Reject Old Assumptions on New Media: CBC to CRTC"

"This is even more evidence that high engagement and attention to programming translates into viewers remembering brand integrations and commercial messages. It"s consistent with other analyses we've seen that show that a high quality environment results in higher opinions of the brands within it."

--Tony Cardinale, senior vp, research and strategic insights, Bravo Media and Oxygen Media.
Mediaweek| July 10, 2008, "Bravo TV Tops Attentiveness Survey"

--Wayne Friedman, MediaPost media critic
TVWatch| July 10, 2008 "YouTube Needs Bigger Bait To Attract Big Fish"

"Traditional media should not be dismissed simply because technology is empowering new cheaper connections to consumers."

--Jack Myers, Myers Publishing LLC, founder and CEO
JackMyers Media Business Report| July 8, 2008 "In Media and Advertising, the Investor Is King and This Emperor Has No Clothes"

"Social networks are notoriously bad at getting users to click on ads."

--Stan Schroeder, contributor to Mashable - a popular blog covering social networks
Online Media Daily| July, 9, 2008, "Poll: Social Network Ads 'All Equally Horrible' "

Children ages 2 to 11 use the internet far less than other age groups, but they spend almost one-third of their online time watching videos.

"Their definition of the internet is being formed by this high consumption of internet video. As these kids mature, networks are right in foreseeing that they"re going to use the internet as a primary source for TV programming."

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