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"Quote of the Week"

"Each media type has its own strengths. Some appeal more cognitively, others more emotionally. The television environment appeals strongly to both -- leading to the high engagement levels seen in this study."

 

--Dr. Carl Marci, Innerscope CEO (TV Day: Innerscope Research study)
MediaPost MediaDailyNews | January 28, 2010 "Study: TV Beats Radio, Web For Ad Recall"


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