"Multiplatform consumption is emerging and it's
going to become extraordinarily important. The mothership will remain with TV;
that's where 93% of the use is. [Multiplatform] is not only more important, it's
hugely mainstream."
"The more platforms you used, the more engaged
you become."
--Alan Wurtzel, president of research and media
development for NBC Universal
MediaDailyNews | February 23, 2010
"Olympic Ads Pay Off For Marketers, NBC"
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