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° TV Day 2012
° Biometric Research
° Attitudinal Survey 2012
° TV/Internet Survey 2011
° PVR Use Survey 2011
° Ad Receptivity Survey 2011
° Reach & Time Spent 2011
° TV Usage - Weekly
° Online Usage - Quarterly
° Media Revenue - Annual
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Weekly Time Spent A18+:
29.9 hours
(94.8% Live)
Latest PPM Audience Data
Latest Online Audience Data
70.1%
33.4%
33.8%
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Click here for Media Technology Penetration statistics from the MTM report .
--Jack Myers, media economist and chairman of Media Advisory Group Jack Myers Media Business Report | April 30, 2012 "Upfront: Will Digital Make a Difference" (subscription required)
~69% of tablet owners say they watch TV with their tablet several times a week
~37% look up information on the program they're watching, and 27% look up information for an advertisement they saw on TV
Nielsen Tech Crunch | April 27, 2012 "69% of Tablet Owners Watch TV and Surf the Web Simultaneously"
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