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2009/10 Broadcast Year

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Under :15

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	Industry Hot Buttons COC Renews Calls for Amateur Sports Channel Thunder Bay TV Station Wants to Drop CBC Affiliation Corus' Local1 Application Pulled from April CRTC Hearing Bloc Quebecois Bill to Regionalize CRTC Meets Opposition Goldman Sachs Appeals Court's Decision on Shaw's Canwest Bid

Industry Hot Buttons

	News Updates Fox Trials Addressable Ads on VOD Local TV, Radio Ad Market Poised To Rebound: May Top $34 Bil By 2014 Oscar Telecast Draws 5 Million More Viewers Google Searches on Your TV? Sony to Begin Worldwide 3D TV Launch in June

News Updates

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	Advertising & Marketing Insights Media Behaviour More Influenced by Life Stage How to Help "Special Occasion" Clients That's Advertainment!

Advertising & Marketing Insights

	Special Reports DesRosiers Automotive Report – January 2010

Special Reports

DesRosiers Automotive Report – January 2010

	Case Studies Snappy Ads, Big Interest Savings Lift Online Bank PHD Leads Canadian Charge at Internationalist Awards E*Trade - Oh Baby

Case Studies

	Sales Tips 7 Key Personality Traits for Success

Sales Tips

7 Key Personality Traits for Success

PPM Watch

Q. Are people seeing TV ads?

A. Yes, the proof is in the PPM.

Despite claims to the contrary, the vast majority of Canadians do not use technology to skip television commercials. 96%+ of all TV viewing is LIVE.

Even with a PVR, you can't skip/fast forward LIVE TV.

Click here for LIVE viewing and other PPM statistics.

HDTV Set:		46.7%
HDTV Receiver:		21.0%
PVR:		15.8%
Source: BBM Canada Sep'09
Click here for more.

“TV is important because it gives you the reach to get more visible.”

--Marina Hahn, senior vice president for marketing at Constellation Brands in New York, which oversees Svedka
The New York Times | February 25, 2010 "Who's That Grl? Svedka Vodka Brings a Mascot to TV"

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