"Research based on
IPA Databank suggests that our obsession with product messages may be
completely misguided. Campaigns that contain little or no product message, but
work instead by appealing to our emotions or heard instincts turn out to be
twice as effective as conventional 'message' advertising."
--Les Binet and Sarah Carter of DDB
Admap | June 2010 "Think less"
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- 44.1% of adults 18+ are the most receptive to ads while watching
television vs. 5.8% who cite the internet
Ad Receptivity Survey 2010
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