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According to the CRTC, Canadian specialty, pay, pay-per-view television and video-on-demand (VOD) services had revenues of $2.9 billion in 2008, up 7.6% from $2.7 billion the previous year. Profits before interest and taxes (PBIT) rose 5.9% to reach $686.1 million, while the PBIT margin went from 23.7% to 23.4% between 2007 and 2008.
The revenues were generated from the following sources:
- $1.3 billion from cable television subscribers
- $596.5 million from direct-to-home satellite subscribers
- $1 billion from national advertising
- $20.6 million from local advertising
- $54.8 million from other sources
English-language channels generated $2.4 billion of the total revenues, while French-language channels earned $481.3 million.
The largest share of total revenues ($2.3 billion) was garnered by specialty television services, including:
- $2 billion from 49 analog services
- $88.9 million from 18 Category 1 digital services
- $189.7 million from 78 Category 2 digital
Pay, pay-per-view and VOD services accounted for the other $612 million in revenues.
Programming
The amount spent on Canadian programming surpassed $1 billion for the first time in 2008. These services invested $1.1 billion in Canadian programming, up 11.3% from $954.5 million in 2007. Of the overall programming spending, $362.4 million was paid to independent producers to acquire Canadian programs.
Here is a breakdown of the spending on Canadian programming:
- $146.6 million for news programs
- $235.4 million for other information programs
- $270.3 million for sports programs
- $202.1 million for drama
- $55 million for musical and variety shows
- $72 million for general interest programming
These services also spent $361.1 million of foreign programming in 2008, up 9.1% from $331.1 million the previous year.
Source: CRTC, 03/26/2009
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