TV Day Presentations

 

"Quote of the Week"

"Research based on IPA Databank suggests that our obsession with product messages may be completely misguided. Campaigns that contain little or no product message, but work instead by appealing to our emotions or heard instincts turn out to be twice as effective as conventional 'message' advertising."

 

--Les Binet and Sarah Carter of DDB
Admap | June 2010 "Think less" (subscription required)

 

- 44.1% of adults 18+ are the most receptive to ads while watching television vs. 5.8% who cite the internet

Ad Receptivity Survey 2010

 

More Quotes & Numbers

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