2011/12 Broadcast Year
Total
Under :15
:15's
:30's
:60's
:90's
Over :90
Other length
Infomercials
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SD Commercials
HD Commercials
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° TV Usage - Weekly
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° TV/Internet Survey 2011
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Weekly Time Spent A18+:
29.5 hours
(95% Live)
Latest PPM Audience Data
Latest Online Audience Data
62.2%
30.7%
29.5%
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Click here for Media Technology Penetration statistics from the MTM report .
"There's a massive audience who tune in simply to watch the ads, not just to watch the game. People are paying much closer attention to the ads, so retention of the ads is greater."
--Brian Thomas, Volkswagen USA general manager of brand marketing. USA Today | January 16, 2012 "Carmakers seek Super Bowl ad wins"
~Last year's Super Bowl ads were 58% more memorable on average than all commercials aired in regular programming in the first quarter of 2011
Nielsen USA Today | January 16, 2012 "Carmakers seek Super Bowl ad wins"
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