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2009/10 Broadcast Year

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	Industry Hot Buttons Local Avails: Whose Time is it Anyway? Nearly Three-Quarters of the US Will Have HDTV by 2012 Corus to Launch Sundance Channel in Canada

Industry Hot Buttons

	News Updates TV Will Survive Change in Habits, Says Report Nielsen, Initiative Track Big Sports Events, Viewership Up Consumer Reports Gives Seal of Approval to "Connected TVs" Sony Begins 3D Demos Verizon Embarks On Interactive TV For Olympics

News Updates

	Category Files Stockbrokers & Investment Management

Category Files

Stockbrokers & Investment Management

	Advertising & Marketing Insights Looking for Profit in the Recovery Social Marketing: A Staggeringly Foolish Plan Become One of the All-Too-Few Brands that Matter

Advertising & Marketing Insights

	Case Studies How 'Glee' Married TV and Music in a New Moneymaking Model Juniper Park Sunchips Work Wins Big at Cassies P&G Benefits From Hike in Marketing Spending

Case Studies

	Account Executive Sales Seminar Series Competing with Newspaper Right now, television has the greatest opportunity to not only compete with newspaper – but to actually beat them.

Account Executive Sales Seminar Series

Competing with Newspaper
Right now, television has the greatest opportunity to not only compete with newspaper – but to actually beat them.

	Sales Tips Top 10 Reasons Salespeople Fail

Sales Tips

Top 10 Reasons Salespeople Fail

PPM Watch

Q. Are people seeing TV ads?

A. Yes, the proof is in the PPM.

Despite claims to the contrary, the vast majority of Canadians do not use technology to skip television commercials. 96%+ of all TV viewing is LIVE.

Even with a PVR, you can't skip/fast forward LIVE TV.

Click here for LIVE viewing and other PPM statistics.

HDTV Set:		46.7%
HDTV Receiver:		21.0%
PVR:		15.8%
Source: BBM Canada Sep'09
Click here for more.

"Each media type has its own strengths. Some appeal more cognitively, others more emotionally. The television environment appeals strongly to both -- leading to the high engagement levels seen in this study."

--Dr. Carl Marci, Innerscope CEO (TV Day: Innerscope Research study)
MediaPost MediaDailyNews | January 28, 2010 "Study: TV Beats Radio, Web For Ad Recall"

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